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How to build an irresistible offer &
increase the lifetime value of your
customers, clients or patients
The Bribe and The ...
iMarketing
Leader’s R4
Marketing
System
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
Foundational
Concepts –
Chapter 3 In My
Book.
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
Purpose of the Bribe
• Average 3 seconds to
capture attention
• Keep visitor on your
website
• Capture visitor
information...
What is a Bribe?
• Exchange of product,
information or discount
for personal information
– Name, Email, Phone #
• Must hav...
Now Tell Me Everything!
• Ask for as little
information as
possible
– First Name
– Email
• Use 2 step lead
capture request...
2 Step Lead Capture
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
2 Step Lead Capture
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
Bribe Placement
• Place offer above the
fold
• Right hand side
converts higher
• Make it stand out
Todd McPartlin | iMarke...
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
The Value Ladder
• Increase the lifetime
value
• Make them a customer
first
• Small purchases are
easier to say “YES” to
•...
Why Build A Value Ladder?
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
Building Your Ladder
• Must provide
value at each
level or risk
losing credibility
• Each step on
ladder should
move towar...
Building Your Ladder
• Little Commitments
– Fill out form
– Open Email
– Click on link in email
– Buy inexpensive item
– B...
Example Value Ladder
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
iMarketing Leader’s Value Ladder
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
Become A Recurri...
Building Your Value Ladder
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
Highest Profit / Highe...
Contact us if you have any more
questions or if you’d like help!
leader@imarketingleader.com 979-
314-7213
Todd McPartlin ...
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The Bribe And The Ladder - Your Irresistible offer & Lifetime Value Of Your Customer

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Learn how to create and leverage your irresistible offer to convert website visitors to potential customers, clients or patients. Next learn how to correctly build your value ladder in order to increase the lifetime value of your customers, clients or patients.

Published in: Marketing, Business
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The Bribe And The Ladder - Your Irresistible offer & Lifetime Value Of Your Customer

  1. 1. How to build an irresistible offer & increase the lifetime value of your customers, clients or patients The Bribe and The Ladder
  2. 2. iMarketing Leader’s R4 Marketing System Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  3. 3. Foundational Concepts – Chapter 3 In My Book. Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  4. 4. Purpose of the Bribe • Average 3 seconds to capture attention • Keep visitor on your website • Capture visitor information for follow up – Most don’t buy on first visit Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  5. 5. What is a Bribe? • Exchange of product, information or discount for personal information – Name, Email, Phone # • Must have “perceived” value • Visitor must want it Irresistible Offer Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  6. 6. Now Tell Me Everything! • Ask for as little information as possible – First Name – Email • Use 2 step lead capture request Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  7. 7. 2 Step Lead Capture Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  8. 8. 2 Step Lead Capture Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  9. 9. Bribe Placement • Place offer above the fold • Right hand side converts higher • Make it stand out Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  10. 10. Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  11. 11. Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  12. 12. The Value Ladder • Increase the lifetime value • Make them a customer first • Small purchases are easier to say “YES” to • Sky is the limit Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  13. 13. Why Build A Value Ladder? Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  14. 14. Building Your Ladder • Must provide value at each level or risk losing credibility • Each step on ladder should move towards “raving fan” Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  15. 15. Building Your Ladder • Little Commitments – Fill out form – Open Email – Click on link in email – Buy inexpensive item – Buy something more expensive • Must Follow Up & Resell Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  16. 16. Example Value Ladder Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
  17. 17. iMarketing Leader’s Value Ladder Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 Become A Recurring Client My Free Book Reputation Marketing Website Design Consulting Strategy Review … …
  18. 18. Building Your Value Ladder Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 Highest Profit / Highest Price Free Offer / Inexpensive < $30 (E-book, coupon, etc…) First Product / Service ??? ??? ??? ???
  19. 19. Contact us if you have any more questions or if you’d like help! leader@imarketingleader.com 979- 314-7213 Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 iMarketing Leader | imarketingleader.com

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