Power Hour 7: Easy SEO - Rank higher in Google

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Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google (and other search engines) This is a 3 part series to give you the skills to rank higher on google. Email theo@theoruby.com if you have any questions. This series will feature WordPress websites but the same techniques can be applied to WIX, Squarespace and other builders but with limited success. TOP TIP: Focus on the user experience!!

Business

POWER HOUR 7: EASY SEO
RANK HIGHER ON GOOGLE
www.theoruby.com

www.theoruby.com
INTRODUCTION
Search Engine Optimisation (SEO) is a cornerstone of digital marketing
allowing you to be found organically on Google (and other search engines)
This is a 3 part series to give you the skills to rank higher on google. Email
theo@theoruby.com if you have any questions.
This series will feature WordPress websites but the same techniques can
be applied to WIX, Squarespace and other builders but with limited success.
TOP TIP: Focus on the user experience!!

CONTENTS
BASIC ON-PAGE SEO
Title, Meta, H1 tags
IMAGE OPTIMISATION
Alt text, File name, Compression,
PAGE SPEED
Page speed insights, Basic Optimisation, Troubleshooting
LINKS
Internal & External Links (Backlinks will come in Part 2)
www.theoruby.com

HOW YOU APPEAR ON SEARCH
www.theoruby.com

WORDPRESS SEO PLUGINS
WP plugins make basic SEO fast, simple and effective!
If you are starting out I would reccomend Yoast SEO
Intermediate users should try Rank Math
www.theoruby.com

IMAGE FILE NAME
www.theoruby.com
The file name impacts SEO and helps for your images
to be ranked on Google

IMAGE ALT TEXT
www.theoruby.com
Alt text - Alternative for when the image does not show
Allows google to "see" the image

PAGE SPEED
www.theoruby.com
Page speed is how fast your website loads for the
average user
Mobile is much slower than desktop usually
Google prioritises faster sites
2s on desktop is a good benchmark
Page speed can highlight issues with your site

PAGE SPEED
www.theoruby.com
Google Page Speed Insights

INTERNAL LINKS
www.theoruby.com
Internal links - Cross linking pages within your website
Examples
Home - Contact
Home - About
Services - Contact
Blogs - Once you start creating blogs you should link
between articles and to relevant pages on your website

EXTERNAL LINKS
External Links - Linking to trusted websites
Examples
Training material - Hubspot Academy
News Sources - BBC / Guardian
Partner Websites - Jeannie Shapiro
References - SIgnpost your user to relevant
articles
Always use the open in new window option to
keep users on your site!
www.theoruby.com

THANK YOU
Please get in touch if you have any questions
theo@theoruby.com
07709 852 364
Part 2: Backlinks & Keywords
Friday 5th June 2020
Subscribe to recieve free marketing guides
www.theoruby.com

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Power Hour 7: Easy SEO - Rank higher in Google

1. POWER HOUR 7: EASY SEO RANK HIGHER ON GOOGLE www.theoruby.com

2. www.theoruby.com INTRODUCTION Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google (and other search engines) This is a 3 part series to give you the skills to rank higher on google. Email theo@theoruby.com if you have any questions. This series will feature WordPress websites but the same techniques can be applied to WIX, Squarespace and other builders but with limited success. TOP TIP: Focus on the user experience!!

3. CONTENTS BASIC ON-PAGE SEO Title, Meta, H1 tags IMAGE OPTIMISATION Alt text, File name, Compression, PAGE SPEED Page speed insights, Basic Optimisation, Troubleshooting LINKS Internal & External Links (Backlinks will come in Part 2) www.theoruby.com

4. HOW YOU APPEAR ON SEARCH www.theoruby.com

5. WORDPRESS SEO PLUGINS WP plugins make basic SEO fast, simple and effective! If you are starting out I would reccomend Yoast SEO Intermediate users should try Rank Math www.theoruby.com

6. TITLE www.theoruby.com

7. DESCRIPTION www.theoruby.com

8. MOBILE www.theoruby.com

9. SOCIAL www.theoruby.com

10. H1 www.theoruby.com

11. IMAGE SIZE Optimising your image size is crucial Improves page speed Only make the image as large as it will be shown on the screen Compress DSLR, HQ images using bulkresizeimages.com 1200px main image / 600px logo small if unsure DSLR images 4mb, for web 50kb (80x smaller) www.theoruby.com

12. IMAGE FILE NAME www.theoruby.com The file name impacts SEO and helps for your images to be ranked on Google

13. IMAGE ALT TEXT www.theoruby.com Alt text - Alternative for when the image does not show Allows google to "see" the image

14. PAGE SPEED www.theoruby.com Page speed is how fast your website loads for the average user Mobile is much slower than desktop usually Google prioritises faster sites 2s on desktop is a good benchmark Page speed can highlight issues with your site

15. PAGE SPEED www.theoruby.com Google Page Speed Insights

16. PAGE SPEED www.theoruby.com GT Metrix

17. INTERNAL LINKS www.theoruby.com Internal links - Cross linking pages within your website Examples Home - Contact Home - About Services - Contact Blogs - Once you start creating blogs you should link between articles and to relevant pages on your website

18. INTERNAL LINKS www.theoruby.com

19. EXTERNAL LINKS External Links - Linking to trusted websites Examples Training material - Hubspot Academy News Sources - BBC / Guardian Partner Websites - Jeannie Shapiro References - SIgnpost your user to relevant articles Always use the open in new window option to keep users on your site! www.theoruby.com

20. EXTERNAL LINKS www.theoruby.com

21. THANK YOU Please get in touch if you have any questions theo@theoruby.com 07709 852 364 Part 2: Backlinks & Keywords Friday 5th June 2020 Subscribe to recieve free marketing guides www.theoruby.com

Power Hour 7: Easy SEO - Rank higher in Google

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Power Hour 7: Easy SEO - Rank higher in Google