1. INTENTIONS -Changing Miley’s “star persona”. Before it
was Hannah Montana, innocent, clean cut,
child friendly funny, witty. Designed to
appeal to young teenagers (12-14).
Now her new star persona, risque,
promiscuous, raunchy, objectified, explicit,
confident, older and edgier. Designed to
grow with her fans.
The intention of the video is to promote the
new single, to promote Miley as an artist
and to act as a revenue stream, most
watched video in a day.
REPRESENTATION OF THE ARTIST At the start she is crying, which shows she
is emotional, sad and hurt. Violent imagery
and literal destruction show how angry she
is. This is personal and honest, authentic
pain, we know this because the refers to
real life relationships. She’s naked and
riding a wrecking ball, which shows she’s
still confident and assured. And she is
Promiscuous and highly sexual, because
she licks the sledge hammer in a
suggestive manner.
MUSIC VIDEO ANALYSIS
Artist: Miley Cyrus! !
Track Name: Wrecking Ball
Director: Terry Richardson
Format: 3 minutes 42 seconds - Studio Based Performance
Genre: Pop/Ballad

2. INTENTIONS -Changing Miley’s “star persona”. Before it
was Hannah Montana, innocent, clean cut,
child friendly funny, witty. Designed to
appeal to young teenagers (12-14).
Now her new star persona, risque,
promiscuous, raunchy, objectified, explicit,
confident, older and edgier. Designed to
grow with her fans.
The intention of the video is to promote the
new single, to promote Miley as an artist
and to act as a revenue stream, most
watched video in a day.
RELATIONSHIP BETWEEN MUSIC AND
VISUALS
Slow soft opening she is crying, builds up
to a crescendo, ballad, chorus, music
swells, louder.
verse-softer
Instrumentation -> guitar, studio produced
digital quality.
drums are in time with the wrecking ball
hits. Simple imagery, with basic lighting.
MUSIC VIDEO ANALYSIS
Artist: Miley Cyrus! !
Track Name: Wrecking Ball
Director: Terry Richardson
Format: 3 minutes 42 seconds - Studio Based Performance
Genre: Pop/Ballad

3. INTENTIONS -Changing Miley’s “star persona”. Before it
was Hannah Montana, innocent, clean cut,
child friendly funny, witty. Designed to
appeal to young teenagers (12-14).
Now her new star persona, risque,
promiscuous, raunchy, objectified, explicit,
confident, older and edgier. Designed to
grow with her fans.
The intention of the video is to promote the
new single, to promote Miley as an artist
and to act as a revenue stream, most
watched video in a day.
RELATIONSHIP BETWEEN LYRICS AND
VISUALS
Wrecking in ball in lyrics, you see a
wrecking ball.
The song is about her broken heart over
her relationship ending, shown by the
destruction of the wall.
Stripped of her emotion, stripped of her
clothes.
Embracing the pain, licking her big
sledgehammer.
MUSIC VIDEO ANALYSIS
Artist: Miley Cyrus! !
Track Name: Wrecking Ball
Director: Terry Richardson
Format: 3 minutes 42 seconds - Studio Based Performance
Genre: Pop/Ballad

4. INTENTIONS -Changing Miley’s “star persona”. Before it
was Hannah Montana, innocent, clean cut,
child friendly funny, witty. Designed to
appeal to young teenagers (12-14).
Now her new star persona, risque,
promiscuous, raunchy, objectified, explicit,
confident, older and edgier. Designed to
grow with her fans.
The intention of the video is to promote the
new single, to promote Miley as an artist
and to act as a revenue stream, most
watched video in a day.
VOYEURISM (NOTION OF LOOKING) Hammer licking- focuses sexuality, explicit
intimate moment, at a high angle close up.
Explicit nature of the video, obvious the
viewer is being played with.
We’re watching raw emotion, crying.
MUSIC VIDEO ANALYSIS
Artist: Miley Cyrus! !
Track Name: Wrecking Ball
Director: Terry Richardson
Format: 3 minutes 42 seconds - Studio Based Performance
Genre: Pop/Ballad

5. INTENTIONS -Changing Miley’s “star persona”. Before it
was Hannah Montana, innocent, clean cut,
child friendly funny, witty. Designed to
appeal to young teenagers (12-14).
Now her new star persona, risque,
promiscuous, raunchy, objectified, explicit,
confident, older and edgier. Designed to
grow with her fans.
The intention of the video is to promote the
new single, to promote Miley as an artist
and to act as a revenue stream, most
watched video in a day.
INTERTEXTUALITY Obvious references to Sinead O Connor’s
“nothing compared to you” video In terms
of framing, address and tears of emotion.
MUSIC VIDEO ANALYSIS
Artist: Miley Cyrus! !
Track Name: Wrecking Ball
Director: Terry Richardson
Format: 3 minutes 42 seconds - Studio Based Performance
Genre: Pop/Ballad

6. INTENTIONS -Changing Miley’s “star persona”. Before it
was Hannah Montana, innocent, clean cut,
child friendly funny, witty. Designed to
appeal to young teenagers (12-14).
Now her new star persona, risque,
promiscuous, raunchy, objectified, explicit,
confident, older and edgier. Designed to
grow with her fans.
The intention of the video is to promote the
new single, to promote Miley as an artist
and to act as a revenue stream, most
watched video in a day.
TYPICAL OF GENRE -Pop (ballad)
Typical-
The song subject is about love
Imagery relates directly to the lyrics
Performers address is direct to audience (camera)
Abstract imagery and drama are similar to Lady
Gaga
Different-
Show of the emotion is so raw
Overly explicit
A pop video with many extreme elements
MUSIC VIDEO ANALYSIS
Artist: Miley Cyrus! !
Track Name: Wrecking Ball
Director: Terry Richardson
Format: 3 minutes 42 seconds - Studio Based Performance
Genre: Pop/Ballad

7. INTENTIONS -Changing Miley’s “star persona”. Before it
was Hannah Montana, innocent, clean cut,
child friendly funny, witty. Designed to
appeal to young teenagers (12-14).
Now her new star persona, risque,
promiscuous, raunchy, objectified, explicit,
confident, older and edgier. Designed to
grow with her fans.
The intention of the video is to promote the
new single, to promote Miley as an artist
and to act as a revenue stream, most
watched video in a day.
WHO IS THE TARGET AUDIENCE - Miley Cyrus fans who have grown up
- Now older teenagers/early twenties
- A new audience, Lady Gaga fans, because of
explicit images and drama.
- Potentially new teenage boy fans due to
explicit nature.
- Mainstream audience that can connect with
the emotion of the song.
- POINT OF CONTENTION
attempting to create image of a strong woman
using her sexuality
HOWEVER- uses iconography usually
associated with pornography
MUSIC VIDEO ANALYSIS
Artist: Miley Cyrus! !
Track Name: Wrecking Ball
Director: Terry Richardson
Format: 3 minutes 42 seconds - Studio Based Performance
Genre: Pop/Ballad

8. INTENTIONS -Changing Miley’s “star persona”. Before it
was Hannah Montana, innocent, clean cut,
child friendly funny, witty. Designed to
appeal to young teenagers (12-14).
Now her new star persona, risque,
promiscuous, raunchy, objectified, explicit,
confident, older and edgier. Designed to
grow with her fans.
The intention of the video is to promote the
new single, to promote Miley as an artist
and to act as a revenue stream, most
watched video in a day.
WHY WOULD THIS APPEAL TO TARGET
AUDIENCE
Actor: Miley Cyrus fans-
The fact that its so different from how she
used to be, its all “new” and “matured”.
Emotion and love- experiences, similar to
demographic. fans will enjoy the confident,
strong female image that Miley is trying to
get across. The new audience might like
her because she is edgier like Gaga,
shedding away her “disney persona”
Its risk its weird, it gets people talking.
MUSIC VIDEO ANALYSIS
Artist: Miley Cyrus! !
Track Name: Wrecking Ball
Director: Terry Richardson
Format: 3 minutes 42 seconds - Studio Based Performance
Genre: Pop/Ballad