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1. Analysis of data collected
Liam Woodgate.
Section B

2. Which audience groups are the most
lucrative?
The most lucrative audience groups are the 15-24 year olds
because they had the highest amount of cinema admissions
when compared to other age groups. Most films that had
succeeded in the box office were 15 or 18 rated which fits
with the age groups of this audience. Despite this, children
from 7-14 were popular too, films like Frozen and
Despicable Me 2 did extremely well in the box office which
means that mainly young people are the most lucrative.
However the under sevens are not represented and they
have a much bigger market, I know that kids films are
incredibly popular and do very well, however they are not
represented so I cannot say how lucrative they are.

3. What strategies should be used to
promote films?
More marketing aimed at new technology and streaming
sites to increase their popularity. Cinema trailers and T.V
trailers are still big but marketers need to come up with
new ways to market their products with the onset of
streaming sites that are killing the DVD market. Eventually
the DVD market will be very small with only used DVD’s
being sold. If you look at the transition from VHS to DVD
you can see that the marketers were able to make them
seem different and one was more advanced. I think that
new strategies are a necessity, eventually the market will be
saturated with streaming sites so marketers will need to
“up their game” if they want to compete with them.

4. The importance of technology now
and in the future?
Right now there has been a definite drop in cinema fares
which means that technology is playing a larger role now.
Sometimes going to the cinema is an inconvenience so it is
easier to buy the film on DVD when its cheaper or stream it
through Netflix or other streaming sites. I think that
Streaming Sites will dominate the film market in the near
future; cinema admissions will be at their lowest and DVD
sales will fall as well, people will buy digital copies online
and watch on Netflix or Amazon Instant Video only. I think
that production companies will start setting up their own
streaming sites to watch films that they have made, funded
or published.