The document is a presentation about structuring cases for case interviews. It discusses how to structure cases when conventional frameworks do not apply, including structuring through the whole case with multiple structures. It provides examples of different types of structures like frameworks, processes, mathematical models, and strategic approaches. It also discusses combining multiple structuring approaches and introduces an interactive case interview coaching system called CaseCopilot.
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Case copilot webinar - What to do if you can't fit a conventional framework
1.
2. What to do when you can’t fit a
conventional framework to a case
Casecopilot.com
Lecture Agenda:
1. Structuring through the case
2. Clarifying questions
3. Key structuring rules
4. Types of structures
5. Same problem – different approaches
6. Structuring absolutely any process
7. Combining multiple approaches
8. CaseCopilot intro
9. Questions
By Vlad Baskakov
4. CaseCopilot – The First Fully Interactive
Case Interview Coaching System
• Comprehensive prep in less
than a week
• Real case interview
simulations developed by
interview coaching veterans
• Professionally structured prep
providing candidates with all
required tools, frameworks and
industry knowledge
• A full inventory advanced
difficulty, operational and non-
conventional cases
• Video guidance and hundreds
of pages of high-quality
interactive prep content
Casecopilot.com
6. Additional 20% discount for the
participants of this webinar
Casecopilot.com
FAREWELL2020
Enroll for CaseCopilot with this promo-code* before 01/01/2021:
Reach out directly with questions or individual coaching requests:
vlad@casecopilot.com
* Sums up with Back to School discount. $100+ in total savings
7. What to do when you can’t fit a
conventional framework to a case
Casecopilot.com
Lecture Agenda:
1. Structuring through the case
2. Clarifying questions
3. Key structuring rules
4. Types of structures
5. Same problem – different approaches
6. Structuring absolutely any process
7. Combining multiple approaches
8. CaseCopilot intro
9. Questions
8. What to do when you can’t fit a
conventional framework to a case (c)
DON’T USE FRAMEWORKS!!!
STRUCTURE INSTEAD
NOT JUST ONE STRUCTURE - STRUCTURE THROUGH THE
WHOLE CASE
Casecopilot.com
9. Structure through the case
Initial structure
Finding an
Insight
Structuring to
drill deeper
Root Cause
Back to initial
structure /
finish the case
Casecopilot.com
There can be 2-10 structures through the case!
10. Structuring starts with clarifying questions
Clarifying the objective
• Measurable
• Has a time-frame
• Includes any potential limitations
" Should I invest 100k in this business for 1 year if I want to get 15% return? "
Clarifying the business model
"Could you please tell me how the company actually makes money?"
Asking the questions that will help you narrow down your structure
”Do we care about the required investments or we should just
concentrate on the operational objective?"
Casecopilot.com
11. Key structuring rules
1. Not all structure can and should be MECE
2. Buckets should be equally important (i.e. standalone workstreams)
3. Bullet points should be very specific
4. You should adapt your bullet points to the context of the case
5. Don’t mix diagnostics and solutions
6. Prioritize bullet points with higher probability of an insight
Casecopilot.com
12. Case Example
Major European Telecom Co. trying to expand into developing
countries. Assume the case was happening 10 years ago and they had
7 markets in mind. Which 3 markets should they prioritize?
Casecopilot.com
13. Markets
• Value
proposition
• Pricing
• Costs
Product Customers Risks
Prioritize
countries to enter
• Regulation
• Market trends
• Market size
• Who are the
competitors
• Number of the
competitors
• Competitors
brands
• Profitability of the
competitors
• Products of the
competitors
• Prices
• Costs
• Customer habits
• Customer
segmentation
• Switching costs
• Political
• Economical
• Organizational
The buckets are not equally important.
Can they be standalone workstreams
on the real project?
Is the Product
bucket necessarily
the the first thing
to analyze when
entering the
market?
Is Regulation necessarily the the first
thing to analyze in the Market?
Too vague,
qualitative and not
beneficial
Buckets are not balanced in
terms of workload
Bullet points are not tailored
to case / industry
Casecopilot.com
14. Competition
• Size
• Growth rate
• Mobile phone
penetration
• Segmentation
• Growth rates of
the segments
• Regulation
Markets Company Entry strategy
Prioritize
countries to enter
• Market shares
• Growth rates
• Geographical
coverage
• Profitability
• Unit economics
(Prices per unit,
cost per unit)
• Key capabilities
• $ to invest
• Key Capabilities
(Products, Brand
awareness
abroad)
• Previous market
entries
• Are we achieving
the growth
objective
• Time frame
• Required
investments
• New company or
joint venture
• Risks
Case example - Solution
Casecopilot.com
15. Value chain /
Process /
Customer
journey
Mathematical Segmentations Frameworks Project steps
e.g. structuring
cleaning process:
• # of people
• Time per
operation
• Frequency
e.g. structuring a
supply chain issue:
• Supply
• Production
• Distribution
• Retail
e.g. structuring
airlines revenues:
• Business class /
Economy class
• Airline
destinations
e.g. structuring a
production
process:
• People
• Process
• Technologies
e.g. structuring
cost-cutting
process:
• Analyzing cost
structure
• Benchmarking
• Improving the
processes
• Assessing costs
and Benefits
Drivers
e.g. structuring
death rate in a
country:
• Healthcare
quality
• Accidents rate
• Crime rate
Strategic structures
• Market • Competition • Company • Entry Strategye.g.
Types of structures
Casecopilot.com
16. Moving the goods
Time per single
operation
# of people
working
simultaneously
Moving frequency
Speed Distance
Job shop is bigger Route not optimal
Same problem, different approaches -
Math
Casecopilot.com
18. Huge meat
write-offs
Production Transportation Retail
• Warehousing
• Quality of processing
• Quality of packaging
• Delivery time
• Cold storage in trucks
• Warehouse
• Store
• Overall demand
Structuring absolutely any process
Casecopilot.com
19. How to increase
government income from
tourism in the city?
# of tourists Av # of days
• Hotels
• Restaurants
• Entertainment
• Transportation
• Shopping
• Wireless
• Deals and
bundles
• Government-
subsidized trips
(e.g. for public
sector workers,
large families,
military, etc)
• Know (City brand
image, PR,
partnerships with
tourist agencies)
• Want (Activities,
places of interest,
entertainment,
historical legacy)
• Can (Prices,
location, etc)
• Nothing prevents
(Regulation, visas,
etc)
• Income taxes
• Tourism taxes
• Revenue from
state owned assets
(Tolls, parking, etc)
Spending Government %
Framework
Math
Drivers / segments
Combining structures
Casecopilot.com
21. CaseCopilot – The First Fully Interactive
Case Interview Coaching System
• Comprehensive prep in less
than a week
• Real case interview
simulations developed by
interview coaching veterans
• Professionally structured prep
providing candidates with all
required tools, frameworks and
industry knowledge
• A full inventory advanced
difficulty, operational and non-
conventional cases
• Video guidance and hundreds
of pages of high-quality
interactive prep content
Casecopilot.com
23. Additional 20% discount for the
participants of this webinar
Casecopilot.com
FAREWELL2020
Enroll for CaseCopilot with this promo-code* before 01/01/2021:
Reach out directly with questions or individual coaching requests:
vlad@casecopilot.com
* Sums up with Back to School discount. $100+ in total savings