2. Quantitative Qualitative
definition definition
Relating to, measuring, or Describing the quality of
measured by the quantity of something in
something. This can be used in size, appearance, value,
questionnaires and surveys etc. Such adjectives can
and is a very efficient way of be sub modified by
gathering useful information. words
Audience classifications
definition
Audience Classification means that people are broken up into
different segments so that they are one thing within audience
classification.
3. Who uses Quantitative research, how
can it be used and why?
Who Uses Quantitative Research
The type of person that will use Quantitative research is somebody who will do some
satisfaction studies or usage and preference studies. Other people who may use Quantitative
research are people who are doing attitude surveys, public opinion polling, market
segmentation, brand image and positioning studies or advertising and brand awareness studies.
These are the type of people that are going to use Quantitative research.
How It Can Be Used
Why It Is Used Quantitative research can be used
in questionnaires and surveys and
Quantitative research is used is to is a very efficient way of gathering
develop and employ mathematical useful information.
models to something that has
happened.
4. Who uses Qualitative research, how can it be used
and why would somebody use it?
Who uses qualitative research
The type of person who would use qualitative research is somebody who needs to find
out a percentage of something easily because this can be easily achieved with
qualitative research for example qualitative research is good to find out things like
statistics and other thing in that general area. The type of people who would use this
type of research are like focus groups and door to door enquirers because like I said
before it is a very easy way to keep stats.
How it can be used Why somebody would use it
It can be used to help It is great for; It develops an initial
people/businesses understand the understanding of a problem/issue, Looks for a
percentage of people who are wide range of ideas, Understanding different
interested in a certain thing and then perspectives, uncover underlying motives and
putting that data into statistics. factors, and provides information needed.
