Grow Your Revenue and Boost Print  Profits with Marketing Automation                     MindFireInc and HP               ...
PresentersJoe Manos                  Dave Rosendahl          Gershon AlonExecutive Vice President   Co-founder            ...
Agenda•  Marketing Automation: The Opportunity for   Digital Printers•  Demo: Building Campaigns with MindFire   Studio•  ...
MARKETING AUTOMATION:THE OPPORTUNITY FOR DIGITALPRINTERS
Marketing automation –What and Why?
Marketing automation – What?•  Efficiency:   –  Streamline sales and marketing processes   –  Automate repetitive tasks•  ...
Key concepts•  Lead generation•  Lead nurturing                              Engaged   Customer•  Lead scoring    New lead
Score	  =	  0	              New lead: a name                                                      (Subscribed to your news...
Marketing automation – Why?Technology is finally doing tomarketing what it did to financialmarkets two decades ago: drivin...
There’s a huge customer demand forMarketing AutomationInternational Data Corporation predicts demand for marketing automat...
US Interactive marketing spend:>$76B. by 2017, from <$50B. in 2013
Chief marketing officers will outspendCIOs on technology by 2017.  Source: Gartner Report referenced in InformationWeek.com
The Role of Print•  Challenges:  –  Emerging new media: Web, Email, Social,     Mobile  –  With the right technology, it’s...
The role of Print ServiceProviders•  Marketers need help. Your help!•  If you are not there, they’ll find another   vendor...
Building marketing campaigns with MindFire StudioDEMO
First, let’s take a look at a real-worldexample of an automated multi-channelmarketing campaign
Email
Direct mail:
SMS and Tweet
SMS and Email Lead Alerts
Now let’s see what happens “under thehood”…
INTEGRATING PRINT INTOMARKETING WORKFLOWS WITHHP SMARTSTREAM
MindFire Studio and HPSmartStreamPrinting a direct mail piece is now aseasy as sending an email…
Print is an effective marketingchannel•  3.4% response rate for direct mail vs.   0.12% for e-mail•  However, ROI of print...
What MindFire and HP did?•  The components:  –  Creating templates with SmartStream     Designer  –  Automating the compos...
Email	  is	  sent	  directly	  to	  the	  recipients’	  inbox	  SMS	  is	  instantly	  delivered	  to	  recipients’	  mobi...
Email	  is	  sent	  directly	  to	  the	  recipients’	  inbox	                                       SMS	  is	  instantly	...
IN SUMMARY …
CRMMultiple Channels               Print Production  Campaign Workflow             W2P Storefrontand Reporting Dashboard
HOW TO GET STARTED
Next steps1.  Create a free account at:               http://MindFireStudio.com2.  Meet w/the MindFireInc team at booth #5...
Q&A
Thank you!Joe Manos                  Dave Rosendahl          Gershon AlonExecutive Vice President   Co-founder            ...
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with Marketing Automation
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with Marketing Automation
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with Marketing Automation
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with Marketing Automation
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with Marketing Automation
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with Marketing Automation
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with Marketing Automation
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with Marketing Automation
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with Marketing Automation
MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with Marketing Automation
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MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with Marketing Automation

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At Dscoop8, MindFireInc co-hosted a presentation with HP on Thursday, February 21, 2013 at 1:15 pm – 2:15 pm. Review this presentation and you will:
• Learn about the unique opportunities marketing automation presents to digital printers
• See how to incorporate personalized direct mail within multi-channel marketing campaigns
• Learn to deliver more value to clients and generate more profit-per-project on your HP Indigo Digital Press
• Understand how the integration increases productivity and reduces turn-around time by automating the process of VDP composition and submission

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MindFireInc and HP at Dscoop8: Grow Your Revenue and Boost Print Profits with Marketing Automation

  1. 1. Grow Your Revenue and Boost Print Profits with Marketing Automation MindFireInc and HP Thursday, February 21 1:15 to 2:15pm
  2. 2. PresentersJoe Manos Dave Rosendahl Gershon AlonExecutive Vice President Co-founder Manager, Workflow SolutionsMindFireInc MindFireInc HP Indigojmanos@mindfireinc.com daver@mindfireinc.com gershon.alon@hp.com@jemanos @daverosendahl @gershonalon
  3. 3. Agenda•  Marketing Automation: The Opportunity for Digital Printers•  Demo: Building Campaigns with MindFire Studio•  Integrating Print into Marketing Workflows with HP SmartStream•  How to Get Started•  Q & A
  4. 4. MARKETING AUTOMATION:THE OPPORTUNITY FOR DIGITALPRINTERS
  5. 5. Marketing automation –What and Why?
  6. 6. Marketing automation – What?•  Efficiency: –  Streamline sales and marketing processes –  Automate repetitive tasks•  Effectiveness: –  Seamlessly integrate multiple channels –  Trigger real-time follow ups –  Gain actionable insights Generate quality leads and close more deals–faster with marketing automation
  7. 7. Key concepts•  Lead generation•  Lead nurturing Engaged Customer•  Lead scoring New lead
  8. 8. Score  =  0   New lead: a name (Subscribed to your newsletter) +7 days Responded to your Score  =  10   +10   direct mail +3 days Visited your site Score  =  15   +5   (pricing page +10)Sales check-in call +10 days Clicked your email Score  =  22   +7   (downloaded a Case study) +5 days Attended your Score  =  37   +15   Webinar/demoAutomated notificationto sales team …
  9. 9. Marketing automation – Why?Technology is finally doing tomarketing what it did to financialmarkets two decades ago: drivingit toward automation and real-timeanalysisThe future of marketing is going tobe “much less art and much morescience.”-- David Meerman Scott Marketing strategist and author of The New Rules of Marketing & PR
  10. 10. There’s a huge customer demand forMarketing AutomationInternational Data Corporation predicts demand for marketing automation will grow from $3.2 billion in 2010 to $4.8 billion in 2015 ~30,000 $500 mil. # of the U.S. businesses Investment in marketing which have invested in automation software in marketing automation one year in the U.S. software last year.
  11. 11. US Interactive marketing spend:>$76B. by 2017, from <$50B. in 2013
  12. 12. Chief marketing officers will outspendCIOs on technology by 2017. Source: Gartner Report referenced in InformationWeek.com
  13. 13. The Role of Print•  Challenges: –  Emerging new media: Web, Email, Social, Mobile –  With the right technology, it’s easier to send an email than a direct mail•  Opportunity: –  With marketing automation, printing and sending direct mail can be as easy as email –  Direct mail can be used for lead nurturing in addition to lead generation
  14. 14. The role of Print ServiceProviders•  Marketers need help. Your help!•  If you are not there, they’ll find another vendor.•  It’s a natural extension of your business: The value you bring is beyond just technology: –  Experience –  Strategy –  Implementation –  Management
  15. 15. Building marketing campaigns with MindFire StudioDEMO
  16. 16. First, let’s take a look at a real-worldexample of an automated multi-channelmarketing campaign
  17. 17. Email
  18. 18. Direct mail:
  19. 19. SMS and Tweet
  20. 20. SMS and Email Lead Alerts
  21. 21. Now let’s see what happens “under thehood”…
  22. 22. INTEGRATING PRINT INTOMARKETING WORKFLOWS WITHHP SMARTSTREAM
  23. 23. MindFire Studio and HPSmartStreamPrinting a direct mail piece is now aseasy as sending an email…
  24. 24. Print is an effective marketingchannel•  3.4% response rate for direct mail vs. 0.12% for e-mail•  However, ROI of print is lower: $28.5/1 for e-mail vs. $7/1 for print•  Conclusions: –  Right usage and channel mix –  Need to automate the process
  25. 25. What MindFire and HP did?•  The components: –  Creating templates with SmartStream Designer –  Automating the composition with SmartStream Composer –  Automating the submission to production•  The result: E2E solution, higher profitability, higher opportunity for business growth
  26. 26. Email  is  sent  directly  to  the  recipients’  inbox  SMS  is  instantly  delivered  to  recipients’  mobiles   TwiBer  messages  are  published  immediately   For  Direct  mail,  the  output  is  just  a  CSV  file  containing   the  recipients’  records  and  a  zip  file  for  QR  code  images.     Artwork  files  needs  to  be  created  and  sent  separately.      
  27. 27. Email  is  sent  directly  to  the  recipients’  inbox   SMS  is  instantly  delivered  to  recipients’  mobiles   TwiBer  messages  are  published  immediately   HP  SmartStream   Composer   HP  SmartStream   Produc.on  Center   +  Produc.on  Pro   With  the  new  integraTon,  sending  a  direct   mail  piece  is  as  easy  as  sending  an  email!  
  28. 28. IN SUMMARY …
  29. 29. CRMMultiple Channels Print Production Campaign Workflow W2P Storefrontand Reporting Dashboard
  30. 30. HOW TO GET STARTED
  31. 31. Next steps1.  Create a free account at: http://MindFireStudio.com2.  Meet w/the MindFireInc team at booth #501 to see a 1:1 demo (ask about our show special)3.  Join daily presentations of the new integration with HP SmartStream at booth #4514.  Attend our Saturday presentation and see how one of your peers is growing his business with Marketing Automation
  32. 32. Q&A
  33. 33. Thank you!Joe Manos Dave Rosendahl Gershon AlonExecutive Vice President Co-founder Manager, Workflow SolutionsMindFireInc MindFireInc HP Indigojmanos@mindfireinc.com daver@mindfireinc.com gershon.alon@hp.com@jemanos @daverosendahl @gershonalon

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