Transforming PriceBaba.com to Pricebaba - new logo, new design. Answering How and What.

1. Pricebaba
Kushang Dholakia & Tirthesh Ganatra
24th October (Mumbai)

2. 5,000,000+
> 5% of India’s Internet Population Using Pricebaba

3. Biz vs Design vs Users
Building Pricebaba

4. “If something works but emotionally you don't
feel a connection - it's ugly - you'll use it, but
you'll use it begrudgingly and you'll change at
the first opportunity and you'll build no
relationship with the brand or the people
behind it. And so you really have to be
successful in both.”
- Jony Ive on Form & Function

6. Old logo:

8. Why did we change it?
● We felt our previous logo looked more like an icon and didn’t stand
strong as a symbol
● Users might remember it as just another bar code and not as PriceBaba’s
symbol
● It lacked personality and of course, color

14. Old homepage

15. New homepage

16. List Page Desktop

17. List Page Mobile (320 x 480 pixels resolution)

18. Add to Compare

19. Smart Filters on Mobile

20. Old Product Page (Desktop)

21. New Product Page (Desktop)
1
2
3

22. New Product Page (Mobile)

23. Primary Importance:
Seller Name
Seller Guarantee
Stock Status
Price
Go to Store button
Secondary Importance:
Details (EMI, Shipping, Delivery)
Variants (Model name + Color & Price)
Offers (Text)
Mockup
ONLINE STORES LAYOUT

24. Desktop Mobile

25. Mockup
NEARBY STORES LAYOUT

26. Desktop Mobile

27. MAY THE FORCE BE WITH YOU