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My 50 TV YOUR station for  positive results! We believe there are only two  ways to grow your business. 1. Get your current customers to shop you more  often / spend more money. OR 2. Find new customers. We can help you accomplish one or the other or both.
Who Watches TV? 98 out of 100 people Are reached by Albuquerque TV everyday.
The Power Of Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Power Of Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Albuquerque Market Market Facts #1 BEST COST OF DOING BUSINESS Forbes  • May 5 th  Best Metro Overall Forbes  • May Best City to Start a Business or Career MSN  • May One of the Top Metro Areas in the Nation …” InfoUSA  • March Albuquerque Market Ethnic Mix White/Caucasian: 61.2% Black/African-American: 1.5% Hispanic: 36.4% Asian: 0.9%  New Mexico Market Data Total TV Households: 677,740 Average Persons Per HH: 2.5 Penetration Percentages – Nielsen May 2008 Unemployment U.S. Department of Labor Sept-Oct 09 and U.S. Bureau of the Census Division PPL-47 Unemployment Albuquerque: 7.7% United States: 9.5% WHO IS COMING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],State employment grew about 2.1% in 2008.  New Mexico should add 20,400 jobs in 2010, which should put New Mexico among the fastest growing states in the county.  Lee Reynis  Executive Director  •  UNM • BBER
Television reaches the most consumers. Sources:  Daily Viewing: The Nielsen Company, NTI Annual Averages. Monthly estimate: Nielsen 1Q09 Three-Screen Report. Each year, time spent viewing TV is increasing across all demographics. Each month the average American watches approximately 153 hours of TV at home. Men Women Teens Children 2002 4:22 4:58 3:09 3:10 2003 4:29 5:05 3:07 3:14 2004 4:26 5:07 3:07 3:16 2005 4:31 5:17 3:19 3:19 2006 4:35 5:17 3:22 3:26 2007 4:39 5:19 3:24 3:27 2008 4:49 5:25 3:27 3:28 Hours:Minutes /Day
Source: TVB, Nielsen Media Research Custom Survey 2008; Adults 18+ Most Influential Television advertising is considered more influential than all other media combined:
Television reaches the most consumers. Television is the most effective  medium through the purchase funnel.  Consumers generally go through 4 stages during the purchase process: Source: Wordpress.com  Purchase Preference Consideration Awareness
The US TV viewing audience varies dramatically due to local culture,  climate and economy. Media Planners can improve advertising effectiveness by using  local television to strategically reach advertisers’ best prospects.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall Median Ages Scarborough: Albuquerque October 2007 – March 2008
Largest Population Segment 45% of the Albuquerque DMA is made up of Adults 18-44! Scarborough: Albuquerque October 2007 – March 2008
Viewer Demographics 132,030 Adults 18+ watched KASY in the past 7 days ! Scarborough: Albuquerque October 2008– September 2009
What They Watch
49% Are Women 51% Are Men 61.4% are College Graduates or have some college 75.6% are Homeowners Who is watching…. Scarborough: Albuquerque October 2008– September 2009
Income levels of the KASY Audience Scarborough: Albuquerque October 2007 – March 2008
Who’s doing business with KASY?
Who benefits locally from advertising with KASY? To name just a few…
KASY TV- Valued by these clients!   “ Thanks for your teams efforts Wednesday. You all did a great job and we loved your whole crew! I want to thank you for being on time, respecting the process of our school and taking the extra effort to make our shoot the best. We're excited to see the results!...   Bob Cody, Owner, Calles Beauty Institute “ I have been advertising with Kasy-My50TV for many years, I believe they give you quite a bang for your buck.  They helped be produce several TV campaigns that have been very successful.  Thanks MY50.”   Joel Marks, Pawn City “ Acme Auto Auction is very pleased with the response to our ads placed on KASY-My50TV.  That’s why we continue to use KASY” Mark McNeil, President, Acme Auto Auction, Inc. “ We feel that doing business MY50 TV was a very smart business move. The deals were great and we feel that no matter our budget something can be done.” Troy and Laina-Otero Brown, Owners, Otero's Doggie Doos We’ve got more too!
Advantages Available Only on KASY Online Opportunities : Banner advertising Promotional Tie-Ins: Festival of Trees, Hometown Heroes, Happy Tails, Smokin 5K Squeeze backs Snipes Promotional Packages: After 5 Networking, Win a Lunch, Reality Check and etc. Veejay Buy It Right, Buy It Right Here
Total Campaign Support What it’s like doing business with KASY and  (YOUR NAME HERE ). ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Benefits of This Plan! ,[object Object],[object Object],[object Object]
Our Proposal ,[object Object],[object Object],[object Object],[object Object]

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My50 Advertising

  • 1.  
  • 2. My 50 TV YOUR station for positive results! We believe there are only two ways to grow your business. 1. Get your current customers to shop you more often / spend more money. OR 2. Find new customers. We can help you accomplish one or the other or both.
  • 3. Who Watches TV? 98 out of 100 people Are reached by Albuquerque TV everyday.
  • 4.
  • 5.
  • 6.
  • 7. Television reaches the most consumers. Sources: Daily Viewing: The Nielsen Company, NTI Annual Averages. Monthly estimate: Nielsen 1Q09 Three-Screen Report. Each year, time spent viewing TV is increasing across all demographics. Each month the average American watches approximately 153 hours of TV at home. Men Women Teens Children 2002 4:22 4:58 3:09 3:10 2003 4:29 5:05 3:07 3:14 2004 4:26 5:07 3:07 3:16 2005 4:31 5:17 3:19 3:19 2006 4:35 5:17 3:22 3:26 2007 4:39 5:19 3:24 3:27 2008 4:49 5:25 3:27 3:28 Hours:Minutes /Day
  • 8. Source: TVB, Nielsen Media Research Custom Survey 2008; Adults 18+ Most Influential Television advertising is considered more influential than all other media combined:
  • 9. Television reaches the most consumers. Television is the most effective medium through the purchase funnel. Consumers generally go through 4 stages during the purchase process: Source: Wordpress.com Purchase Preference Consideration Awareness
  • 10. The US TV viewing audience varies dramatically due to local culture, climate and economy. Media Planners can improve advertising effectiveness by using local television to strategically reach advertisers’ best prospects.
  • 11.
  • 12. Overall Median Ages Scarborough: Albuquerque October 2007 – March 2008
  • 13. Largest Population Segment 45% of the Albuquerque DMA is made up of Adults 18-44! Scarborough: Albuquerque October 2007 – March 2008
  • 14. Viewer Demographics 132,030 Adults 18+ watched KASY in the past 7 days ! Scarborough: Albuquerque October 2008– September 2009
  • 16. 49% Are Women 51% Are Men 61.4% are College Graduates or have some college 75.6% are Homeowners Who is watching…. Scarborough: Albuquerque October 2008– September 2009
  • 17. Income levels of the KASY Audience Scarborough: Albuquerque October 2007 – March 2008
  • 19. Who benefits locally from advertising with KASY? To name just a few…
  • 20. KASY TV- Valued by these clients! “ Thanks for your teams efforts Wednesday. You all did a great job and we loved your whole crew! I want to thank you for being on time, respecting the process of our school and taking the extra effort to make our shoot the best. We're excited to see the results!...   Bob Cody, Owner, Calles Beauty Institute “ I have been advertising with Kasy-My50TV for many years, I believe they give you quite a bang for your buck.  They helped be produce several TV campaigns that have been very successful.  Thanks MY50.” Joel Marks, Pawn City “ Acme Auto Auction is very pleased with the response to our ads placed on KASY-My50TV.  That’s why we continue to use KASY” Mark McNeil, President, Acme Auto Auction, Inc. “ We feel that doing business MY50 TV was a very smart business move. The deals were great and we feel that no matter our budget something can be done.” Troy and Laina-Otero Brown, Owners, Otero's Doggie Doos We’ve got more too!
  • 21. Advantages Available Only on KASY Online Opportunities : Banner advertising Promotional Tie-Ins: Festival of Trees, Hometown Heroes, Happy Tails, Smokin 5K Squeeze backs Snipes Promotional Packages: After 5 Networking, Win a Lunch, Reality Check and etc. Veejay Buy It Right, Buy It Right Here
  • 22.
  • 23.
  • 24.