1. Whencreatingthe movie there were manyaspectsof researchthathad to be coveredbymembers
of the crewso that theyknewthe movie wouldbe asuccess.There are fourtypesof research
techniquesthattheyhadtocover. These fourare;
Primary
Secondary
Quantative
Qualitative
Usingthese researchtechniquestheywere able tofindoutwhatthe general publicwouldlikeand
whattheywant to see inthe film.
Primaryresearchiswhere theywill create aquestionnaire tofindoutthe researchthemselves.This
will create theirown researchthatnobody will have andthenthe researchisunique.
Some of the methodsthatare usedto findoutthe informationis;
Surveys
Secondary
Qualitative
Quantative
The resultsthat are at the bottomof thispage are frommy exitpolesmade forthe film‘awalk
amongstthe tombstones’.Icreatedaseriesof questionsthatwill giveme the informationIneedto
create my podcast.WhenI got the exitpolesfilledintheywere mostlyfilledinbymales.Thisshows
the filmismainlyappealedbythe male gender.Howeverthere weresome womenthere.The age
groupmainlyconsistedof 15-20 year olds.There were some olderpeople thereagingbetween36-
40. Thisimpliesthatthe filmslikedbyayoungeraudience,thisshockedme asI thoughtthatolder
people wouldpreferthisfilmdue tothe filmsstoryline.The filmwasverysimilartothe filmtaken,
thismakingitappeal to mostof the population. Thisisprovenasmostof the people wenttowatch
the filmbecause Liamneesonappeledtothem.Thisissomethingcalledstartheory.People have
come to watch the filmbecause theyknow the actorhas made successful filmsbefore.Other ways
inwhichtheyfoundoutabout the filmwas;
TV Advert
RadioAdvert
Word of Mouth
Posters
The style of the movie
Magazine
2. TV,Radio Word of mouthand posterswere all verysimilarinhow peoplefoundoutaboutthe film.
The reasonthese attractedthe target audience isbecause theyknew whatputwhere onthe poster
and whatclipswouldbe mostsuccessful inthe trailer.
The majorityof
