Presentation in European Policy Centre 1st July 2010

1. Silent transformation of everyday well-being:New challenge to value creation in public services Timo Hämäläinen, Ph.D. EuropeanPolicy Centre, 29th June 2010

2. Agenda Public policydiscussionfocuses on instrumentalthemes Ourmaterialistic definition of well-being is outdated (”silenttransformation”) ”Problem of choice” in everyday life New pressures on mentalhealth and well-being Well-being and valuecreation Call for a sustainablewell-beingsociety 02/07/2010

3. Instrumentalobjectivesdominatepolicydiscussions Economy (crisis, globalization, com-petitiveness, efficiency, productivity, growth) Welfarestate (publicfinances, reorganizingservices, social security, equality) Everydaywell-being?? (subjectivewell-being?, happiness?, good life?) Adaptedfrom: Habermas (1987, Vol. 2) Lähde: Habermas (1987, Vol. 2) 3

5. Infrastructure

6. Technologies

7. Organizations

8. Demographics

9. Culture (values & norms, activities)

10. Institutions (laws & regulations)

11. Politics

12. Economy

13. Labormarkets

15. Familymember

16. Relative

17. Friend

18. Hobbyist

20. Servingothers

22. Self- and social-esteem

23. Love and belonging

24. Security

25. Physiologicalneeds (thirst, hunger,…) RESOURCES AND CAPABILITIES - Income & wealth - Knowledge & skills - Physical & mental health - Social capital - Information - Time - Politicalpower - Naturalresources

27. satisfaction of basic (material) needs

28. freedoms (deregulation & normlessness)

29. personal & resourcemobility

30. marketsupply & marketingpressure

32. preference for individualchoice (individualism)

33. selfishness (due tonormlessness)

34. conformomity to market and peerpressures

36. Task 2

37. Task 3

39. Practices

40. Contexts

41. Cognitive frames

42. Languages

43. Norms +- CONSUMER RELATIVE +- Synergies and conflicts +- CITIZEN HOBBYIST 1 HOBBYIST 2

44. Crisis and opportunity Source: O’Hara (2008)

46. Love and belonging

47. Social esteem vs. individualism, selfishness, short-termism

48. Self-actualization (hurry), lack of loyalty

50. Comprehensibility vs. uncertainty, complexity, decision

51. Manageabilitymakingproblems, short-termism (hurry),competingloyalties 02/07/2010

52. Antonovsky’s sense of coherence (SOC) Increasing uncertainty & complexity Comprehensibility Problem of choice Mental health, subjective well-being (QoL) Manageability Sense of coherence Individualism, normlessness, selfishness, consumerism, materialism & instrumentalism Meaninglessness Source: Aaron Antonovsky Sources: Aaron Antonovsky (1987); Lindström & Erickson (2005)

53. Sense of coherence, mental health and well-being “The [empirical] evidence shows that SOC is strongly and negatively related to anxiety, burnout, demoralization, depression and hopelessness, and positively with hardiness, mastery, optimism, self-esteem, good perceived health, quality of life and well-being.” Source: Bengt Lindstrom & Monica Eriksson (2005): “The Salutogenic Perspective and Mental Health”, in Promoting Mental Health, WHO)

54. Increasing mental problems and sickness pensions Sense of coherence Health Illness grey area Pressures of working life

55. Valuestemsfromwell-being Consumptionvalue (economics, psychology) - Fromconsuminggoods and services (incl. nurturing & protection) - Meetsphysiological(personalgratification, pleasure) and securityneeds (Maslow) Social value (anthropology, psychology) - Fromcreating a meaningfuldifference in a particularcontextbyacting and participating in a sharedcommunity (e.g. sportsfans, associations, internetcommunities, clans, citizens) - Meetslove & belonging & self- and social esteemneeds (Maslow) Identityvalue(sociology, psychology, marketing) - Fromdevelopingone’scapabilities, individualizedconsumption (e.g. brands) - Frompersonallyexperiencing (owning, participating, visiting) uniqueactivities, objects, eventsorplaces (e.g. personalgifts, heirlooms, concerts, championships)  ”experienceeconomy” - Meetsself-actualization (identitybuilding) needs (Maslow) Ethicalvalue (sociology, psychology) - Fromgood and properbehavior, servingothers - Meets the need for a meaningful and purposefullife (Frankl) Mentalvalue (psychology, sociology) - From ”slow life”, meditation, hiking, gardening (naturalenvironment), ”homing”, etc. thruimprovements in comprehensibility and manageabilityof life (mentalcoherence)  ”Supporteconomy” (personallytailoredservices), householdservices (’outsourcing’)  ”peace of mind” and ”balanced life” (’sense of coherence’, ’cognitiveconsonance’)

57. Technologies

58. Demographics

59. Culture (values and norms)

60. Institutions (laws and regulations)

61. Politics

62. Economy

63. Working life

65. Familymember

66. Relative

67. Friend

68. Hobbyist

70. Servingothers

72. Self- and social-esteem

73. Love and belonging

74. Security

75. Physiologicalneeds (thirst, hunger,…) RESOURCES AND CAPABILITIES - Incomelevel - Knowledge & skills - Physical & mental health - Social capital - Information - Time - Politicalpower - Naturalresources Identityvalue Social value Consumption value Currentconsumption goods & services

76. Whydoweneed a deeperunderstanding of everyday life and well-being? Itwill help people to live morebalanced and betterlives Itwillguidefirms to developproducts and serviceswhichprovidemorevalue to usersimprovedcompetitiveness Itwillimprove the capability of publicsectororganizations to offerserviceswithbettervalue to citizens improvedeffectiveness & productivity Itwillaidpolicymakers in developingbetterpublicgoods and institutionsthatdelivermorepublicvalue An updated and sophisticatedunderstanding of well-beingprovides and overall vision for the development of a new and sustainablesocio-economicmodel. 02/07/2010

77. Europecouldlead in the road to a sustainablewell-beingsociety Environment Everydaywell-being (subjectivewell-being, happiness, good life) Economy (value-added, compe-titiveness, efficiency, productivity, growth) Public sector (publicvalue, efficiency, renewalcapacity, social security, equality) Environment Environment Environment Adaptedfrom: Habermas (1987, Vol. 2) Lähde: Habermas (1987, Vol. 2) 15