1. October 16, 2015 11:00 ET
Brookstone Celebrates 50th Anniversary by Launching Wave
of New Inventions
MERRIMACK, NH--(Marketwired - October 16, 2015) - When Harvard-trained engineer
and former auto executive Pierre de Beaumont founded Brookstone with his wife Mary
Deland in 1965, he gave hobbyists and other innovation-minded people a new way to get
their hands on hard-to-find tools and smart new inventions.
"Fifty years later, the Brookstone mission remains the same," said Brookstone CEO Tom
Via. "It's our job to discover, develop and launch new inventions that make life easier,
better and more fun. Now we just do it on a global scale."
2015 marks the 50th anniversary of Brookstone. "But even if it weren't a milestone
anniversary," Via said, "we'd still have a lot to celebrate. In 2015, we launched more than
100 new products for the holiday season, including our soon-to-be-announced Top 10
Wow Gifts of the Year. We also launched a new website, a new interactive store format,
and, most important, our new product launch program at BrookstoneLaunch.com, that
speeds up time-to-market for projects with inventors, startups, and other innovation
partners around the world."
Among the first major products brought to market this year through the company's
Brookstone Launch program are Brookstone Cat Ear Headphones, which feature working
cat ear-shaped speakers and built-in accent lighting, and Fizzics™, a personal beer
dispenser that creates a fresh-from-the-tap experience from any bottle, can or growler.
Brookstone Labs' in-house product developers have also been busy this year, launching
the Brookstone Renew™ Massage Chair and Big Blue Unplugged™ Indoor/Outdoor
Wireless Speaker among their 2015 inventions.
"Our 50th Anniversary celebration isn't just about new products-it's also about serving
our customers better," said Via. Brookstone also recently launched a
new Brookstone.com website with enhanced performance for both desktop and mobile
users, and a new interactive retail store format, with "Lift and Learn" display technology
that dynamically serves digital product information whenever customers approach or pick
items up.
"I like to think that Pierre de Beaumont and Mary Deland did envision a time when their
small Brookstone company would work with inventors and serve customers all over the
world," Via said. "Together they created a great American brand centered on doing things
better. What could be better than working at a company dedicated to that?"
About Brookstone, Inc.
Brookstone, founded in 1965, is a specialized nationwide retailer of innovative and
lifestyle products designed for smart living. Brookstone offers a diverse collection of

2. exclusive, uniquely designed, high-quality products through a multi-channel strategy
including catalog mail orders, phone orders, online at Brookstone.com and 218 store
locations in shopping malls and high-traffic airports across the US and Puerto Rico.
In 2015, the company inaugurated its Brookstone Launch program to give inventors,
startup incubators, crowd funders and other companies access to Brookstone product
development, manufacturing, marketing and retail resources. To submit products,
visit BrookstoneLaunch.com.
CONTACT INFORMATION
For more information contact:
Emily Spensieri
1-888-471-4893
espensieri@quillerandblake.com