2. UK Government are funding a campaign to improve Fire Awareness using the slogan
“Fire Kills”. The aim is :
To effectively communicate the six key learning objectives of the Fire Kills initiative:
•Plan your escape route
• Have a Plan B!
• Keep objects out the way of doors
• Close internal doors
• Get out, stay out!
• Keep keys to hand
3. For our research we watched past by the Fire kills campaign
Christmas tree fire
http://www.youtube.com/watch?v=hMtjGfr0tYs&feature=channel_video_title
Advert
http://www.youtube.com/firekillscampaign#p/u/5/asF8GUDGuAY
Ash effect
http://www.youtube.com/watch?v=vIkdXtK8osU&feature=channel_video_title
Had an idea about shock value in adverts – people ‘spontaneously combusting’
Cancer video
http://www.youtube.com/watch?v=JuDwEmUeuDg
Reminded us that hard hitting messages can be more effective than other types of
message
4. posters Allusions of death
fonts
Website design
Humorous? Shocking?
Photoshop
Dreamweaver Pets/Children
animated banner
Resources Tone
Depressing?
Flash
Serious?
Internet Game Final cut pro/After
effects
Advert Internet Facebook iPod App
Students
The elderly YouTube/TV
advert
Medium
TV advert
Target Audience
Flash game
Families Children/teens Poster
Facebook survey
School
5. • We are going to use two different campaign strategies to target primary school
children and Facebook users.
• We will also post it onto the Fire Kills website.
6. Game plan Start
User ‘Dies’ 1. Keep objects User ‘Dies’
2. Plan your
out the way of
Fact 1. doors.
escape route Fact 2.
4. Always 3. Close User ‘Dies’
User ‘Dies’
have keys to internal
Fact 4. Fact 3.
hand doors
User ‘Dies’ 5. Have a 6. Get User ‘Dies’
Fact 5. Plan B out, Stay out Fact 6.
Key:
End Right
Wrong
7. Start:
• Black Screen
• Fire Alarm goes off
• Light is flicked on
1.Keep objects out the way of doors:
• Boxes in front of the door
• Use mouse to move the boxes out of the way. If you don’t move the boxes out the way, you die.
• If you die, Fact 1 appears
2. Plan your escape route.
• Press on the map on the back of the door before leaving.
• If you don’t press it you die.
• If you die, Fact 2 appears.
3. Close internal doors behind you.
• Once out the door, shut it behind you by clicking on it.
• If you don’t shut it, you die.
• If you die, Fact 3 appears.
4. Always have keys to hand.
• While you walk through the house, ‘Grab Keys’ pops up on the screen.
• Find the keys and pick them up, if not you die.
• If you die, Fact 4 appears.
8. 5. Have a Plan B:
• There’s a fire at the front door when you get there.
• A map pops up, draw your route out, if not you die.
• If you die; Fact 5.
6. Get out, Stay you:
• You make it outside, but you left your phone inside.
• Trick question: do you go inside to get the phone to ring the fire brigade or stay out?
• If you go back in you die.
• If you die; Fact 6.
End:
• A progress bar shows you how well you did.
• Option to post onto Facebook.
Some example of facts:
• Most victims of fires die from smoke or toxic gases and not from
burns (Hall 2001).
• On average in the United States in 2010, someone died in a fire
every 169 minutes, and someone was injured every 30 minutes
(Karter 2011).
• In 2010, fire departments responded to 384,000 home fires in the
United States, which claimed the lives of 2,640 people (not
including fire-fighters) and injured another 13,350, not including
fire-fighters (Karter 2011).
9. Adobe Photoshop Adobe Dreamweaver
Adobe After Effects
Adobe Flash Final Cut Pro
27. You died at stage: 4
Time penalty: 20 seconds
2 Lives Left.
FACT:
Most victims of fires die from smoke or toxic
gases and not from
burns (Hall 2001).
