Learn how to create and leverage your irresistible offer to convert website visitors to potential customers, clients or patients. Next learn how to correctly build your value ladder in order to increase the lifetime value of your customers, clients or patients.
4. Purpose of the Bribe
• Average 3 seconds to
capture attention
• Keep visitor on your
website
• Capture visitor
information for follow
up
– Most don’t buy on first
visit
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
5. What is a Bribe?
• Exchange of product,
information or discount
for personal information
– Name, Email, Phone #
• Must have “perceived”
value
• Visitor must want it
Irresistible Offer
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
6. Now Tell Me Everything!
• Ask for as little
information as
possible
– First Name
– Email
• Use 2 step lead
capture request
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
9. Bribe Placement
• Place offer above the
fold
• Right hand side
converts higher
• Make it stand out
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
12. The Value Ladder
• Increase the lifetime
value
• Make them a customer
first
• Small purchases are
easier to say “YES” to
• Sky is the limit
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
13. Why Build A Value Ladder?
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
14. Building Your Ladder
• Must provide
value at each
level or risk
losing credibility
• Each step on
ladder should
move towards
“raving fan”
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
15. Building Your Ladder
• Little Commitments
– Fill out form
– Open Email
– Click on link in email
– Buy inexpensive item
– Buy something more
expensive
• Must Follow Up &
Resell
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
17. iMarketing Leader’s Value Ladder
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
Become A Recurring Client
My Free Book
Reputation Marketing
Website Design
Consulting Strategy Review
…
…
18. Building Your Value Ladder
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
Highest Profit / Highest Price
Free Offer / Inexpensive < $30 (E-book, coupon, etc…)
First Product / Service
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19. Contact us if you have any more
questions or if you’d like help!
leader@imarketingleader.com 979-
314-7213
Todd McPartlin | iMarketing Leader |
imarketingleader.com | 979-314-7213
iMarketing Leader | imarketingleader.com