The Startup Library:    Reading like an     EntrepreneurBooks and Business by Will Schwalbe &           Kevin Smokler
Reading? When?         "Startups take over your life.Its not having a job because it never stops."  -- Paul Graham (Founde...
Reading in the Startup Thicket.            Canonical            Contextual           Neurological        Case Studies/Tools.
Canonical    (i.e. “Developing Your Reading List”)• Collect.• Prioritize• Organize• Present• Execute
Neurological (“unlocking the      Entrepreneurial Brain”)• Stanford Study: “Fiction Boosts the Brain”• Power of Narrative:...
Contextual: (“Know your space, know           your people.”) • Your business exists in space and time. • Users are people ...
Case Studies: The Reading lists of...• Chris Anderson (Wired)• Tony Hsieh (Zappos)• Rashmi Sinha (Slideshare)• Leah Busque...
Tools•Productivity•Reference/Retrieval•Sharing
YourRecommendations?
Thank you.Will Schwalbe   Kevin Smokler @willsch         @weegee
Upcoming SlideShare
Loading in …5
×

Sxsw preso 2012

307 views

Published on

SXSW Preso idea

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
307
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Sxsw preso 2012

    1. 1. The Startup Library: Reading like an EntrepreneurBooks and Business by Will Schwalbe & Kevin Smokler
    2. 2. Reading? When? "Startups take over your life.Its not having a job because it never stops." -- Paul Graham (Founder,Y Combinator)
    3. 3. Reading in the Startup Thicket. Canonical Contextual Neurological Case Studies/Tools.
    4. 4. Canonical (i.e. “Developing Your Reading List”)• Collect.• Prioritize• Organize• Present• Execute
    5. 5. Neurological (“unlocking the Entrepreneurial Brain”)• Stanford Study: “Fiction Boosts the Brain”• Power of Narrative: Pitchdeck as Poetry.• Disruption potential. Cannot disrupt without a disruptable mind.
    6. 6. Contextual: (“Know your space, know your people.”) • Your business exists in space and time. • Users are people not data points. • Learn from the past. Know what to repeat.
    7. 7. Case Studies: The Reading lists of...• Chris Anderson (Wired)• Tony Hsieh (Zappos)• Rashmi Sinha (Slideshare)• Leah Busque (TaskRabbit)
    8. 8. Tools•Productivity•Reference/Retrieval•Sharing
    9. 9. YourRecommendations?
    10. 10. Thank you.Will Schwalbe Kevin Smokler @willsch @weegee

    ×