2. ❑ Consumers are the drivers of the CSR activities of
the company
❑ Consumers should be protected against false
information
❑ For example, a government may require
businesses to disclose detailed information about
products—particularly in areas where safety or
public health is an issue, such as food.
1. Consumer protection and
satisfaction
3. ❑ Companies while creating profit should also
be aware that they can contribute to
sustainable managing their operations in such
a way as to enhance economic growth and
increase competitiveness while ensuring
environmental protection.
❑ environment can be protected by
manufacturing ecofriendly products, correct
storage, use and disposal, using rawmaterials
2. Environmental protection
4. ❑company needs to be primarily concerned with
turning a profit.
❑ If a company does not make money, it won't
last, employees will lose jobs and the company
won't even be able to think about taking care of
its social responsibilities.
❑ Before a company thinks about being a good
corporate citizen, it first needs to make sure that
3. Economic Motive
5. ❑ company should obey the letter and the spirit of
the law.
❑ businesses are expected to fulfill their economic
goals within the framework of legal requirements
imposed by local town councils, state legislator, and
federal regulatory agencies.
❑ responsible organizations accept the rules as a
social good and make good faith efforts to obey not
4. Legal Motive
6. ❑ It is the responsibility to do the right thing even if
its not written in law.
❑ Organization decision maker should act with
equity, faireness, impartiality, respects the rights
of individual
❑ Business should have an ability to recognize,
interpret and act upon multiple principles and
values according to the standards within a given
5. Ethical Motive
7. ❑ It is a responsibility "to contribute to society's
projects even when they're independent of the
particular business.
❑ It relates to self-directed and concerned efforts
undertaken by an organization in order to
contribute resources to community for a better
quality of life and is to be differentiated from a
legally imposed action.
❑Resources may be contributed for social,
educational, cultural and recreational purposes.
6. Discretionary Motive
8. ❑ All acts are obvious or communicated to all
concerned
❑ The reports of an organization should give
clear, accurate and detailed information.
❑ Business should be able to answer for decisions
and activities to the organizations governing
bodies, legal authorities and more broadly its
stakeholders
7. Transparency and
accountability
9. ❑ Human rights are relevant to the economic, social
and environmental aspects of corporate activity.
❑For example, labour rights requiring companies to
pay fair wages affect the economic aspect. Human
rights such as the right to non-discrimination are
relevant to the social aspect. And
the environmental aspects of corporate activity
might affect a range of human rights, such as the
right to clean drinking water.
8. Respect for Human right