The City of Dellwood, Missouri held its annual Community Day event on September 19th. The day included a parade featuring local leaders and school bands, as well as a business expo and health fair at the Dellwood Recreation Center from 11am to 3pm. Over 40 local businesses showcased their products and services. The goal of the event was to celebrate the community in the aftermath of unrest last year and bring residents and business owners together. It was supported by North County Inc., a regional development organization focused on economic growth in North St. Louis County.

1. SUMMARY REPORT
NORTH COUNTY INC. REGIONAL
DEVELOPMENT ASSOC.
4 8 1 4 W A S H I N G T O N A V E .
S T E . 1 2 0
S T . L O U I S , M O 6 3 1 0 8

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SUMMARY REPORT
DELLWOOD COMMUNITY DAY & CITY PARADE
SUMMARY
ELITTLE COMMUNICATIONS TEAM MEMBERS
Johnny Little
Tiffany Byndom
Glen Sparks
Jeff Small
Below are the communications efforts that were implemented by eLittle Communications Group to
gain coverage and awareness of the Dellwood Community Day event scheduled for Saturday,
September 19th. The summary report will provide comprehensive results of all accomplishments in
support of the NCI marketing initiative.
1. INCREASED BUSINESS PARTICIPATION
During our start date of Tuesday, September 8th, eLittle Communications increased the total number
of business participation by 84% in 10 days. Total number of businesses signed up for the Dellwood
Community Day event totaled 43!
16%
84%
Increased Business Participation
Tuesday, September 8th
Friday, September 18th

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2. GAINED COVERAGE & AWARENESS
NEWS RELEASE
A formal news release was written and distributed to the following outlets:
1. KTVI-FOX 2 News
2. KSDK-Channel 5
3. KMOV-Channel 4
4. St. Louis American
5. St. Louis Business Journal
6. St. Louis Post Dispatch
7. Suburban Journals of St. Louis Metro
8. Community News
9. Independent News
10. Pulse Newspaper
11. St. Louis Metro Sentinel
12. St. Louis Convention & Visitors Commission
13. Ferguson Times
14. Riverfront Times
15. West End Word
16. Webster Kirkwood Times
17. News Times (Wentzville, Lake St. Louis)
18. Belleville News Democrat
19. Advantage News
20. University News
21. Eventful
22. Greater North County Chamber of Commerce
23. Northwest Chamber of Commerce
ONLINE PROMOTION
 Featured event in “Spotlight on Ferguson” newsletter submitted to 5,000+ contacts
 Published on Online Event Calendars
o KTVI-FOX 2
o KSDK-Channel 5
o KMOV-Channel 4
o St. Louis Post Dispatch
o Eventful
 Published on online community news sites
o Florissant Patch
o Hazelwood Patch
o University City Patch
o Maplewood Patch
o University City Patch
 Social media content developed for Facebook and Twitter

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BUSINESS TESTIMONIALS
“The Dellwood Community Day was a great event! Excited to connect with new customers and
build my network in North County. Very beneficial.” Colette Boyd, Independent Beauty
Consultant, May Kay Inc.
“After I closed my office, I was really having a hard time running my business on the go. This event
helped me market my business and gain new customers. Most importantly, seeing other business
leaders in support of our community and each other, gives hope to people like me.”-Courtland
Ackers, Majestic Chair Massages
“We just opened our doors a month ago. The Dellwood Community Day event helped our small
business gain awareness and new customers. We need more events like that.”- Mungai Gathungu,
KZK Beauty Supply
“This was an amazing event. I sold a few pickle jars and connected with other business owners for
future networking. I hope to see more community events like the Dellwood Community Day helping
small business owners in North County.”-Angela Spight, Miss Angela’s Pickles

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COVERAGE &
MARKETING
MATERIALS
DELLWOOD COMMUNITY DAY & CITY
PARADE

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10. 2015 Dellwood
Community Day
September 19th
September 19th
Call (314) 932-5333
for more information
Business products and services, health resources and screenings,
youth activities, community resources, free food, entertainment
and special guests
Event Features
Dellwood Recreation Center | Changing Lives. Improving Life. | 1975-2015
Saturday
Saturday
PARADE
Starts at 10:30am
1570 Chambers Dr.
St. Louis, Mo. 63136
New Life Community Center Church
of God & Christ
HEALTH AND BUSINESS EXPO
11am - 3pm
Inside the Dellwood Recreation Center
10266 W. Florissant Ave.
St. Louis, Mo. 63136
Shop Dellwood, Jennings
and Ferguson area businesses.
In partnership with

11. 2015 DELLWOOD COMMUNITY DAY
BUSINESSDIRECTORY
SHOP LOCAL!
"North St. Louis County businesses
offer local character and prosperity that
enrich the whole community and the
people who call our community home.”
Rebecca Zoll, President/CEO of North
County Incorporated, Regional
Development Association.
SATURDAY, SEPTEMBER 19, 2015
BUSINESS AND HEALTH EXPO
www.NorthStLouisCounty.com

12. Retail
Alterations & More
8714 Jennings Station Rd.
St. Louis, MO 63136
314-867-6810
Juanita’s Fashions R Boutique
10990 New Halls Ferry Rd., SuiteF
Ferguson, MO 63136
314-869-0309
N the Mood Fashionz
1421 Chambers Rd.
Ferguson, MO 63135
314-265-9974
Health & Community
Resources
Active Angels In-Home
Health Care, LLC
9191 W Florissant Ave. St.
Louis, MO 63136
314-524-4200
www.activeangelsllc.com
Always Love & Care
9191 W. Florissant, Ste. 201
Ferguson, MO 63135
314-761-5983
Courier Healthcare System
10420 Old Olive Street Rd., #101
St. Louis, MO 63141
314-872-7774
Fast Track Urgent Care
9845 W Florissant Ave.
St. Louis, MO 63136
314-736-6100
www.fturgentcare.com
Grace Hill WBC
Alyce Wilson, Director
2600 Hadley Street
Saint Louis, MO 63106
314-584-6841
www.gracehillsettlement.org/wbc/
Hand & Physical Therapy
Janet VanDerBeck,
PT, CHT, Owner
10859 W Florissant Ave.
St. Louis, MO 63136
314-521-3000
Life Care Center of Florissant
1201 Garden Plaza Drive
Florissant, MO 63033
314-831-3752
lifecarecenterofflorissant.com
Missouri Care Health Plan
Regina Sullivan, Member
Outreach
314-323-1191
www.missouricare.com
Victory Empowerment
Center Outreach Samone
Yancy, Director
3331 N Hwy 67
Florissant, MO 63033
314-222-7047
Insurance
Best Insurance
Joshura Davis
9191 W. Florissant Ave.
Ste. 201
Ferguson, MO 63135
314-761-5983
Wireless Services
Cricket Wireless
10006 W Florissant Ave.
St. Louis, MO 63136
314-869-3935
www.cricketwireless.com/
Auto Care
A2B Towing & Recovery
6041 N Lindbergh Blvd.
Hazelwood, MO 63042
314-427-8697
www.a2btowingllc.com
Complete Auto Body
& Repair
10100 W. Florissant Ave.
St. Louis, MO 63136
314-868-2000
www.completeab.com
Zisser Tire & Auto Services
9990 W Florissant Ave.
St. Louis, MO 63136
314-869-0600
www.zissertire.com
Beauty
Clip Appeal
Kaye Mershon, Barber
9183 W Florissant
Ave. St. Louis, MO
63136
314-522-8855
Daba Hair Braiding
Ookhaya Dideye
9189 W. Florissant Ave.
St. Louis, MO 63136
314-524-4267
KZK Beauty Supply
10865 W. Florissant
St. Louis, MO 63136
314-733-5090
Mary Kay Cosmetics
Colette Boyd, Independent
Beauty Consultant
314-397-0723
www.marykay.com/cboyd
Tender Headz Salon
Wayne Ross, Owner
10456 W Florissant Ave.
St. Louis, MO 63136
314-395-5940
Food/Grocery
Cose Dolci Bakery
425 S. Florissant Rd.
Ferguson, MO 63135
314-799-2157
www.cose-dolci.com
Frosty Treats - Ice Cream
Truck Specialists
7579 Mintert Industrial Dr.
St. Louis, MO 63135
314-522-6767
www.frostytreats.com
London’s Wing House
1412 Chambers Rd.
St. Louis, MO 63135
314-521-0877
www.londonswinghouse.com
Miss Angela’s Pickles
Angela Spight
314-253-9969
Nephews on the Run
9995 W Florissant Ave.
Saint Louis, MO 63136
314-522-1048
New York Grill
9901 W. Florissant Ave.
St. Louis, MO 63136
314-521-0977
Custom Screen
Printing
Sportsprint
6197 Bermuda Dr.
St. Louis, MO 63135
314-521-9000
www.sportsprint.com
Pet Care
Paw Purfect Pet Salon
Paul Simon, Owner
6081 W Florissant Ave.
St. Louis, MO 63136
314-735-0404
www.pawpurfect.com
Financial Services
Edward Jones
Justin Pafford,
Financial Advisor
1120 Graham Rd.
Suite B
Florissant, MO 63031
314-831-7222
www.edwardjones.com/justin-
pafford
Miscellaneous
Excellence in
Transportation LLC
9211 Huiskamp Ave.
St. Louis, MO 63136
314-899-5559
www.brendaknight.vpweb.com
Ferguson Bicycle Shop
429 S. Florissant Rd.
Ferguson, MO 63135
314-315-4940
www.fergusonbicycleshop.com
Hollow Woodworks
805 Ferguson Ave.
Ferguson, MO 63135
314-524-4993
www.hollowwoodworks.com
Lease to Own Services
Easy Home Lease to Own
8033 W Florissant Ave.
St. Louis, MO 63136
314-296-3282
www.easyhome.us
Supporting Communities
In Partnership with:
City of Dellwood
City of Ferguson
City of Jennings
North County Inc.
Regional Business Council

13. NEWS RELEASE
City of Dellwood Annual Community Day & City Parade
Planned For Saturday, September 19
Event to feature first-ever business expo and health fair
(Dellwood, MO)–You’re invited to help the City of Dellwood celebrate its annual Community Day on
Saturday, Sept. 19. The event will kick off with a parade at 10:30 a.m. and will feature a Business
Expo and Health Fair from 11 a.m. to 3 p.m. at the Dellwood Recreation Center, located at 10266 W.
Florissant Ave.
The city parade will begin at the New Life Community Center Church of God & Christ (1570
Chambers Dr. 63135) and will continue on West Florissant to the Dellwood Recreation Center. The
parade will feature the Mayor of the City of Dellwood Reggie Jones, along with other City Officials,
Shriners International, Riverview and McCluer-South Berkeley High School marching bands,
D.A.R.E., local businesses and a special performance by the Gentlemen of Vision step team.
“This event allows residents and business owners to help celebrate our community”, said Dellwood
Mayor Reggie Jones. “We are looking forward to showcasing our many businesses and talent in the
City of Dellwood,” added Jones.
At the Business Expo and Health Fair, which begins at 11 a.m. until 3 p.m. at the Dellwood
Recreation Center, residents will get to sample products and learn about services offered by many
Dellwood, Ferguson and Jennings businesses and organizations, including; Best Insurance/Always
Love & Care, Clip Appeal Salon, Cose Dolci Bakery, Courier Healthcare System, Fashions R Boutique,
Ferguson Bicycle Shop, Hand & Physical Therapy of Ferguson-Florissant, London's Wing House,
Mary Kay Cosmetics, Nephews on the Run Restaurant, New York Grill, N the Mood Fashionz, Paw
Purfect Pet Salon and Sam’s Meat Market. In addition, representatives from healthcare providers
will be on hand to answer questions, give advice and provide screenings.
One of the strong supporters of Dellwood Community Day is North County Inc., a non-profit
organization comprised of businesses, chambers of commerce, churches, law enforcement agencies
and other institutions. The goal of NCI is to promote economic and community development in the
47 municipalities and unincorporated areas throughout North St. Louis County.
-more-
For media inquiries, contact:
Tiffany Byndom
Office: 314-932-5333
Cell: 314-387-1520
tbyndom@elittlecom.com

14. “We’re pleased that we could work with the many North County businesses taking part in Dellwood
Community Day and help them showcase their exciting products and services,” said Rebecca Zoll,
the president and CEO of North County Inc. “We encourage everyone to come out and enjoy this
event and see what our great community has to offer.”
About North County Incorporated
North County Inc. is a regional development organization which acts as a catalyst to define and
advocate economic and community development for North St. Louis County. NCI was established in
1977. The board is composed of community leaders and business owners. Dan Boyle, Esq., of the Boyle
Law Firm is the current Chairman of the Board.
###

15. After months of turmoil and rebuilding, a neighboring Ferguson city came together to
get the community back on track.
Diamond Johnson, 6, lives on West Florissant in Dellwood with her mother. They live just a
few blocks away from the businesses that were set on fire during the unrest last
November. It explains why Diamond Johnson and her mother, Rosalyn, were excited to
see a parade full of community leaders coming down their street this morning.
Rosalyn Johnson says it was uplifting.
"It was very nice, the change of spirit, they have a change of heart," she said.
The parade and a business expo and health fair were all part of the annual Dellwood
Community Day.
Mayor Reggie Jones says it had a bigger turn out this year.
"The incidents that happened in August of last year impacted Dellwood as much if not
more than Ferguson. It's important that if we are going to move this area forward, that
we do it together," he said.
One of the strong supporters of Dellwood Community Day is North County Inc., a non-
profit organization comprised of businesses, chambers of commerce, churches, law
enforcement agencies and other institutions.
In addition to participating in Dellwood Community Day, city leaders are also now
taking part in a new group called the West Florissant Business Association. It's a
combination of Dellwood and Ferguson business owners who meet once a month to
get updates on what's going on in the city and share new ideas.

16. NEWS RELEASE
City of Dellwood Annual Community Day & City Parade Planned For Saturday, September 19
Event to feature first-ever business expo and health fair
(Dellwood, MO)–You’re invited to help the City of Dellwood celebrate its annual Community Day on
Saturday, Sept. 19. The event will kick off with a parade at 10:30 a.m. and will feature a Business Expo
and Health Fair from 11 a.m. to 3 p.m. at the Dellwood Recreation Center, located at 10266 W. Florissant
Ave.
The city parade will begin at the New Life Community Center Church of God & Christ (1570 Chambers Dr.
63135) and will continue on West Florissant to the Dellwood Recreation Center. The parade will feature
the Mayor of the City of Dellwood Reggie Jones, along with other City Officials, Shriners International,
Riverview and McCluer-South Berkeley High School marching bands, D.A.R.E., local businesses and a
special performance by the Gentlemen of Vision step team.
“This event allows residents and business owners to help celebrate our community”, said Dellwood Mayor
Reggie Jones. “We are looking forward to showcasing our many businesses and talent in the City of
Dellwood,” added Jones.
At the Business Expo and Health Fair, which begins at 11 a.m. until 3 p.m. at the Dellwood Recreation
Center, residents will get to sample products and learn about services offered by many Dellwood,
Ferguson and Jennings businesses and organizations, including; Best Insurance/Always Love & Care, Clip
Appeal Salon, Cose Dolci Bakery, Courier Healthcare System, Fashions R Boutique, Ferguson Bicycle
Shop, Hand & Physical Therapy of Ferguson-Florissant, London's Wing House, Mary Kay Cosmetics,
Nephews on the Run Restaurant, New York Grill, N the Mood Fashionz, Paw Purfect Pet Salon and Sam’s
Meat Market. In addition, representatives from healthcare providers will be on hand to answer questions,
give advice and provide screenings.
One of the strong supporters of Dellwood Community Day is North County Inc., a non-profit organization
comprised of businesses, chambers of commerce, churches, law enforcement agencies and other
institutions. The goal of NCI is to promote economic and community development in the 47 municipalities
and unincorporated areas throughout North St. Louis County.
“We’re pleased that we could work with the many North County businesses taking part in Dellwood
Community Day and help them showcase their exciting products and services,” said Rebecca Zoll, the
president and CEO of North County Inc. “We encourage everyone to come out and enjoy this event and
see what our great community has to offer.”
About North County Incorporated
North County Inc. is a regional development organization which acts as a catalyst to define and advocate economic
and community development for North St. Louis County. NCI was established in 1977. The board is composed of
community leaders and business owners. Dan Boyle, Esq., of the Boyle Law Firm is the current Chairman of the
Board.

18. (Dellwood, MO)–You’re invited to help the City of
Dellwood celebrate its annual Community Day on
Saturday, Sept. 19. The event will kick off with a parade
at 10:30 a.m. and will feature a Business Expo and
Health Fair from 11 a.m. to 3 p.m. at the Dellwood
Recreation Center, located at 10266 W. Florissant Ave.
The city parade will begin at the New Life Community Center Church of God &
Christ (1570 Chambers Dr. 63135) and will continue on West Florissant to the
Dellwood Recreation Center. The parade will feature the Mayor of the City of
Dellwood Reggie Jones, along with other City Officials, Shriners International,
Riverview and McCluer-South Berkeley High School marching bands, D.A.R.E.,
local businesses and a special performance by the Gentlemen of Vision step team.
“This event allows residents and business owners to help celebrate our community”,
said Dellwood Mayor Reggie Jones. “We are looking forward to showcasing our
many businesses and talent in the City of Dellwood,” added Jones.
At the Business Expo and Health Fair, which begins at 11 a.m. until 3 p.m. at the
Dellwood Recreation Center, residents will get to sample products and learn about
services offered by many Dellwood, Ferguson and Jennings businesses and
organizations, including; Best Insurance/Always Love & Care, Clip Appeal Salon,
Cose Dolci Bakery, Courier Healthcare System, Fashions R Boutique, Ferguson

19. Bicycle Shop, Hand & Physical Therapy of Ferguson-Florissant, London’s Wing
House, Mary Kay Cosmetics, Nephews on the Run Restaurant, New York Grill, N
the Mood Fashionz, Paw Purfect Pet Salon and Sam’s Meat Market. In addition,
representatives from healthcare providers will be on hand to answer questions, give
advice and provide screenings.
One of the strong supporters of Dellwood Community Day is North County Inc., a
non-profit organization comprised of businesses, chambers of commerce, churches,
law enforcement agencies and other institutions. The goal of NCI is to promote
economic and community development in the 47 municipalities and unincorporated
areas throughout North St. Louis County.
“We’re pleased that we could work with the many North County businesses taking
part in Dellwood Community Day and help them showcase their exciting products
and services,” said Rebecca Zoll, the president and CEO of North County Inc. “We
encourage everyone to come out and enjoy this event and see what our great
community has to offer.”
About North County Incorporated
North County Inc. is a regional development organization which acts as a catalyst to
define and advocate economic and community development for North St. Louis
County. NCI was established in 1977. The board is composed of community leaders
and business owners. Dan Boyle, Esq., of the Boyle Law Firm is the current
Chairman of the Board.

20. (Dellwood, MO)–You’re invited to help the City of
Dellwood celebrate its annual Community Day on
Saturday, Sept. 19. The event will kick off with a parade
at 10:30 a.m. and will feature a Business Expo and
Health Fair from 11 a.m. to 3 p.m. at the Dellwood
Recreation Center, located at 10266 W. Florissant Ave.
The city parade will begin at the New Life Community Center Church of God &
Christ (1570 Chambers Dr. 63135) and will continue on West Florissant to the
Dellwood Recreation Center. The parade will feature the Mayor of the City of
Dellwood Reggie Jones, along with other City Officials, Shriners International,
Riverview and McCluer-South Berkeley High School marching bands, D.A.R.E.,
local businesses and a special performance by the Gentlemen of Vision step team.
“This event allows residents and business owners to help celebrate our community”,
said Dellwood Mayor Reggie Jones. “We are looking forward to showcasing our
many businesses and talent in the City of Dellwood,” added Jones.
At the Business Expo and Health Fair, which begins at 11 a.m. until 3 p.m. at the
Dellwood Recreation Center, residents will get to sample products and learn about
services offered by many Dellwood, Ferguson and Jennings businesses and
organizations, including; Best Insurance/Always Love & Care, Clip Appeal Salon,
Cose Dolci Bakery, Courier Healthcare System, Fashions R Boutique, Ferguson
Bicycle Shop, Hand & Physical Therapy of Ferguson-Florissant, London’s Wing

21. House, Mary Kay Cosmetics, Nephews on the Run Restaurant, New York Grill, N
the Mood Fashionz, Paw Purfect Pet Salon and Sam’s Meat Market. In addition,
representatives from healthcare providers will be on hand to answer questions, give
advice and provide screenings.
One of the strong supporters of Dellwood Community Day is North County Inc., a
non-profit organization comprised of businesses, chambers of commerce, churches,
law enforcement agencies and other institutions. The goal of NCI is to promote
economic and community development in the 47 municipalities and unincorporated
areas throughout North St. Louis County.
“We’re pleased that we could work with the many North County businesses taking
part in Dellwood Community Day and help them showcase their exciting products
and services,” said Rebecca Zoll, the president and CEO of North County Inc. “We
encourage everyone to come out and enjoy this event and see what our great
community has to offer.”
About North County Incorporated
North County Inc. is a regional development organization which acts as a catalyst to
define and advocate economic and community development for North St. Louis
County. NCI was established in 1977. The board is composed of community leaders
and business owners. Dan Boyle, Esq., of the Boyle Law Firm is the current
Chairman of the Board.