2. 800 senior living communities,150,000 residents served Proven products with a loyal following…
3. Whether you define your community’s success by quality of life, shareholder value, or continuous levels of care, Touchtown improves the senior living experience by making it smarter, safer and more engaging. Smarter, Safer, more Successful
4. Touchtown Automatically Designs, Synchronizes, & Manages All of YourCommunity Communications “Touchtown has dramatically improved communication here at Longwood in Oakmont. It keeps residents in touch with activities through their televisions, but it also keeps families and prospects in touch through our website. TV+ is more than just private channel TV — it’s a great marketing tool for us!” Joe Wenger / CFO Presbyterian SeniorCare
5. The heart of Touchtown’s platform is a simple to use, smart content manager. It automatically synchronizes and delivers all of your information and media. That ensures everyone in your community is engaged and up-to-date! “Touchtown opened up a whole new world for our residents.” Bill Pettit / President Merrill Gardens
6. Your CommunityBefore Touchtown Digital Signage Printed Calendars Web In-RoomNotification Residents’ TVs Multiple systems, duplicate effort, inconsistent results
7. Enter information once… …from any browser, anywhere… Deliver across multiple platforms Your CommunityWith Touchtown!
8. A Unified ApproachFor The Enterprise CorporateHeadquarters Staff Review, modify, publish Community “C” Community “A” Community “B”
14. TouchtownSafety Complete emergency communication system eCall – delivers residents’ voice and real-time location eNotify – lets you reach residents in an emergency Near-zero installation costs Survives loss of power, land lines, cell phones and internet
15. Touchtown Communities… Active and Engaged! Birthdays and celebrations Picnics and barbeques Community trips Concerts and dances Clubs and hobbies Movie nights Religious services Community meetings Human interest stories
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17. Audio & Narration Options Voiceovers can be addedto individual activities, menus,and announcements Call attention to messages or provide low-vision residentswith additional information Background music will playin the background whenvoiceovers complete Special Audio Management Features
18. Easy-to-UseBuilt-in Tools Digital Photos & Video Time and Date Weather RSS feeds Emergency messages Alert crawls Trivia, inspiration, games Welcome to Plantation Village… All Types of Media Supported
19. Cumulative BenefitsQoL / Marketing / Financial Attract new residents… Keep them active… Keep them safe. More referrals More visits More conversions to sales Higher retention Reduced risk and liability
22. Integrated Communications PlatformAutomated content manager Automated Design Manager Any Media Mix - web, print, TV, digital signs, video, etc. Media Control Dashboard “All I have to say is thank goodness for Touchtown! If I didn't have Touchtown for all the details I used to have to do manually — well, oh my gosh! I wouldn’t even want to consider it!” Mary Jackman / Lifestyles Program Director The Summit at Westlake Hills
Now, I’ve been talking a lot about communication. But what you're looking for, and what we can help you with, is not just communication... it's ways to enrich your community so every day is better for your residents, and so new people see the value of coming to live at your community. We can help you do this by giving you an integrated set of tools - TV, digital signage, calendars, web, and safety devices - to bring people together. One of the interesting things about Touchtown is that it frequently becomes resident-driven; the residents themselves become involved and produce their own multimedia content. Some may create TV shows about their favorite hobbies, or narrate photos they took from recent travel excursions. Others may play music or read poetry. This photo is a still shot from a video resident profile. The woman in the photo is a former concert pianist, Adele Moody, reminiscing about her days with the Metropolitan Opera. It’s a video, and in the background is a soundtrack of Adele playing Debussy’s Claire de Lune. Videos like this encourage residents to seek each other out when they discover that they have common interests. And the videos themselves also become priceless heirlooms for family and loved ones. So you can use Touchtown to enhance your residents’ daily lives, and that in turn becomes a showcase for family, friends and especially for prospective resident. The result is more inquiries, more visits, and higher occupancy rates. Thank you, and now I’ll turn it back over to Dino.
Now, why would you want to do this? There are significant marketing and financial benefits to having a connected community.First, you get more referrals, because your residents and their families are more enthusiastic about your community and they tell their friends.Second, you get more visits, because you have some clear differentiators. You can encourage people to come down and see things they've never seen before in a senior living community. You will convert more visits to sales, because you'll be able to show visitors what incredible things you have to offer them.You'll keep the residents you have.And finally, your risk and liability will be reduced because of your improved safety communications. This is not exactly a marketing benefit, but it's certainly a business benefit!