The document analyzes responses to a questionnaire about the Star Wars: The Force Awakens trailer. Most respondents were younger secondary audiences rather than older primary audiences. Males responded more than females, possibly because the franchise appeals more to males. Respondents most enjoyed the action scenes and seeing old characters. Rey, Han Solo, and Kylo Ren were the most liked characters possibly due to mystery, nostalgia, and intrigue as the new villain. Finn was cited as the most interesting character due to his backstory as a former stormtrooper. The trailer succeeded in appealing to both new and old audiences through new and established characters and references to the original films.

1. Task 2
In myquestionnairemyfirstquestionwasaboutthe age of the people takingmyquiz,the majority
of people whodidmyquestionnaire were 16/17whichare mostlikelysecondaryaudiencemembers
whowouldbe interestedinthisfilmbecause maybetheirparentsintroducedittothemandtold
themhowgood itwas and these peoplecouldalsobe interestedinthisfilmdue toitsaction
conventions,the factthatI sentitto adultsand the majorityof people whoanswereditwere
youngerpeople andthatcouldtell me thatyoungerpeople are more excitedforthe filmthanthe
primaryaudience whichisinterestingasthe olderaudience grew upwithitandthe fact theydidn’t
botheransweringthe questionnaire couldmeanthattheythinkthatthe filmwon’t be thatgood.
I thenhad a questionwhere Iaskedthe peoplefillingitouttheirgenderandthe majorityof people
whofilleditoutwere Male whichcouldmeanthatthe male audience are more interestedwiththe
franchise thanthe female audience and thatcouldbe because people whoare femalethinkthatthe
filmisaimedmore at a male audience thanafemale audience orthatthe filmmightinterestthe
male audience overthe femaleaudience.

2. Task 2
I thenaskeda questionaskingwhichpartof the trailer
interestedthe audience the mostandthe mostpopular
reasonswere actionrelatedwith4people like it
because of the action,2 people likedseeingthe old
characters againand the restlikedthe trailerforother
reasons,andthe producerJJ. Abramssaw what the
primaryand secondaryaudienceslike andputthatin
the trailerwiththe introductionof the oldcharacters
satisfyingthe primaryaudience while includingalotof
actionwhichpleasedthe secondaryaudience andmy
questionnaire backedthisup asthe main2 reason
people likethe trailerwere the action
conventions/fightsandseeingthe oldcharactersagain.
My fourthquestionwasaquestionasking
whichcharacterspeople like the mostfromthe
trailerandthe characterspeople likedthe most
were Reyand Han Solowith3 voteseachand
KyloRen receiving2and Fin,VaderandChewie
all getting1 vote.The fact that Han Solohas 3
votescould be downto the fact that he is a
lovedcharacterfromthe original filmsand
people are happytosee him return,Reycould
have 3 votesbecause we have neverseenher
before andthe mysterysurroundinghere
interestsviewersandmakesthemwanttofind
out more abouther,and alsoshe is portrayed
as the protagonistandpeople like andsupport
the protagonistmore thanthe antagonist(Kylo) whoonlyhadone vote aspeople like tofollow the
goodguy otherthe bad guy andtheywant themto winandthat couldbe whyonly1 personvoted
for Kyloashe isthe bad guy and people don’twanttolike the badguy.Chewie mayonlyhave 1vote
as youdon’t see verymuchof him inthe trailerandFinnmay onlyhave 1 vote as people don’t know
whatto thinkabout himas havinga stormtroopertake off theirhelmetissomethingnew tostar
wars andhe comesacross as a good guyin the trailerbutisdressedinthe suitof the bad guysand
therefore people couldbe abitdrawnon whohe is and whathe is goingto be in thisfilm.

3. Task 2
The nextquestionwasone aboutthe mostinterestinglookingcharacterformthe trailerand the
mainresponse wasFinnwith4 votes,Kylowith3,Reyand Han with2 and Poe with1 vote.Finn
couldbe seenas the most interestingcharacterinthe trailerasis quite mysteriousandwe have
neverseenastorm troopertake off theirhelmetbefore andthiscouldinterestaudiencesashe
seemsunique/specialbecause he tookoff hishelmet,Kylocouldinterestaudiencesashe isseenin
the traileras the newvillainof the newtrilogyandthe facthe is dressedinall blackandwearsa
maskshowsresemblancestoDarthvaderand because he wearsa maskit addsmysteryto his
character. Han couldalso interestpeopleashe isfromthe olderfilmsandpeoplewanttowatch the
newfilmsastheywantto knowhispart in the films,andagainReycan interest audiencesasshe is
newto the star wars trilogyandbecause of that people wanttoknow more abouther andthat
interestspeople andmakesthemwanttowatchthe filmsotheycan findoutmore about her.
In thisquestionIaskedthe audience whichcharacterstheythoughtappealedtodifferentaudiences
and the main answerfor thisquestionwasReyandfinnappealingtothe neweraudiencesasthey
are newto the franchise andtherefore peoplecanrelate andfollow theirjourneyastheycanwatch
and growup withthe newfilmswhereasthe olderaudienceslikecharacterssuchas Han Solo
possiblybecause theygrew upwiththesecharactersandtherefore theyappeal tothemasthey
knowthese charactersand the newcharactersdon’tappeal as much as theydon’thave an
emotional connectionforthem.Andthe restof the answerforthisquestionwere people suchas

4. Task 2
BB-8 and Kylowhoagainpeople canrelate toand follow astheyare new to the seriesandyounger
audiencescanpretendtheyare KyloRenandFinnlike the olderaudiencespretendedthattheywere
Luke and Han solo.
The overall opinionof the traileristhatitwas goodand that it
made people excitedforthe film, thiscouldbe cause the old
characters are in the filmwiththe additionof the new characters
and ittherefore makespeople wanttoagainsee theirfavourite
characters back inactionbut alsoget to see andfollow anew
generationof charactersandenjoythemlike theydidthe old
characters,the trailerisalsoexcitingfornewerfansasa lot of
newerfansare probablywantingtowatch the filmdue toits
actionscenesandthistrailerhas a lotof fightingandexplosions
whichwouldinterestthe new audience alotandmake themwant
to watch the film.
The final questionwasone askingthe peopleif the trailermade
themwantto watch the filmandagain the majorityof people
whowatchedthe trailerwantedtogo and see itafterwatching
thisand thiscouldagainbe due to the strengthof the trailer
whichcontainedcharactersnew andold,nostalgicreferences
to the oldfilmsincludingthe FalconandHan/Chewie andalsoa
lotof actionand fightingwhichwouldattractneweraudiences
to watch itand make themwantto watch it.While the trailer
makesthe oldaudience wanttowatch the filmasit contains
the oldcharacters.