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Power Hour 7: Easy SEO - Rank higher in Google

Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google (and other search engines)

This is a 3 part series to give you the skills to rank higher on google. Email theo@theoruby.com if you have any questions.

This series will feature WordPress websites but the same techniques can be applied to WIX, Squarespace and other builders but with limited success.

TOP TIP: Focus on the user experience!!

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Power Hour 7: Easy SEO - Rank higher in Google

  1. 1. POWER HOUR 7: EASY SEO RANK HIGHER ON GOOGLE www.theoruby.com
  2. 2. www.theoruby.com INTRODUCTION Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google (and other search engines) This is a 3 part series to give you the skills to rank higher on google. Email theo@theoruby.com if you have any questions. This series will feature WordPress websites but the same techniques can be applied to WIX, Squarespace and other builders but with limited success. TOP TIP: Focus on the user experience!!
  3. 3. CONTENTS BASIC ON-PAGE SEO Title, Meta, H1 tags IMAGE OPTIMISATION Alt text, File name, Compression, PAGE SPEED� Page speed insights, Basic Optimisation, Troubleshooting LINKS Internal & External Links (Backlinks will come in Part 2) www.theoruby.com
  4. 4. HOW YOU APPEAR ON SEARCH www.theoruby.com
  5. 5. WORDPRESS SEO PLUGINS WP plugins make basic SEO fast, simple and effective! If you are starting out I would reccomend Yoast SEO Intermediate users should try Rank Math www.theoruby.com
  6. 6. TITLE www.theoruby.com
  7. 7. DESCRIPTION www.theoruby.com
  8. 8. MOBILE www.theoruby.com
  9. 9. SOCIAL www.theoruby.com
  10. 10. H1 www.theoruby.com
  11. 11. IMAGE SIZE Optimising your image size is crucial Improves page speed Only make the image as large as it will be shown on the screen Compress DSLR, HQ images using bulkresizeimages.com 1200px main image / 600px logo small if unsure DSLR images 4mb, for web 50kb (80x smaller) www.theoruby.com
  12. 12. IMAGE FILE NAME www.theoruby.com The file name impacts SEO and helps for your images to be ranked on Google
  13. 13. IMAGE ALT TEXT www.theoruby.com Alt text - Alternative for when the image does not show Allows google to "see" the image
  14. 14. PAGE SPEED www.theoruby.com Page speed is how fast your website loads for the average user Mobile is much slower than desktop usually Google prioritises faster sites 2s on desktop is a good benchmark Page speed can highlight issues with your site
  15. 15. PAGE SPEED www.theoruby.com Google Page Speed Insights
  16. 16. PAGE SPEED www.theoruby.com GT Metrix
  17. 17. INTERNAL LINKS www.theoruby.com Internal links - Cross linking pages within your website Examples Home - Contact Home - About Services - Contact Blogs - Once you start creating blogs you should link between articles and to relevant pages on your website
  18. 18. INTERNAL LINKS www.theoruby.com
  19. 19. EXTERNAL LINKS External Links - Linking to trusted websites Examples Training material - Hubspot Academy News Sources - BBC / Guardian Partner Websites - Jeannie Shapiro References - SIgnpost your user to relevant articles Always use the open in new window option to keep users on your site! www.theoruby.com
  20. 20. EXTERNAL LINKS www.theoruby.com
  21. 21. THANK YOU Please get in touch if you have any questions theo@theoruby.com 07709 852 364 Part 2: Backlinks & Keywords� Friday 5th June 2020 Subscribe to recieve free marketing guides www.theoruby.com

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