Push the Envelope: How Testing Needs to Evolve for the Future
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The Days of the Future Test - vodQA Bangalore Key Note
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Push the Envelope: How Testing Needs to Evolve for the Future
- 1. The Days of the Future Test VodQA 2015: Push the Envelope
- 2. Organizatio n Cost Time To Market Scale Value Proposition BUSINESSDIRECTION Source: Computerworld 2015 Forecast Study Predicted Spending Patterns towards Technology in 2015
- 3. BUSINESSGOALS Source: Computerworld 2015 Forecast Study Top Goals Vary by Tech Projects Top Five Tech Spending Increase in 2015
- 4. Louis Vuitton: ”. ……..be synonymous with both elegance and creativity…..”RETAIL 150 year old company 50 countries 1,14,000 employees Revenue €29.1 billion. Challenges: • Sustaining brand value vs. scale (availability of products) • Improving sales forecasting • Managing supply chain complexity by growing number of product lines • Supporting expansion of company stores • Upping their offerings through innovation.
- 5. American Express: We work hard every day to make American Express the world’s most respected service brand. 165 year old BFSI company Among the 20 most admired company - Fortune 63,000 Employees Revenue USD 33 bn Challenges: • Changing consumer habits • Extremely aggressive competition (Visa & MasterCard) • Increased pushback from its merchants • Antitrust lawsuit defeat in a litigation – 12% revenue at risk
- 6. ONLINEPAYMENT Online Payment Market Potential $235 bn Click2Sell Challenges: •Request for robust customer service •Frequently freezing accounts •Stiff Competition •Lack of brand name & credibility •Wide diversification of value propositions
- 7. Customer Engagement Value add: incremental or disruptive Omni presence Power of Computing Power of Inter-operability Power of AnalyticsPower of Storage BUSINESSLEVERS Powers & Struggles Organization Struggles: •Competition •Scale •Cost of adaptation
- 8. TECHNOLOGY Expectations from (Testing) Technologists Supply Chain Management Optimization Customer Outreach User Experience & Embedded Solutions Technology & Data User Products & Inventory Usage patterns & feedback Needs to be met by Technology: •Optimization of resources (time, cost, people) •Convergence of users, devices & network channel •Adaptability & agility: continuous evolution of ideas, offerings (theme remaining the same) Expectations & Asks: •Certification of guaranteed offering •Stamp of sustenance & brand value •Futuristic & extreme testing
- 9. What does that mean for testing?
- 11. Analyze Build Test Deploy 15 Years Ago 5 Years Ago 2 Years Ago Now
- 12. Deploy Analyze Build Test Analyze Build Test Analyze Build Test Test …… 15 Years Ago 5 Years Ago 2 Years Ago Now
- 13. Deploy Analyze Build Test Analyze Build Test Analyze Build Test …… Test 15 Years Ago 5 Years Ago 2 Years Ago Now
- 17. Business As Usual Testing early in the SDLC Testers to understand and write code Automated testing Agile SDLC and hence ‘Testing in Agile’ Continuous Integration Continuous Delivery Cross Platform Support NEW
- 18. What are we looking forward to
- 19. Shrinking lead times SPEED Testing changes faster Making tests faster Enabling faster development effectiveness Testing the right thing Validating Ideas faster Continuous delivery Micro services Devops
- 20. Testing in production Continuous Delivery Limited set of users Ideas
- 24. Be the First to Tell Scale with ease Revisit your purpose Innovate More Push the envelope
Editor's Notes
- The Days of the Future Test are here. The ask can be well understood by looking back at a core concept called “Reverse Engineering” Advance to the future state and map back the entire journey to today. This is what businesses are asking for. Its called “Future-spective” Krishna Kumar (KK) and I are here today to talk about where the world is headed and what is in store for us “tecnologists”; specifically the Quality Analysts or Testing community
- Survival of an Organization: Unique value proposition (irrespective of existing brand name) Time to market (to stay ahead of the stifling competition Ability to scale (geographies, devices, channels & customer segments) Optimizing costs (overall product evolution, maintenance & revolution) Spending Patterns of IT in 2015: (from the survey results here key highlights) Costs ( ever increasing costs cannot be transferred to the customers, users nor partners) Required increase in profitability (by increasing growth, stability & reducing the variable, fixed costs) Improving collaboration with users, supply chain & other partners (for tightening leakages, increasing stickiness & making the entire process completely responsive for every stakeholder) ******************************** The retailer is also rolling out TCS Closets, its luxury closet line, to all 68 stores this year after piloting it in seven stores in the Dallas and Forth Worth area in the fall. The custom-built closet line comes in six exclusive finishes and includes options like glass or solid doors, upscale hardware and soft lighting, and is geared toward a “slightly more affluent and older customer,” he said. **************** http://www.forbes.com/sites/barbarathau/2015/01/21/retail-ceos-reveal-top-goals-for-2015/2/ What’s more, the retailer this month expanded its Contained Homepersonalized design and organization service to more shoppers in the New York tri-state area. The retailer’s in-home consultations start at $75 with services ranging from organizing all areas of the home and maintaining the spaces through regular visits to preparing a baby’s nursery. The retailer is also rolling out TCS Closets, its luxury closet line, to all 68 stores this year after piloting it in seven stores in the Dallas and Forth Worth area in the fall. The custom-built closet line comes in six exclusive finishes and includes options like glass or solid doors, upscale hardware and soft lighting, and is geared toward a “slightly more affluent and older customer,” he said.
- Business Goals for Tech Projects: Cloud Computing (as can be seen) has been ranked number 1 priority for two key goals helps in increasing revenues (CAS) & reducing costs (Cloud as Infrastructure) System Modernization: On an average, modernization of systems helps achieve most goals (whether it is in increasing system adaptability or reducing software & hardware maintenance costs) Business Analytics: Not much need be said here as data is currency ****************************************** Tech Spending increasing mostly in all spaces of IT: Security: With overall increase in online business, it is not surprising to see that security measures need to increase Cloud Computing: The power of cloud computing brings in a dual benefit of relevant feedback, action + cost effectiveness + wide spread effectiveness Biz Analytics: data is cash and having meaningful & real-time data is having relevant currency in hand Storage: As customer base, data points & algorithms / models increase requirement for huge storages with increase safety measures, disaster recovery also increases Wireless / Mobile: The theme these days is “Mobile First”. If an organization gets its offerings right on a mobile first ,the rest will naturally flow. Whether its handling the core functionality, accessibility, user experience or security – getting it through on a mobile is most challenging. ********************************************* 3 Quick Stories to bring out the specifics of a few industries: Story in Retail of an established brand Story in Banking again an established brand Story of a fairly nascent market with various players ********************************************** ******************************************** http://www.forbes.com/sites/louiscolumbus/2014/11/26/computerworlds-2015-forecast-predicts-security-cloud-computing-and-analytics-will-lead-it-spending/
- It seems like every retail company in the world would have the same mission statement - to crush the competition and make as much profit as possible. And while that is the written or unwritten goal of 98% of all Retail: Louis Vuitton – a luxury goods manufacturer (The company produces leather goods, ready-to-wear, shoes, watches, jewelry, textiles, writing instruments, and accessories.) 150 year old company present in 50 countries employing 1,14,000 employess & earning a yearly revenue of 29 billion Euros Observe the keywords in its mission statement and always pay close attention to this for every organisation as it always defines the direction, philosophy and culture of a company. Here it is elegance & creativity (offerings) Scale is of immense importance to this global brand with customers constantly on the look out for improved product availability and the business on the lookout for improved business predictability (sales & inventory) Innovation has been introduced quite well, with LV venturing into the space of wearable accessories to entice different genres of customer groups ************************************* Case Study: http://laurenbossers.writersresidence.com/system/attachments/files/3750/original/Louis_Vuitton_case_study.pdf Louis Vuitton: "The mission of the LVMH group is to represent the most refined qualities of Western “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.” The LVMH Corporate Values are: "Be Creative and Innovate - Long term success is rooted in a combination of artistic creativity and technological innovation. Aim for Product Excellence - The search for excellence goes well beyond the simple quality of products: it encompasses the layout and location of our stores, the display of the items they offer, their ability to make their customers feel welcome as soon as they enter our stores... All around them, clients see nothing but quality. Bolster the Image of Our Brands With Passionate Determination - In each of the elements of their communications with the public (announcements, speeches, messages, etc.), it is the brand that speaks. Each message must do right by the brand. In this area as well, there is absolutely no room for compromise. Act as Entrepreneurs - The Group’s organizational structure is decentralized, which fosters efficiency, productivity, and creativity. Strive to Be the Best in All We Do - In each company, executive teams strive to constantly improve, never be complacent, aways try to broaden our skills, improve the quality of our work, and come up with new ideas." *************** Industries: Retail Banking Sutainability (individual goals / missions vs. common stepping stone) Competition (frequency of startups) Scaling of business (compliances, regulations,
- American Express: 165 year old company in the BFSI industry with 63,000 employees global brand one among the Fortune 20 “Most Admired companies in the world” Vision: ”We work hard every day to make American Express the world’s most respected service brand. Slogan: “Don’t leave home without it” With a slogan & mission statement like that, this company cannot afford to have any blackmarks on its business score card wrt security issues, non compliance nor downtime Its business model is quite interesting as its based on premium pricing, premium rewards, affluent consumers Challenges: Highly demanding customers (more so in the financial world) Extremely aggressive competition (with Visa & MC) Increased pushback from its merchants who resist fees & technology adoption Cherry on the cake is the most recent Antitrust law defeat for this company as it had a litigation going on against its merchants ( accusing them of Steering its Customers, etc.) ************************************************** Link: http://www.thonline.com/mobile_new/nation-world/article_e3125662-d239-11e4-9825-db2709cb705e.html Link: http://www.reuters.com/article/2015/03/03/us-usa-cybersecurity-retail-insight-idUSKBN0LZ0GC20150303 Link: http://www.bloomberg.com/news/articles/2015-02-19/amex-s-antitrust-defeat-compounds-challenges-facing-ceo-chenault "Many small retailers have a tendency to wait until the very last minute until they realize they absolutely have to spend that money because for them cash is king,” said Sarah Paxton Vice Chairman of the Retail Merchants Association, in Richmond VA. Quote 1: Analysts predict that credit card fraud at brick-and-mortar retailers will fall after the introduction of chip-enabled cards, but that online fraud will rise, as has happened in other countries using the technology. Research and consulting firm Aite Group estimates U.S. online card fraud will more than double to $6.6 billion from $3.3 billion between 2015 and 2018. (Reuters) Retailers and security experts say it would make more sense for the United States to jump instead to a more secure system, such as point-to-point encryption. This technology is superior to chip-and-PIN, which first was deployed about 20 years ago, because it scrambles data to make it unreadable from the moment a transaction starts. But the newer technology would cost as much as twice what the chip card transition will cost, and does not have the older technology's long track record. The upgrade of a single payment terminal to chip-and-PIN capability costs between $500 and $3000, depending on features. It would cost between $1000 and $4000 to install a point-to-point encryption terminal, security experts said. Six of 10 small retailers in Chicago interviewed by Reuters said they had no idea about the deadline later this year and have no plans to upgrade their payment terminals. Three others said they had heard about the shift, but that their businesses were small and hadn’t had problems with fraud that would justify the expense of installing new equipment. Only one business owner said she would like to upgrade terminals, though she says cost is an impediment. Quote 2: Director of Sports Marketing, Carr said the company does not intend to use RFID as a lead generation tool or for data collection. “We will take the information in aggregate and not on a personal level for each consumer,” ***************************** To achieve the vision of being the world’s most respected brand, American Express employees are provided with three Operating Principles which American Express designates as “first priority.” The Operating Principles of American Express are: Offer superior value propositions to all of our customers Operate with best-in-class economics Support the American Express brand To remove individual interpretation of those operating principles, American Express employees are provided with a very specific set of “Blue Box Values,” which defines “who we are and what we stand for as a company.” The Blue Box Values of American Express are: Customer Commitment Quality Integrity Teamwork Respect for People Good Citizenship A Will to Win Personal Accountability ************************************************************** Links: https://www.eventbrite.co.uk/e/technology-strategy-disruption-at-american-express-a-digital-catapult-centre-brighton-taster-session-tickets-16396888535?aff=erellivorg ******************** American Express Challenges For decades, American Express was the undisputed credit card of choice among corporate road warriors, the wealthy and the well-traveled, who lived by the company's slogan, "Don't leave home without it." But changing consumer habits, extremely aggressive competition and increased pushback from its merchants are putting heavy pressure on AmEx. Rivals are trying to steal away business and are succeeding in some cases. Costco, for example, is ending its 15-year relationship with AmEx and defecting to Citigroup and Visa starting next March. And airlines that used to give VIP lounge access to AmEx cardholders have been switching in recent years to other credit card companies. Compounding its troubles, AmEx recently lost a major government antitrust lawsuit, a verdict that could damage its ability to compete. "The competitive environment for AmEx is very challenging," said Jason Arnold, a Wall Street analyst who covers AmEx for RBS Securities. "Major competitors have all directed their efforts to take chunks away from their business. They've got serious problems." As a result, American Express stock is down 12 percent this year. Analysts, on average, have cut their 2015 profit forecast from $6.2 billion to $5.6 billion. AmEx recently announced 4,000 layoffs, or about 6 percent of its workforce. And CEO Kenneth Chenault will face a skeptical Wall Street audience Wednesday at the company's annual investor day. One of the biggest threats to AmEx is the slew of competing cards aimed at the well-to-do, sometimes with lower annual fees. Card issuers have energetically courted merchants who used to accept only American Express. Merchants who once coveted AmEx's high-net-worth cardholders are discovering they can find the same customers elsewhere. Citigroup, in particular, has been going after AmEx's core customer. Citigroup has hired executives away from AmEx over the past few years to help it overhaul its credit cards and revamp its loyalty program, known as ThankYou. Citi Cards CEO Jud Linville, for example, worked at AmEx for nearly 20 years. The capture of Costco by Citigroup and Visa was the biggest blow to AmEx. The warehouse-club chain accounted for $80 billion of spending on AmEx's network last year and 10 percent of AmEx's cards. "Costco was a real punch in the gut," said David Robertson, publisher of the Nilson Report, a major trade journal for the credit card industry. Citi also recently created a card called Citi Prestige, a high-annual-fee card aimed at AmEx Platinum Card holders. "Citi's ThankYou program, a year and a half ago, was pretty much worthless," said Brian Kelly, editor in chief of thepointsguy.com, a travel and credit card rewards tracking website. "But over the past year Citi has really started to get into the game. They are not at a Chase or AmEx level yet, but based on where they have gone in a short amount of time, they're becoming quite formidable." JPMorgan Chase introduced its own reward cards in 2009 with a program similar to AmEx's. It is called Chase Ultimate Rewards. Airport lounge access was once a perk basically guaranteed by AmEx. But American Airlines switched allegiance last year, turning over exclusive access to lounges to Citi cardholders. AmEx cardholders lost access to United Continental's lounges in 2011 and lost the ability to transfer their points to United in 2012. Even Discover Financial has gotten into the game. Last month, it introduced a credit card focused on building up miles that can be redeemed for travel. AmEx hasn't sat idle. To generate revenue, it has raised annual fees and interest rates on some products. It has also added perks for its customers, such as waiving foreign transaction fees and giving a $100 credit for incidental airline expenses for Gold Card members. And when AmEx parted ways with United Continental, it went ahead and opened its own airport lounges. It has 13 worldwide so far, with plans to open more this year. "American Express is still the gold standard when it comes to their rewards program, but lately it seems like all they're doing is playing catch-up," Kelly said. While competitors have been moving upmarket, AmEx in response has been moving in the opposite direction. It now has two pre-paid debit cards, one of them with Wal-Mart. Pre-paid debit cards are typically aimed at low-income consumers who may not have checking accounts. The company also launched a no-annual-fee credit card last year aimed at "everyday" purchases — not the travel-heavy, corporate-expense-account business AmEx is known for. AmEx isn't going to let Citi walk away with its Costco card customers without a fight, either. It plans to spend aggressively to try to keep some of them because roughly 70 percent of spending on those cards was done outside the stores, according to AmEx. "I don't think there's anything structurally wrong at AmEx," said Sanjay Sakhrani, an analyst at Keefe, Bruyette & Woods. "They're going to get in front of the revenue they are going to lose next year when the Costco relationship ends." Along with increased competition, AmEx is facing heavier regulatory pressure. Last month, the Justice Department won an antitrust lawsuit against American Express over its practice of making merchants sign agreements not to express a preference for one card over another. If AmEx loses on appeal, merchants will be free to express their preferences, and that could force the company to lower the percent it charges them to process cards. That would be a drastic hit to AmEx's bottom line, and company executives have acknowledged as much. During the trial last summer, AmEx's Chenault said the company would be "fighting for our survival" if it lost the case.
- Online Payment industry (sister concern yet close rival for the Banking sector) Boasts of a 235 bn dollar market potential Compare the online payment to brick & mortar Example of the spends ($`1 vs. $10) Good news huge potential; bad news (no growth) Paypal – which is synonymous to online card payment – enjoys being ubiquitious so far; but guess what Competition (USPs different for each of these startups) – occupy cater to a very niche segmentrespectively / unique offering Challenges: Wholistic offering Cust demand (migrant population) Etc. ******** *********** Link: http://www.searchenginejournal.com/top-12-alternatives-paypal/ If you’ve ever made a purchase on eBay, you likely used PayPal to complete your transaction. Whether for personal or professional use, PayPal is hands down the most popular online payment service to send and receive money. However, the ubiquitious company soon could have some serious competition. It’s been predicted the market for mobile payment transactions will reach over $235 billion in the next year. Which is why some major players, like Facebook and Apple, are testing the waters with their own mobile payment services. PayPal will need to step up their game, particularly with longstanding complaints such as poor customer service and frequently freezing accounts. But why wait on hypothetical situations? Regardless if Apple or Facebook follows through with their mobile payment apps, there are still several other options available now. Believe it or not, there’s more competition than you are probably aware of, and many of them are superior to Paypal. If you’re involved with an online business, here are twelve alternatives to PayPal that you should definitely investigate. Google Wallet Google Wallet was once Google’s Checkout. And while the name has changed, the features have remained intact. It’s safe, simple and has rapid transfers to and from your bank account. It also has similar features to PayPal, such as credit card processing and the ability to send out invoices. WePay Besides featuring stellar customer service and fraud protection, WePay is a standout alternative because consumers can make purchases without leaving your site via a virtual terminal. Not only does this make your site look more professional, the service seems to be more focused on the individual’s interests and not just their credit card numbers. 2Checkout By combining a merchant account with a payment gateway 2Checkout permits customers to receive credit card and PayPal payments. The company also features international payments, a solid shopping cart, and recurring billing. Authorize.Net Authorize.Net has been around since 1996 and is supposedly the Internet’s most widely used payment gateway. Authorize.Net has over 400,000 merchants and has been the recipient of the Achievement in Customer Excellence (ACE) award for five consecutive years. Skrill Skrill, formerly Moneybookers, has some intriguing features such as a free setup, low fees, and the ability to send text messages straight from your account. Besides being a popular and simple alternative to PayPal, the service is great for international merchants since you’re allowed to transfer your account balance onto a prepaid debit card almost instantly. Intuit Intuit is almost an essential service if you’re a small business owner who needs help with your finances. Besides being able to accept payments, both online and in-person with GoPayment, Intuit can also help you pay employees, calculate payroll taxes, and file payroll tax forms. ProPay ProPay offers similar features to other PayPal alternatives including the ability to receive and send money anywhere in the world and even recurring billing and a built-in shopping cart. The one big advantage that ProPay has over the others is it’s also accepted by eBay. There’s also the ProPay JAK, a mobile phone credit card reader which can process credit and debit cards in real-time on your iOS or Android phones, in case you’re doing transactions in person. Click2Sell While Click2Sell has the normal features found on any worthy PayPal replacement, it’s one of the few that will accept PayPal, Google Checkout, Skrill, and credit cards with or without a merchant account. But, the most standout features are affiliate tracking, powerful reports, and automated sales management. They also have the leading sales reporting tools so you can better understand your strategies and sales tactics. Dwolla Dwolla is very similar to PayPal in that you can do everything from paying your friends back to accepting payments at your place of business. What’s unique about this service is that if both parties have a Dwolla account, then money can be spent easily through their name, Facebook ID, Twitter handle, LinkedIn profile, telephone number, or email address. Braintree Braintree has been growing steadily since 2007. Some of the platform’s features include a payment gateway, recurring billing, credit card storage, and allowing global online and mobile businesses to accept credit card payments via a merchant account. ClickBank ClickBank has been around since 1998 and offers a ton of easy to use features. ClickBank does everything for you, including building a site for your products and optimizing your business. Basically, ClickBank is a one-stop shop for online businesses. Stripe Stripe is a rapidly growing start-up that removes the need for a merchant account or gateway. Stripe takes care of all your payment needs from storing cards, to handling subscriptions, to direct payouts to your bank account. Web developers will dig the ability to integrate a payment system into a projects by using Stripe’s API. Do you think Paypal’s reign almost over? Which of these competitors will you keep your eye on?
- Computing everywhere: from wearable devices to data sensors, Data is currency. Aggregated data rather than individual data is KEY As smart-phone technology advances, smart-phones will be used in new contexts and environments. Along with wearables, smart-phones will offer connected screens in the workplace and in public. User experience will be key. 2. Internet of Things The Internet of Things is big and it will continue to grow along with user-oriented computing. Prediction: The Internet of Things will be the focus of digital business products and processes in industrial and operational contexts. Expect technology to be embedded everywhere. 3. Storage & Analytics Power: Software-Defined Infrastructure and Applications Software defined networking, storage, data centers and security are maturing. Cloud service software is configurable thanks to rich APIs. Computing will have to move away from static models to deal with the changing demands of digital business. 3. Creativity & Prototyping: 3D printing: 3D printing is about to get cheaper, and its market will grow over the next three years. The expansion will be biggest in industrial, biomedical, and consumer applications helping companies reduce costs. 4. Data & Analytics: Context-Rich Systems: Thanks to embedded intelligence and analytics, systems will become alert and responsive to their surroundings. Expect context-aware security as well as other trends Smart Machines: Analytics and context will pave the way for smart machines that can learn for themselves and act accordingly. These machine helpers will continue to evolve. Prediction: The smart machines era will be the most disruptive in the history of IT.
- Needs to be met Optimization of resources (time, cost, people) Convergence of users, devices & network channel Adaptability & agility: continuous evolution of ideas, offerings (theme remaining the same) ******************************* Expectations & Asks: Certification of guaranteed offering Stamp of sustenance & brand value Futuristic & extreme testing
- So that’s a little bit about us, now we’d like to learn a bit more about you.
- Computing everywhere: from wearable devices to data sensors, Data is currency. Aggregated data rather than individual data is KEY As smart-phone technology advances, smart-phones will be used in new contexts and environments. Along with wearables, smart-phones will offer connected screens in the workplace and in public. User experience will be key. 2. Internet of Things The Internet of Things is big and it will continue to grow along with user-oriented computing. Prediction: The Internet of Things will be the focus of digital business products and processes in industrial and operational contexts. Expect technology to be embedded everywhere. 3. Creativity & Prototyping: 3D printing: 3D printing is about to get cheaper, and its market will grow over the next three years. The expansion will be biggest in industrial, biomedical, and consumer applications helping companies reduce costs. 4. Data & Analytics: Context-Rich Systems: Thanks to embedded intelligence and analytics, systems will become alert and responsive to their surroundings. Expect context-aware security as well as other trends Smart Machines: Analytics and context will pave the way for smart machines that can learn for themselves and act accordingly. These machine helpers will continue to evolve. Prediction: The smart machines era will be the most disruptive in the history of IT.
- KK’s slide
- KK’s slide
- KK’s slide
- Past vs. present processes – more agility ; understanding businesses better (theoretical) Software life cycles (then & now) – waterfall; mini waterfall; more technical oriented agile (XP – development & testing → deployment) Future: (challenges for enterprises; freq releases & TTM) Validate ideas (examples)
- KK’s slide
- KK’s slide
- Computing everywhere: from wearable devices to data sensors, Data is currency. Aggregated data rather than individual data is KEY As smart-phone technology advances, smart-phones will be used in new contexts and environments. Along with wearables, smart-phones will offer connected screens in the workplace and in public. User experience will be key. 2. Internet of Things The Internet of Things is big and it will continue to grow along with user-oriented computing. Prediction: The Internet of Things will be the focus of digital business products and processes in industrial and operational contexts. Expect technology to be embedded everywhere. 3. Creativity & Prototyping: 3D printing: 3D printing is about to get cheaper, and its market will grow over the next three years. The expansion will be biggest in industrial, biomedical, and consumer applications helping companies reduce costs. 4. Data & Analytics: Context-Rich Systems: Thanks to embedded intelligence and analytics, systems will become alert and responsive to their surroundings. Expect context-aware security as well as other trends Smart Machines: Analytics and context will pave the way for smart machines that can learn for themselves and act accordingly. These machine helpers will continue to evolve. Prediction: The smart machines era will be the most disruptive in the history of IT.
- Summary Slide: Catchy tagline Key phrases (new concepts)