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1. An Academic presentation by
Dr. Nancy Agnes, Head, Technical Operations, Tutors India
Group www.tutorsindia.com
Email: info@tutorsindia.com

2. Contd..
Introduction
Many researchers, particularly inexperienced researchers, have trouble comprehending
qualitative research, its approaches, sampling strategies, data collection techniques, data
analysis techniques, how to reach interview saturation points and other issues.
Many people try to overcome these obstacles and ultimately produce a qualitative study.
Sampling in qualitative research methodology is gaining importance as more researchers
want to understand human nature and behaviour.

3. Interviews are conducted with participants who can aid in the researcher's understanding of
the research phenomenon.
Those who know about the topic and can share their experience are often selected for a
qualitative study.
The researcher might watch situations or settings to gather more information and examine
documents, artefacts, photographs, or drawings.

4. Sampling strategy
Many sampling strategies for qualitative research exist and
may be confusing for a new researcher.
However, since the data gathered by qualitative research
cannot be quantified, reaching a saturation point is
considered a goal by the researchers.
So it's crucial to use the correct sampling technique to
include suitable subjects, respondents, or objects in the
qualitative study, leading to an appropriate sample size
Unlike quantitative research, the non-probability sampling
method is used in a qualitative study.
Contd..

6. Clarification of the research question: The researcher must ensure they clearly understand
their research question and the type of data they need to answer it.
Identification of the target population: The study population is determined, and the population
characteristics relevant to the research question are considered.
Consideration of the feasibility of different sampling strategies: The different sampling
strategies based on the research question, the study purpose and the characteristics of the
population are evaluated in this stage
The following steps may assist in the sampling strategy:
Contd..

7. Evaluation of the strengths and limitations of different sampling strategies: Based on
the quality and richness of the data that can be gathered, the representativeness of the
sample, and the possibility of bias, the advantages and disadvantages of each
sampling strategy are considered in qualitative research.
Selection of a sampling strategy that fits the research question: Based on the
factors mentioned above, a sampling strategy best suited for the research
question and the type of data that is collected is selected.
The researcher must remember that the sampling strategy should be selected to
maximize the data's quality and depth rather than achieve statistical
representativeness.

8. About Tutors India
Tutors India has been offering high-quality dissertation services since 2001.
It has a team of experts qualified in Masters and PhD degrees in various disciplines who can
assist the students at every stage of their dissertation, ensuring the work is plagiarism and
error-free, genuine and aligns with the university guidelines.

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