If your credit union is playing music on hold to callers waiting in the queue--you're only half way there. 85% of callers say they prefer information while holding. Taking it another leap forward is the Easy On Hold streaming on hold message system. This presentation shows the "before" and "after" of telephone on hold marketing for credit unions: Before streaming messages and hold and after the Easy On Hold streaming on hold messaging system is in use.

3. 66
%

4. 30

8. 85
%
AT&T

9. IMC CORP. STUDY
20%
$

10. HOLD MARKETING
CASE STUDY
ON
BRAD WARNER, CEO

11. “Marketing efforts must be reinforced to be effective.
Currently our members are telling us that they learned
of our products and promotions in roughly equal
portions as follows: roughly 1/3 from our newsletter, 1/3
from our teller line and 1/3 from Easy On Hold.”

12. “The overall effect is a more involved member who is
more likely to take advantage of the financial offerings
at the credit union. Members get the message in
print, in person and over the phone. And it works!”

13. STREAMING ON HOLD MARKETING

16. • Saves time: no audio files to handle, no physical media
• Easy Content Control: login from any browser
• Stable and Reliable: built in monitoring and reporting
• Effective Marketing: automated scheduling down to time of day
• No waiting: changes take place immediately
• Peace Of Mind: log in and monitor stream content
• Simple & Powerful: Manage multiple locations from a single login
• Flexible: Use stream without equipment if desired
WHY STREAMING

20. February
Only
Through
May 30
Through
May 30
June/July
“Good
Morning”
Through
2015
Each topic has its own start and stop dates!

25. =
“I put a start date and an end date, if I want
to get region specific I specify which region I
want it in, if I want to get branch specific I
specify what branch I want to have it to play
in, and that's it!”
Joli Hensley – Advia Credit Union

28.  Connects only to one source
 FAILOVER audio
 24/7 monitoring
 Wired or wireless
 Static or DHCP
 600 Ohms audio out
 Onboard speaker

30. 1 GET THE CALLER’S ATTENTION
WITH “TODAY” GREETINGS
GREET every caller as if they’re walking into your lobby,
using advanced scheduling.
• “Good morning” - “Good afternoon”
• “Hope you’re having a great Monday…”

31. 2
GIVE A DEADLINE TO
MOTIVATE ACTION
• “Sale ends August 31st.”
• “Offer good during our Back To School Event, through August only .”
• “Now’s the time, while these low interest rates last.”

32. 3
• Why are they calling?
• What products/services do they need?
• What are their most frequently-asked questions?

33. 4
•
•

36. 5
• “Borrow up to $1,000 with a 15% APR and 12 months to repay-
that’s a monthly payment of less than $100!”
• “Applications for the 17th annual ECCU Scholarship program are
available to high school seniors. Twenty-one scholarships will be
awarded for a total of $24,000.”

37. 6
•
•
•

38. 7
•
•
•
•
•

39. 8

40. 9
“Join us in celebrating 80 years of service at our annual Meeting to
be held at the University Center on Saturday, March 21st. Doors
open at 12:30 pm with light refreshments and business meeting to
begin at 1 pm, with prize drawings to follow.”

42. 10
•
•
•
•

43. 11

44. 11

45. 12

46. 13
Study by LinkedIn
63
%

47. 13 Tell callers what they’ll get by connecting.

48. 14
•
•
•
•

49. 15

50. “We have seen loan volume triple since
adding Easy On Hold.”
Brad Warner, CEO

51. Thank you.