Bug weeks 2015 stats
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Social Media Marketing Report on UF's Bug Week 2015. Communicating overall performance of campaign and reasons for bumps/spikes along the way.
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Bug weeks 2015 stats
- 1. Social Media Re-Cap By Tiffani Stephenson
- 2. Agenda • Executive Summary & Analysis • Year by Year Snapshots • Facebook by the Numbers • Twitter by the Numbers • Best Posts • Overall Review
- 3. Summary & Analysis of #UFBugs 2015 • From 2014: • 194.43% increase in Impressions • 85.45% increase in Unique Users • 70% increase in Interactions • Twitter: • More content sent by UF/IFAS • Less Conversation (follow up questions, etc.) • Less Link Clicks: • 2014 – Better Bed Bug Trap RT’d by Science Friday with 580K followers • People will Retweet without clicking on links • Sent out content with less link variation • i.e., Bug of the Day and #BugWOTD linked to bugs.ufl.edu
- 4. Summary & Analysis of #UFBugs 2015 • Facebook: • We sent 8 posts per day and gained MORE fans! • Significant because we see an increase in Page Unlikes when UF/IFAS sends 4+ posts a day • Nearly doubled the number of individuals sharing/talking about our content!
- 5. Year by Year Snapshots 2014 2015
- 6. Bug Week 2015 Facebook 312,241 Impressions Combined number of potential users that saw any content associated with UF IFAS Solutions 154,751 Reach Combined number of times content served in all followers’ feeds 48 Total Posts to Page 8 Posts per Day 3,196 Unique People People that engaged with UF/IFAS on FB 3,176 Total Engagement Likes, Comments and Shares 6,071 Bitly Clicks +86 Change in followers
- 7. Facebook Likes • During Bug Week, we gained 86 new fans. See where “Facebook Likes” peaks? That was the day President Fuchs’ bug photo posted. There’s some lull in Like the next day, as expected with the holiday weekend and people leaving town.
- 10. FB Best Posts – Most Clicks The amount of link clicks on Blogs.IFAS-related FB posts grew, revealing our audience wanted to do more than like or comment on the post—they wanted to read it!
- 11. Bug Week 2015 Twitter 1,888,756 Impressions Combined number of potential users that saw any content associated with @UF_IFAS (5/18/15-5/23/15) 1,886,319 Reach Combined number of times content served in all followers’ feeds 110 Total Tweets Sent 18.3 Tweets per Day 99 Unique People People that engaged with UF/IFAS on Twitter 534 Total Engagement @Mentions, @Replies and Retweets 751 Bitly Clicks +59 Change in followers
- 12. Twitter Engagement • During Bug Week, our highest engagement was on Tuesday. On this day, the UFBIR/Oak Trees posters, CALS Dean photo and “arthropods in film” were retweeted at least 10 times.
- 13. Twitter Best Posts – Most Clicks ~350 Link Clicks! ~100 Link Clicks! 48 Link Clicks!
- 14. Twitter Best Posts – Farthest Reach
- 15. Overall • Ran very smoothly • Our voice is shining through - friendly, relevant and educational • Lots of great content! • Leadership photos • Bug Posters did very well – led traffic to IEB • More than 30 photo submissions to FB page • Made for great User-Generated Content on Instagram • UF/IFAS is educating farther than state-wide
- 16. Any Questions?
- 17. Thank You!
Editor's Notes
- *Better Bed Bug Trap explains increase in Link Clicks Stories Created: A story on Facebook is created when a user likes your Page, posts to your Page's Wall, mentions your Page, photo-tags your Page, checks in at your Place or likes, or comments on / shares one of your Page posts. Interactions: The number of Twitter mentions, Retweets and Facebook stories created for the profiles connected to this Group. Unique Users: The number of people who interacted with the Twitter profiles or Facebook Pages in this Group. Impressions: Combined number of potential users that saw any content associated with the Twitter & Facebook profiles connected to this Group.