2. • The packet-milk that we get in the morning is
NOT cow milk.
• It is mixed with Buffalo milk and milk powder
to increase thickness.
3. • The packet-milk that we get in the morning is
a mixture of milk got from many small farms.
• This makes it difficult to maintain quality.
4. • In most of the small farms milking is done by
hand and is open to the environment.
• Typical cow shed elements like flies, cow dung
and urine, feed etc., could get in the milk.
5.
6. • Normally after milking the milk stays in a can
or drum for prolonged time.
• The bacteria count in the milk increases
dramatically within an hour if the milk if not
immediately stored at 4°C.
7. • According to many Government and lab
reports, more than 70% of the milk that we
get in India is adulterated!
• Some small farmers use unthinkable items like
urea, detergent, starch, paint etc.,
8. • Water that cattle drink is very important. If
the water has substances like heavy metals,
pesticide etc., the same will be present in the
milk.
• So is the feed. Whatever toxins are there in
the feed gets to the milk.
9. • Giving cows and buffalos hormones and
steroids to increase the production is a
common practice.
• All that comes into the milk!
10. • Hormones cause severe health issues in
pregnant mothers and in young girls by
advancing puberty.
• According to the researchers, the levels of
hormones could effect sexual maturation in
children. In addition adults could experience
increased risk for hormone sensitive cancers
including breast and prostate cancer.
11. • When cattle gets unwell they are usually given
antibiotics which finds its way into the milk.
• Nearly 99% of the milk that we get has it.
• This has a serious consequence – it makes us
get RESISTANT to certain antibiotics! So the
usual medicines don’t work for us effectively.
12. • A study shows that antibiotics in milk is
enough to make people resistant to antibiotic.
In US alone 2 million people develop antibiotic
resistance resulting in 23000 deaths every
year!
• However no such study is done in India. We
are a poor 3rd world country right? And have
millions of lives to spare…
14. Choose your milk right.
In this age of easy information
there will be no excuses for
slow-poisoning
your family.
15. There is an urgent need to educate the public
and improve industry standards.
India being the largest producer of milk in the
world taking up this responsibility, we believe is
The Right Move.
19. What is Organic Milk?
When everything that a cow consumes
is 100% ORGANIC
the milk is considered as ORGANIC
and will have no traces of
Antibiotics, Hormones, or Steroids.
20. 1. No Pesticides
2. No Fungicides
3. No Urea
4. No heavy metals
5. No Toxins
6. No Hormones
7. No Steroids
8. No Antibiotics
9. No Dioxins
10. No Aflatoxin
11. No Arsenic
12. No Synthetic Vitamins
13. No Chemicals at all
21. Added benefits of Organic Milk
• Wholesome
• 60% more of Omega 3
• High in Calcium
• High in Vitamin E
• 25 %Less of Omega 6
23. Cow milk is beneficial for healthy bones, dental
health, obesity reduction in children, protection
from thyroid and protection of the heart.
24. • Cow milk is lighter and easier to digest.
• Cow milk is extremely rich in iodine. It has good
amount of minerals like calcium, phosphorus,
protein and tryptophan.
• Cow milk also has a small amount of potassium
within it.
• Cow milk has vitamins like D, B12 and B2 in good
amount.
• Vitamins K and A are also present in small amounts.
26. • 100% organic farm
• 40 Acres Dairy farm in Thanjavur next to river
Cauvery
• 100% organic grass farm extending to 500 acres
• All HF cows
• Free ranging (grazing)
• State of art milking parlour
27. Our value proposition is very clear.
100% Cow milk is better.
100% Organic is better.
Milk from Free-ranging cows is better.
Milk untouched by hands is better.
Milk unexposed to environment is better.
The Right Moo Organic Milk is better.
28. QUALITY is an OBSESSION at our Farm.
We do tests that are not even prescribed
because we are setting standards.
Here are a few of the many QCs we do…
29. Our QC on WATER
• Heavy metal- Lead, Mercury, Cadmium, Chronium, Arcenic,
Copper, Tin, Zinc
• Pesticides test
• Water test as per standard data
30. QC – FEED
• Grass
– Pesticides
– Urea
– Feed concentrate
• Pesticides
– Urea
– Mycotoxin -- Fungus- B1,B2,G1,G2,- Mycotoxins
• Medicine
• Homeopathy / Herbal Medicines
– Heavy Metal Test
33. • We have adopted full organic
farming practices as per international
standards.
• NPOP (National Programme for Organic
Production) – APEDA Organic Certification
applied for farms.
• Certification expected by June 2016
• We continuously test our feed and milk for
organic conformity.
34. • Milk
• Skimmed milk
• Flavoured milk -with organic
sugar and flavours
• Curd and Slim curd
• Ghee
• Cold Coffee
• Paneer and Slim Paneer
• Butter
• 70% low cholesterol Ghee
• Ice cream
PRODUCT RANGE THAT IS PLANNED
35. People behind
The Right Moo
Mr. Utkarsh Dalmia
BBA from Indiana University, USA
MBA from Kingston University,
UK
Mr. Sparsh Dalmia
BSc from
University of Manchester,
UK
36. Come, Make the right Move in being a part of this
Success Story
38. 100% Cow milk is better.
100% Organic is better.
Milk from Free-ranging cows is better.
Milk untouched by hands is better.
Milk unexposed to environment is better.
The Right Moo is better.
