Mobile messaging down, mobile content sales revenue down, but mobile Internet showed a slight increase, while other mobile VAS demonstrated strong growth - more than 28%.

1. Total Russian VAS Market VAS Segmentation
2Q10 1Q10 2Q10 1Q10
VAS revenues, RUR mln (gross) 35,461.7 36,894.6 Content revenue, RUR mln (gross) 9,271.8 10,038.4
Growth q-o-q -3.9% 6.3% Growth q-o-q -7.6% -2.0%
VAS ARPU, RUR (gross) 55.7 58.8 Data revenue, RUR mln (gross) 12,096.7 12,015.8
Growth q-o-q -5.2% 4.5% Growth q-o-q 0.7% 12.6%
VAS share in revenues* (gross) 19.9% 22.4% Messaging revenue, RUR mln (gross) 12,253.1 13,411.2
Growth q-o-q -8.6% 7.4%
*Revenue=Operating Revenue excluding Sales of Equipment Other VAS revenue, RUR mln (gross) 1,840.1 1,429.2
Growth q-o-q 28.8% 8.9%
VAS Share in Revenues Content Market Breakdown (2Q10) Messaging Market Breakdown (2Q10)
30%
MTS VimpelCom MegaFon Other
5.1% Other
25%
13.1%
MTS MTS
20% MegaFon 32.7% 30.7%
28.5%
15%
23.8% 22.4% 25.0% MegaFon
10% 20.6% 20.8% 22.1% 28.0%
5%
VimpelCom VimpelCom
0% 33.7% 28.2%
1Q10 2Q10
VAS Market Breakdown by Operator Data Market Breakdown (2Q10) Other VAS Market Breakdown (2Q10)
Other Other
100% 6.2% MTS
8.6% 8.3% 5.7%
16.2%
MTS
80% 32.4%
30.7% 31.0%
MegaFon MegaFon
60% 34.5%
35.4%
28.6% 29.7%
40%
VimpelCom
20% VimpelCom
32.1% 31.1% 43.6%
26.0%
0%
Advanced Communications & Media
1Q10 2Q10
11/2a Armyansky pereulok
MTS VimpelCom MegaFon Other Moscow 101990
Russia
Phone: +7 495 933-5578 / 623-5480
Russia Email: info@acm-consulting.com
SOURCE: Company data, ACM-Consulting estimates

2. Total Russian VAS Market VAS Segmentation
2Q10 1Q10 2Q10 1Q10
VAS revenues, US$ mln (gross) 1,172.7 1,234.3 Content revenue, US$ mln (gross) 306.6 335.8
Growth q-o-q -5.0% 4.8% Growth q-o-q -8.7% -3.4%
VAS ARPU, US$ (gross) 1.8 2.0 Data revenue, US$ mln (gross) 400.0 402.0
Growth q-o-q -6.3% 3.1% Growth q-o-q -0.5% 11.1%
VAS share in revenues* (gross) 19.9% 22.4% Messaging revenue, US$ mln (gross) 405.2 448.7
Growth q-o-q -9.7% 5.9%
*Revenue=Operating Revenue excluding Sales of Equipment Other VAS revenue, US$ mln (gross) 60.9 47.8
Growth q-o-q 27.3% 7.4%
VAS Share in Revenues Content Market Breakdown (2Q10) Messaging Market Breakdown (2Q10)
30%
MTS VimpelCom MegaFon Other
5.1% Other
25%
13.1%
MTS MTS
20% MegaFon 32.7% 30.7%
28.5%
15%
23.8% 22.4% 25.0% MegaFon
10% 20.6% 20.8% 22.1% 28.0%
5%
VimpelCom VimpelCom
0% 33.7% 28.2%
1Q10 2Q10
VAS Market Breakdown by Operator Data Market Breakdown (2Q10) Other VAS Market Breakdown (2Q10)
Other Other
100% 6.2% MTS
8.6% 8.3% 5.7%
16.2%
MTS
80% 32.4%
30.7% 31.0%
MegaFon MegaFon
60% 34.5%
35.4%
28.6% 29.7%
40%
VimpelCom
20% VimpelCom
32.1% 31.1% 43.6%
26.0%
0%
Advanced Communications & Media
1Q10 2Q10
11/2a Armyansky pereulok
MTS VimpelCom MegaFon Other Moscow 101990
Russia
Phone: +7 495 933-5578 / 623-5480
Russia Email: info@acm-consulting.com
SOURCE: Company data, ACM-Consulting estimates

3. MESSAGING DATA
SMS P2P GPRS-WAP
MMS P2P (excl. Data Traffic in roaming) GPRS-Internet
E-mail (subscription fee) WAP/GPRS Traffic Sharing
IM (subscription fee) Corporate Network
SMS Tariff Modifiers WAP Tariff Modifiers
MMS Tariff Modifiers GPRS Tariff Modifiers
Voice SMS
SMS to E-mail
PLUS:
VAS Roaming Gross revenue from VAS received from own subscribers in all kinds of roaming: allo
Mixed VAS Bundles (VAS+VAS) Gross revenue from VAS: allocated to the corresponding VAS revenue streams
Mixed Voice+VAS Bundles VAS part of gross revenue: allocated to the corresponding VAS revenue streams

4. CONTENT
1. CPA
2. Aggregation:
WAP Portal (subscription fee and content)
STK
RBT
USSD
iVR
SMS
MMS
ICBC
LBS
Mobile TV (subscription fee and advertising)
3. SMS Gates
PLUS:
ed from own subscribers in all kinds of roaming: allocated to the corresponding VAS revenue streams
ted to the corresponding VAS revenue streams
ated to the corresponding VAS revenue streams

5. OTHER VAS
m-Commerce (net)
CSD
VoIP (subscription fee)
PTT (subscription fee)
FMC (subscription fee)
Basic VAS (Voice Mail, Caller ID/Anti-Caller ID, Conference Connection)
Live Balance
cated to the corresponding VAS revenue streams

6. Data Usage Policy
This data is distributed as is, free of charge for informational purposes only. The
information herein represents estimates by AC&M analysts and may be changed
at any time if more reliable data is available or AC&M decides to review its
estimates. AC&M do
While using this data, publishing or referring to it please mention Advanced
Communications and Media (AC&M) as a source of the respective information.
Web publishers should also provide a clickable link to AC&M web-
site, http://www.acm-consulting.com/ in
Thank you for your interest and understanding.