CRM Trends

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ThinkCap Advisors LLP

Key CRM trends to keep an eye on 2022.

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CRM TRENDS

CRM Trends

CRM Trends

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CSR strategy is a comprehensive plan made by companies to design, execute, and analyze their corporate social responsibility initiatives. It includes specific focus areas, program design, promotion and communication approaches and evaluation procedures. Monitoring and evaluation are a critical area mandated by the law. A CSR consulting firm assesses execution of projects on ground via review of project-related documents submitted by implementing partners and field visits. It also highlights gaps between planned and actual outcomes and provides recommendations on suitable way forward based on its findings.

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Impact and Benefits of CSR on Indian Corporates India proudly stands on the Global platform to have mandated Corporate Social Responsibility, following an amendment to the Companies Act in 2014. The implementation and execution of a well-thought-out CSR project can benefit companies not only in terms of compliance but also in developing their most intangible asset: their brand value and reputation. Other benefits include: • Improved employee connect and engagement • Improved customer loyalty • Credible international image • Greater societal impact

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Businesses that think beyond today's boundaries and find new sources of value are the ones that will succeed in the future. As the purchase process becomes more customer-driven, companies need to adapt to this change by: Creating more unified and consistent experiences Create loyalty and generate repeat purchases Implement technology to power customer interactions and most importantly Reach the right customers

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