Kreuzverweis smart keywording allows tool developers and software producers to add advanced keywording features to their applications -- as a service. It's keywording made easy and cost-effective.
17. Customer Benefits
+ A more complete keywording
+ Company specific
+ Efficient
+ Keywording fun ;)
= Findability for any type of asset
= Repurposing and reuse of assets
= Improved ROI into assets
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18. USPs
+ Security: Assets don‘t leave the company
+ Domain knowledge: Keywords of the company
+ Workflow integration: No overhead
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Digital assets can only be found by the metadata associated to them. Keywords provide very important metadata about digital assets as they can be used to find digital assets. When appropriate keywords are missing, the digital asset is virtually lost. This is a problem as it reduces the ROI (production costs for single usage). Some content may even not be reproducable, e.g. images of a company event.\n
keywording, however, is difficult, complex, time consuming, expensive, and it is not fun as the keyworder needs to think about which keywords may someone else use to search for the asset.\nMoreover, someone from outside the company may lack the domain knowledge to describe the relevant aspects of the asset, e.g. doesn‘t know the name of the employee shown on an image.\n
keywording, however, is difficult, complex, time consuming, expensive, and it is not fun as the keyworder needs to think about which keywords may someone else use to search for the asset.\nMoreover, someone from outside the company may lack the domain knowledge to describe the relevant aspects of the asset, e.g. doesn‘t know the name of the employee shown on an image.\n
Smart keywordings reduces these problems. It is an assistant for keywording.\n
runs on any networked device\n
runs on any networked device\n
runs on any networked device\n
runs on any networked device\n
runs on any networked device\n
runs on any networked device\n
runs on any networked device\n
runs on any networked device\n
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With Smart Keywording, digital assets become „findable“! Instead of no results, we receive relevant assets from our DAM system.\n
more complete keywording => solves findability problem\ncompany specific => solves outsourcing overhead problem, lack of domain knowledge problem, and security problems\nefficient => solves cost problem\nfun => solves user satisfaction and motivation problem\n