India's 2014 Companies Act mandates corporate social responsibility (CSR), providing companies with benefits such as enhanced brand reputation, employee engagement, and customer loyalty. Successful CSR projects must align with a company's mission and thematic areas, focusing on long-term community involvement. To maximize societal impact and compliance, companies should implement well-planned and locally engaged initiatives.

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CSR TRENDS
Impact and Benefits of CSR on Indian Corporates
India proudly stands on the Global platform to have mandated Corporate Social Responsibility, following an amendment to the
Companies Act in 2014.
The implementation and execution of a well-thought-out CSR project can benefit companies not only in terms of compliance but
also in developing their most intangible asset: their brand value and reputation. Other benefits include:
• Improved employee connect and engagement
• Improved customer loyalty
• Credible international image
• Greater societal impact
However, to ensure that the CSR project adopted is a success, the company should tie the project with its overall mission and
vision. The thematic areas selected (such as Education, healthcare, WASH, etc.) should connect and align with its overall social
objective. Also, CSR initiatives should have a long-term implementation vision, with local communities involved. Only then a
project can be successful.