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National Real Estate Market
FEBRUARY 2019
Scott Rodgers, REALTOR® www.ThePeak.com
“The spring homebuying season
is almost upon us, and if rates stay
lower, inventory continues to grow,
and the job market maintains its
strength, we do expect to see a
solid spring market.”
Mike Fratantoni
Chief Economist at MBA
HOUSING SUPPLY
Year-Over-Year
-9.5%
-8.1%
-7.2%
-6.3% -6.1%
0.5%
0.0%
2.7%
1.1%
2.8%
4.2%
6.2%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
NAR 1/2019
Last 12 Months
Jun Jul Aug Sep Oct Nov Dec
4.03
4.33
4.44
4.46
4.58 4.57
4.52
4.55
4.62
4.83
4.86
4.63
4.46
Jan 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2019
Freddie Mac 1/2019
2018 Mortgage Rates
Freddie Mac 30-Year Fixed Rate
“The housing market is obviously very
sensitive to mortgage rates. Softer sales
in December reflected consumer search
processes and contract signing activity in
previous months when mortgage rates were
higher than today. Now, with mortgage
rates lower, some revival in home sales is
expected going into spring.”
Lawrence Yun
Chief Economist at NAR
“There are strong reasons to believe that the
housing market is more responsive to changes in
interest rates than in the past – accelerating when
rates drop and slowing when rates rise. Mortgage
rates hit seven-year highs in November but then
fell back in December. If they remain low during
the early months of 2019, the housing market
could see a modest reacceleration.”
Aaron Terrazas
Zillow Senior Economist
“Total home sales are expected to slowly
regain momentum, increasing to 6.09
million in 2019 and to 6.14 million in
2020. For 2019, we expect home sales
growth to be mostly driven by existing
home sales, while new home sales are
expected to remain almost flat.”
Freddie Mac
“We believe that the best home price
growth is likely in the rearview mirror
and the market is likely to skew toward
transaction growth, which should
ultimately provide a more stable
foundation for affordability and the
housing market.”
Ivy Zelman
The Z Report
Source 2019 2020
Home Price Expectation Survey +3.8 +2.5
Zelman & Associates +3.5 +3.3
Mortgage Bankers Association +4.5 +3
Freddie Mac +4.1 +2.7
National Association of Realtors +2.2 +3.2
Fannie Mae +4.2 +2.8
Projected Home Price % Appreciation Going Forward
Housing & Mortgage Market Review
The Probability of Home Prices
being Lower in 2 Years
“The biggest challenge
is really the availability
of supply.”
Mark Fleming
First American Chief Economist
Q: When do most listings
come on the market?
A: The 2nd Quarter of each Year
1,720,000
1,700,000 1,690,000
1,660,000
1,630,000
1,530,000
1,360,000
June July August September October November December
NAR
Number of Single Family Listings
3.4 3.4
3.5
3.9
4.2
4.3 4.3 4.3 4.3
4.2
3.9
3.7
January February March April May June July August September October November December
NAR
Inventory Levels
Months Supply
“Approximately one-third (32%) of
Americans plan to purchase a home in
the next five years. Millennials are most
likely to have such a purchase in their
five-year plan (49%), versus 35% of
Generation X and 17% of baby
boomers.”
NerdWallet
52%
49%
46%
43%
32%
20%
Rising Rental Costs Feeling like I’m
throwing my money
away
Not building equity Not feeling like it’s
truly home
Feeling like I’m paying
my landlord’s
mortgage
Not being allowed to
have pets
What Do You Dislike About
Renting?
Convergys Analytics Insights Report
of renters believe you need a
20% down payment
to buy a home
Convergys Analytics Insights Report
of renters believe you need a
780-800 credit score
to be considered for a mortgage
Convergys Analytics Insights Report
0.09% 0.9%
9.1%
18.7%
24.2%
34.0%
13.0%
500-549 550-599 600-649 650-699 700-749 750-799 800+
FICO® Score
Distribution
53.0% All Closed Loans as per Ellie Mae
47% 47%
36%
34%
26%
Mature/Responsible Like an Adult Independent Established Empowered
How Does Buying A Home
Make You Feel?
Convergys Analytics Insights Report
“From our perspective, additional
inventory is a good thing... However,
homebuyers dislike uncertainty more
than most things, and the transition
period from inventory being too tight to
inventory rising has indeed added
uncertainty to the market.”
Ivy Zelman
The Z Report
“My best guess is the housing market really
comes into a soft landing… It depends on
whether buyers & sellers start to panic as the
market continues to slow, especially given how
fresh the memories of the 2008 crash are.
Markets often follow animal spirits or
psychology. Sometimes a soft
landing is perceived as a crash.”
Ralph McLaughlin
CoreLogic’s Deputy Chief Economist
“The content you push out serves as an
example of your expertise - something
proving that you know your stuff.
Unless you’re consistently sharing your
unique knowledge with potential clients
in the form of blogs, real estate videos or
other content types, you’ll never
establish yourself as an authority.”
Tonya Eberhart & Michael Carr
Co-Founders of BrandFace
“Content Matters!
Context Matters!
Keeping Current
Matters!”
Steve Harney
Founder of KCM
“I truly believe that the silly, stupid,
non contextual, conversational
content agents send clients, whittle
down their value over time. Doing
what Steve suggests however, will
build and maintain value. Tenfold.
The right content matters! ”
Marc Davison
Co-Founder of 1000watt
Resources
Slide Slide Title Link
3 Mike Fratantoni Quote https://www.cnn.com/2019/01/17/investing/housing-market-mortgage-rates-homebuilders/index.html
4, 14-15 Housing Supply https://www.nar.realtor/topics/existing-home-sales
5 Mortgage Rates by Month http://www.freddiemac.com/pmms
6 Lawrence Yun Quote https://www.nar.realtor/newsroom/existing-home-sales-see-64-percent-drop-in-december
7 Aaron Terrazas Quote http://zillow.mediaroom.com/2019-01-10-Interest-Rates-More-Severely-Impacting-Home-Values-but-Not-First-Time-Buyers-According-to-Experts
8 Freddie Mac Quote http://www.freddiemac.com/research/pdf/January_Forecast_Press_Release.pdf
9, 22 Ivy Zelman Quote
https://www.zelmanassociates.com/member-portal/z-report-member-site/no-government-data-no-problem-our-updated-
take-o (subscription required)
10 Projected Home Price Growth
www.freddiemac.com, www.fanniemae.com, www.nar.realtor/, www.pulsenomics.com, www.mba.org,
www.zelmanassociates.com (subscription required)
11 Probability of Prices Going Down https://mi.archcapgroup.com/hammr
12 Mark Fleming Quote https://blog.firstam.com/economics/interview-on-cnbc-discussing-the-2019-housing-market-outlook
16 Nerd Wallet Quote https://www.nerdwallet.com/blog/2018-home-buyer-report/
17-19, 21 Convergys Analytics Report https://info.bankofamerica.com/homebuyers-report/
20 FICO Scores http://www.elliemae.com/resources/origination-insight-reports
23 Ralph McLaughlin Quote www.wsj.com (subscription required)
24-26 Quotes re: KCM
https://www.inman.com/2019/01/25/the-7-deadly-sins-of-real-estate-brand-building/
https://mobile.twitter.com/1000wattmarc/status/1088489500324519936
KEEPINGCURRENTMATTERS.COM
Resources
Slide Slide Title Link
31, 52, 62
Average Days on Market,
Buyer & Seller Traffic Maps
https://www.nar.realtor/reports/realtors-confidence-index
32-33, 42, 44-
45, 53-58
Existing Home Sales Report http://nar.realtor/
34-35, 39 Freddie Mac Home Sales
http://www.census.gov/construction/nrs/pdf/newressales.pdf
http://nar.realtor/
36-38, 59-60 New Home Sales, Inventory http://www.census.gov/construction/nrs/pdf/newressales.pdf
40-41 Pending Home Sales Report http://nar.realtor/
46-48 Case Shiller Price Index http://us.spindices.com/indices/real-estate/sp-case-shiller-20-city-composite-home-price-index
49 Forecasted Change in Price http://www.corelogic.com/about-us/researchtrends/corelogic-home-price-insights.aspx
50 Appraisal Challenge
https://www.quickenloans.com/press-room/2019/01/08/quicken-loans-study-less-than-half-a-percent-difference-between-owner-and-appraiser-
opinions-of-home-values/
63-65 Foot Traffic http://nar.realtor/
67-68, 70-71 Freddie Mac Rates http://www.freddiemac.com/pmms
69 Mortgage Rate Projections
http://www.freddiemac.com/research/forecast/20190129_economic_growth.html
http://www.fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_012219.pdf
https://www.mba.org/Documents/Research/Mortgage%20Finance%20Forecast%20Jan%202019.pdf
https://www.nar.realtor/sites/default/files/documents/forecast-01-2019-us-economic-outlook-12-28-2018.pdf
73-74 Mortgage Credit Availability https://www.mba.org/news-research-and-resources/research-and-economics/single-family-research/mortgage-credit-availability-index
75-79 Ellie Mae Report https://assets.contentstack.io/v3/assets/blt47a327ac368e22cd/blta8f5841071fa3534/5c475ee5a007329c0f28a139/EM_OIR_DECEMBER2018_180096.pdf
KEEPINGCURRENTMATTERS.COM
Average Days on the Market
NAR
Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018
Since January 2014
EXISTING
Home Sales
NAR 1/2019
-10.3%
-6.8%
-10.5%
-8.7%
-15.0%
U.S. Northeast Midwest South West
Y-O-Y by region
EXISTING Home Sales
NAR 1/2019
Existing Home Sales
in thousands
Census & NAR
January February March April May June July August September October November December
2017 2018
Census & NAR
January February March April May June July August September October November December
2017 2018
New Home Sales in thousands
*Data release has been impacted by the Government Shutdown –
We will update as the data becomes available
Jun-14 Jan-15 Jan-16 Jan-17 Jan-18
Census
New Home Sales
annualized in thousands
*Data release has been impacted by the Government Shutdown
We will update as the data becomes available
6%
8%
36%
23%
12%
9%
7%
Under $150K $150-$199K $200-299K $300-$399K $400-$499K $500-$749K Over $750K
Census
New Home Sales
% of sales by price range
*Data release has been impacted by the Government Shutdown –
We will update as the data becomes available
3.2
3.3
3.2
3.4
3.6
3.7
3.1
2.9
2.8
3.1
3.2 3.2
3.4
3.2
3.3
3.7
3.9
3.8
3.7
3.3
3.2
2.9 2.9
2.7
Nov Dec Jan-17 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-18 Feb Mar Apr May Jun Jul Aug Sep Oct
Census
New Homes Selling Fast
(median months from completion to sold)
*Data release has been impacted by the Government Shutdown –
We will update as the data becomes available
Census & NAR
364 366
516
503
612
656
561
580
512 507
475 472
361 373
500
521
597
626
575 585
461
January February March April May June July August September October November December
2017 2018
Total Home Sales in thousands
*Data release has been impacted by the Government Shutdown –
We will update as the data becomes available
-9.8%
-2.5%
-7.2%
-13.5%
-10.8%
U.S. Northeast Midwest South West
PENDING
Home Sales
Year-Over-Year By Region
NAR 2/2019
Jan 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018
Percentage of
Distressed Property
Sales
35%
January 2012 - Today
2%
5%
NAR 1/2019
Home Prices
2.9%
8.2%
0.0%
2.5%
0.2%
U.S. Northeast Midwest South West
Y-O-Y by region
EXISTING
Home Prices
NAR 1/2019
-19.6%
-11.9%
-6.4%
-8.0%
-6.3%
-13.3%
$0-100K $100-250K $250-500K $500-750K $750K-1M $1M+
% -19.6% -11.9% -6.4% -8.0% -6.3% -13.3%
% Change in Sales
from last year by Price Range
NAR 1/2019
Year-Over-Year
PRICE
CHANGES
Case Shiller
S&P Case Shiller 2/2019
Jun 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018
Year-Over-Year PRICE CHANGES
20CityComposite
S&P Case Shiller 2/2019
Case Shiller
6.3%
6.4%
6.3%
6.7% 6.7%
6.5%
6.2%
6.0%
5.7%
5.5%
5.3%
5.2%
Dec Jan 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov
Year-Over-Year PRICE CHANGES
20CityComposite
Case Shiller
S&P Case Shiller 2/2019
CoreLogic
Forecasted Year-Over-Year % Change in Price
-0.60
-0.53
-0.36
-0.33 -0.34
-0.25
-0.28 -0.28 -0.29 -0.28
-0.36
-0.45
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
% -0.6 -0.53 -0.36 -0.33 -0.34 -0.25 -0.28 -0.28 -0.29 -0.28 -0.36 -0.45
Quicken Loans
Appraiser Home Value Opinions
Compared to Homeowner Estimates
Last 12 Months
HOUSING
INVENTORY
NAR
Seller Traffic
January
2011
January
2012
January
2013
January
2014
January
2015
January
2016
January
2017
January
2018
Months Inventory of
HOMES FOR SALE
2011 - Today
NAR 1/2019
Jan-17 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-18 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Months Inventory of
HOMES FOR SALE
last 2 years
NAR 1/2019
3.4 3.4
3.6
4.0
4.1
4.3 4.3 4.3
4.4
4.3
3.9
3.7
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
NAR 1/2019
Months Inventory of HOMES FOR SALE
Last 12 Months
January 2014 January 2015 January 2016 January 2017 January 2018
% 7.3 5.3 3.2 6.5 6.0 5.5 5.8 4.5 6.0 5.2 5.0 -0. -0. -0. 2.0 -0. 1.8 0.4 -4. -1. -3. -4. -1. -3. -2. -1. -1. -3. -9. -5. -5. -10 -6. -10 -9. -6. -7. -6. -6. -9. -8. -7. -9. -6. -6. -10 -9. -11 -9. -8. -7. -6. -6. 0.5 0.0 2.7 1.1 2.8 4.2 6.2
Year-over-Year
Inventory Levels
NAR 1/2019
Jan FebMar AprMayJun Jul AugSep Oct NovDec Jan FebMar AprMayJun Jul AugSep Oct NovDec Jan FebMar AprMayJun Jul AugSep Oct NovDec Jan FebMar AprMayJun Jul AugSep Oct NovDec Jan FebMar AprMayJun Jul AugSep Oct NovDec Jan FebMar AprMayJun Jul AugSep Oct NovDec
% -24 -20 -16 -14 -13 -7. -5% -6. 1.8 0.9 5.0 1.6 7.3 5.3 3.2 6.5 6% 5.5 5.8 4.5 6% 5.2 5% -0. -0. -0. 2.0 -0. 1.8 0.4 -4. -1. -3. -4. -1. -3. -2. -1. -1. -3. -9. -5. -5. -10 -6. -10 -9. -6. -7. -6. -6. -9. -8. -7. -9. -6. -6. -10 -9. -11 -9. -8. -7. -6. -6. 0.5 0.0 2.7 1.1 2.8 4.2 6.2
Year-over-Year
Inventory Levels
NAR 1/2019
HOUSING SUPPLY
Year-Over-Year
-9.5%
-8.1%
-7.2%
-6.3% -6.1%
0.5%
0.0%
2.7%
1.1%
2.8%
4.2%
6.2%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
NAR 1/2019
Last 12 Months
Jun Jul Aug Sep Oct Nov Dec
5.2
5.1
5.0
5.4 5.4
5.3
6.0 6.0
5.3
5.6
4.9
5.5
5.6
5.4
5.3
5.7
5.5
6.0
6.2
6.4
6.5
7.4
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
2017
2018
Census
New Home Inventory
months supply
4.9
5.5 5.6
5.4 5.3
5.7
5.5
6.0
6.2
6.4 6.5
7.4
Nov Dec Jan-18 Feb Mar Apr May Jun Jul Aug Sep Oct
Census
New Home Inventory
months supply
Last 12 Months
BUYER
DEMAND
Jul 2013 Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018
Foot Trafficindicator of future sales
NAR 1/2019
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Foot Traffic
indicator of future sales
Last 12 Months
NAR 1/2019
January February March April May June July August September October November December
2017
2018
Foot Trafficindicator of future sales
NAR 1/2019
NAR
Buyer Traffic
INTEREST
RATES
1/4 2/1 3/1 4/5 5/3 6/7 7/5 8/2 9/6 10/4 11/1 12/6 1/3
Freddie Mac 1/2019
Mortgage Rates
Freddie Mac 30-Year Fixed Rate
3.95%
4.45%
1/7/16
2/4
3/3
4/7
5/5
6/2
7/7
8/4
9/1
10/6
11/3
12/1
1/5/17
2/2
3/2
3/30
4/27
5/25
6/22
7/20
8/17
9/14
10/12
11/9
12/7
1/4/18
2/1
3/1
4/5
5/4
6/7
7/5
8/2
9/6
10/4
11/1
12/6
1/3
30-Year Fixed
Rate Mortgages
from Freddie Mac
4.45
3.97
Freddie Mac 1/2019
Mortgage Rate Projections
1/2019
Quarter
Freddie
Mac
Fannie
Mae
MBA NAR
Average
of All Four
2019 2Q 4.8 4.5 4.7 4.7 4.68
2019 3Q 4.8 4.5 4.8 4.8 4.73
2019 4Q 4.8 4.5 4.8 4.9 4.75
2020 1Q 4.8 4.5 4.9 - 4.73
2015
Q1
2015
Q2
2015
Q3
2015
Q4
2016
Q1
2016
Q2
2016
Q3
2016
Q4
2017
Q1
2017
Q2
2017
Q3
2017
Q4
2018
Q1
2018
Q2
2018
Q3
2018
Q4
2019
Q1
2019
Q2
2019
Q3
2019
Q4
Rate 3.7 3.8 4.0 3.9 3.7 3.6 3.5 3.8 4.2 4.0 3.9 3.9 4.3 4.6 4.6 4.8 4.6 4.8 4.8 4.8
Freddie Mac
Mortgage Rates
Freddie Mac
30-Year Fixed Rate
- Actual
- Projected
2015 2016 2017 2018 2019
4.6
4.8 4.8 4.8
Freddie Mac
2019 Q1
Where Are They
Going In 2019?
January – Today Actual
Interest Rates
2019 Q2 2019 Q3 2019 Q4
Mortgage Rates
Freddie Mac
30-Year Fixed Rate
Mortgage Credit Availability
YES NO MAYBE
Apr 2013 Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018
MBA
Mortgage Credit Availability Index (MCAI), a report
from the Mortgage Bankers Association
Mortgage Credit
Availability
0
100
200
300
400
500
600
700
800
900
June 2004 June 2005June 2006 June 2007 June 2008 June 2009 June 2010 June 2011 June 2012 June 2013 June 2014 June 2015 June 2016 June 2017 June 2018 Dec 2018
Historic Data for the
MORTGAGE CREDIT
AVAILABILITY INDEX
(a report from the Mortgage Bankers Association)
MBA
47
45
43
42
43
44 44
45 45
46
48
47
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Average Days To Close A Loan
All Closed Loans as per Ellie Mae
Last 12 Months
721 721
722
723
724
726
725
724
727 727 727
726
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
All Closed Loans as per Ellie Mae
FICO® Score Requirements
Last 12 months
0.09% 0.9%
9.1%
18.7%
24.2%
34.0%
13.0%
500-549 550-599 600-649 650-699 700-749 750-799 800+
FICO® Score
Distribution
53.0% All Closed Loans as per Ellie Mae
Average FICO® Score
for Closed Purchase Loans
by Loan Type
All Closed Loans as per Ellie Mae
726
751
674
707
All Loans Conventional FHA VA
39 37
44 43
All Loans* Conventional FHA VA
Average Back End DTI
for Closed Purchase Loans by Loan Type
All Closed Loans as per Ellie Mae

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National Housing Market Outlook

  • 1. National Real Estate Market FEBRUARY 2019 Scott Rodgers, REALTOR® www.ThePeak.com
  • 2.
  • 3. “The spring homebuying season is almost upon us, and if rates stay lower, inventory continues to grow, and the job market maintains its strength, we do expect to see a solid spring market.” Mike Fratantoni Chief Economist at MBA
  • 4. HOUSING SUPPLY Year-Over-Year -9.5% -8.1% -7.2% -6.3% -6.1% 0.5% 0.0% 2.7% 1.1% 2.8% 4.2% 6.2% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec NAR 1/2019 Last 12 Months Jun Jul Aug Sep Oct Nov Dec
  • 5. 4.03 4.33 4.44 4.46 4.58 4.57 4.52 4.55 4.62 4.83 4.86 4.63 4.46 Jan 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2019 Freddie Mac 1/2019 2018 Mortgage Rates Freddie Mac 30-Year Fixed Rate
  • 6. “The housing market is obviously very sensitive to mortgage rates. Softer sales in December reflected consumer search processes and contract signing activity in previous months when mortgage rates were higher than today. Now, with mortgage rates lower, some revival in home sales is expected going into spring.” Lawrence Yun Chief Economist at NAR
  • 7. “There are strong reasons to believe that the housing market is more responsive to changes in interest rates than in the past – accelerating when rates drop and slowing when rates rise. Mortgage rates hit seven-year highs in November but then fell back in December. If they remain low during the early months of 2019, the housing market could see a modest reacceleration.” Aaron Terrazas Zillow Senior Economist
  • 8. “Total home sales are expected to slowly regain momentum, increasing to 6.09 million in 2019 and to 6.14 million in 2020. For 2019, we expect home sales growth to be mostly driven by existing home sales, while new home sales are expected to remain almost flat.” Freddie Mac
  • 9. “We believe that the best home price growth is likely in the rearview mirror and the market is likely to skew toward transaction growth, which should ultimately provide a more stable foundation for affordability and the housing market.” Ivy Zelman The Z Report
  • 10. Source 2019 2020 Home Price Expectation Survey +3.8 +2.5 Zelman & Associates +3.5 +3.3 Mortgage Bankers Association +4.5 +3 Freddie Mac +4.1 +2.7 National Association of Realtors +2.2 +3.2 Fannie Mae +4.2 +2.8 Projected Home Price % Appreciation Going Forward
  • 11. Housing & Mortgage Market Review The Probability of Home Prices being Lower in 2 Years
  • 12. “The biggest challenge is really the availability of supply.” Mark Fleming First American Chief Economist
  • 13. Q: When do most listings come on the market? A: The 2nd Quarter of each Year
  • 14. 1,720,000 1,700,000 1,690,000 1,660,000 1,630,000 1,530,000 1,360,000 June July August September October November December NAR Number of Single Family Listings
  • 15. 3.4 3.4 3.5 3.9 4.2 4.3 4.3 4.3 4.3 4.2 3.9 3.7 January February March April May June July August September October November December NAR Inventory Levels Months Supply
  • 16. “Approximately one-third (32%) of Americans plan to purchase a home in the next five years. Millennials are most likely to have such a purchase in their five-year plan (49%), versus 35% of Generation X and 17% of baby boomers.” NerdWallet
  • 17. 52% 49% 46% 43% 32% 20% Rising Rental Costs Feeling like I’m throwing my money away Not building equity Not feeling like it’s truly home Feeling like I’m paying my landlord’s mortgage Not being allowed to have pets What Do You Dislike About Renting? Convergys Analytics Insights Report
  • 18. of renters believe you need a 20% down payment to buy a home Convergys Analytics Insights Report
  • 19. of renters believe you need a 780-800 credit score to be considered for a mortgage Convergys Analytics Insights Report
  • 20. 0.09% 0.9% 9.1% 18.7% 24.2% 34.0% 13.0% 500-549 550-599 600-649 650-699 700-749 750-799 800+ FICO® Score Distribution 53.0% All Closed Loans as per Ellie Mae
  • 21. 47% 47% 36% 34% 26% Mature/Responsible Like an Adult Independent Established Empowered How Does Buying A Home Make You Feel? Convergys Analytics Insights Report
  • 22. “From our perspective, additional inventory is a good thing... However, homebuyers dislike uncertainty more than most things, and the transition period from inventory being too tight to inventory rising has indeed added uncertainty to the market.” Ivy Zelman The Z Report
  • 23. “My best guess is the housing market really comes into a soft landing… It depends on whether buyers & sellers start to panic as the market continues to slow, especially given how fresh the memories of the 2008 crash are. Markets often follow animal spirits or psychology. Sometimes a soft landing is perceived as a crash.” Ralph McLaughlin CoreLogic’s Deputy Chief Economist
  • 24. “The content you push out serves as an example of your expertise - something proving that you know your stuff. Unless you’re consistently sharing your unique knowledge with potential clients in the form of blogs, real estate videos or other content types, you’ll never establish yourself as an authority.” Tonya Eberhart & Michael Carr Co-Founders of BrandFace
  • 25. “Content Matters! Context Matters! Keeping Current Matters!” Steve Harney Founder of KCM
  • 26. “I truly believe that the silly, stupid, non contextual, conversational content agents send clients, whittle down their value over time. Doing what Steve suggests however, will build and maintain value. Tenfold. The right content matters! ” Marc Davison Co-Founder of 1000watt
  • 27. Resources Slide Slide Title Link 3 Mike Fratantoni Quote https://www.cnn.com/2019/01/17/investing/housing-market-mortgage-rates-homebuilders/index.html 4, 14-15 Housing Supply https://www.nar.realtor/topics/existing-home-sales 5 Mortgage Rates by Month http://www.freddiemac.com/pmms 6 Lawrence Yun Quote https://www.nar.realtor/newsroom/existing-home-sales-see-64-percent-drop-in-december 7 Aaron Terrazas Quote http://zillow.mediaroom.com/2019-01-10-Interest-Rates-More-Severely-Impacting-Home-Values-but-Not-First-Time-Buyers-According-to-Experts 8 Freddie Mac Quote http://www.freddiemac.com/research/pdf/January_Forecast_Press_Release.pdf 9, 22 Ivy Zelman Quote https://www.zelmanassociates.com/member-portal/z-report-member-site/no-government-data-no-problem-our-updated- take-o (subscription required) 10 Projected Home Price Growth www.freddiemac.com, www.fanniemae.com, www.nar.realtor/, www.pulsenomics.com, www.mba.org, www.zelmanassociates.com (subscription required) 11 Probability of Prices Going Down https://mi.archcapgroup.com/hammr 12 Mark Fleming Quote https://blog.firstam.com/economics/interview-on-cnbc-discussing-the-2019-housing-market-outlook 16 Nerd Wallet Quote https://www.nerdwallet.com/blog/2018-home-buyer-report/ 17-19, 21 Convergys Analytics Report https://info.bankofamerica.com/homebuyers-report/ 20 FICO Scores http://www.elliemae.com/resources/origination-insight-reports 23 Ralph McLaughlin Quote www.wsj.com (subscription required) 24-26 Quotes re: KCM https://www.inman.com/2019/01/25/the-7-deadly-sins-of-real-estate-brand-building/ https://mobile.twitter.com/1000wattmarc/status/1088489500324519936 KEEPINGCURRENTMATTERS.COM
  • 28.
  • 29. Resources Slide Slide Title Link 31, 52, 62 Average Days on Market, Buyer & Seller Traffic Maps https://www.nar.realtor/reports/realtors-confidence-index 32-33, 42, 44- 45, 53-58 Existing Home Sales Report http://nar.realtor/ 34-35, 39 Freddie Mac Home Sales http://www.census.gov/construction/nrs/pdf/newressales.pdf http://nar.realtor/ 36-38, 59-60 New Home Sales, Inventory http://www.census.gov/construction/nrs/pdf/newressales.pdf 40-41 Pending Home Sales Report http://nar.realtor/ 46-48 Case Shiller Price Index http://us.spindices.com/indices/real-estate/sp-case-shiller-20-city-composite-home-price-index 49 Forecasted Change in Price http://www.corelogic.com/about-us/researchtrends/corelogic-home-price-insights.aspx 50 Appraisal Challenge https://www.quickenloans.com/press-room/2019/01/08/quicken-loans-study-less-than-half-a-percent-difference-between-owner-and-appraiser- opinions-of-home-values/ 63-65 Foot Traffic http://nar.realtor/ 67-68, 70-71 Freddie Mac Rates http://www.freddiemac.com/pmms 69 Mortgage Rate Projections http://www.freddiemac.com/research/forecast/20190129_economic_growth.html http://www.fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_012219.pdf https://www.mba.org/Documents/Research/Mortgage%20Finance%20Forecast%20Jan%202019.pdf https://www.nar.realtor/sites/default/files/documents/forecast-01-2019-us-economic-outlook-12-28-2018.pdf 73-74 Mortgage Credit Availability https://www.mba.org/news-research-and-resources/research-and-economics/single-family-research/mortgage-credit-availability-index 75-79 Ellie Mae Report https://assets.contentstack.io/v3/assets/blt47a327ac368e22cd/blta8f5841071fa3534/5c475ee5a007329c0f28a139/EM_OIR_DECEMBER2018_180096.pdf KEEPINGCURRENTMATTERS.COM
  • 30.
  • 31. Average Days on the Market NAR
  • 32. Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018 Since January 2014 EXISTING Home Sales NAR 1/2019
  • 33. -10.3% -6.8% -10.5% -8.7% -15.0% U.S. Northeast Midwest South West Y-O-Y by region EXISTING Home Sales NAR 1/2019
  • 34. Existing Home Sales in thousands Census & NAR January February March April May June July August September October November December 2017 2018
  • 35. Census & NAR January February March April May June July August September October November December 2017 2018 New Home Sales in thousands *Data release has been impacted by the Government Shutdown – We will update as the data becomes available
  • 36. Jun-14 Jan-15 Jan-16 Jan-17 Jan-18 Census New Home Sales annualized in thousands *Data release has been impacted by the Government Shutdown We will update as the data becomes available
  • 37. 6% 8% 36% 23% 12% 9% 7% Under $150K $150-$199K $200-299K $300-$399K $400-$499K $500-$749K Over $750K Census New Home Sales % of sales by price range *Data release has been impacted by the Government Shutdown – We will update as the data becomes available
  • 38. 3.2 3.3 3.2 3.4 3.6 3.7 3.1 2.9 2.8 3.1 3.2 3.2 3.4 3.2 3.3 3.7 3.9 3.8 3.7 3.3 3.2 2.9 2.9 2.7 Nov Dec Jan-17 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-18 Feb Mar Apr May Jun Jul Aug Sep Oct Census New Homes Selling Fast (median months from completion to sold) *Data release has been impacted by the Government Shutdown – We will update as the data becomes available
  • 39. Census & NAR 364 366 516 503 612 656 561 580 512 507 475 472 361 373 500 521 597 626 575 585 461 January February March April May June July August September October November December 2017 2018 Total Home Sales in thousands *Data release has been impacted by the Government Shutdown – We will update as the data becomes available
  • 40. -9.8% -2.5% -7.2% -13.5% -10.8% U.S. Northeast Midwest South West PENDING Home Sales Year-Over-Year By Region NAR 2/2019
  • 41. Jan 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018 Percentage of Distressed Property Sales 35% January 2012 - Today 2% 5% NAR 1/2019
  • 43. 2.9% 8.2% 0.0% 2.5% 0.2% U.S. Northeast Midwest South West Y-O-Y by region EXISTING Home Prices NAR 1/2019
  • 44. -19.6% -11.9% -6.4% -8.0% -6.3% -13.3% $0-100K $100-250K $250-500K $500-750K $750K-1M $1M+ % -19.6% -11.9% -6.4% -8.0% -6.3% -13.3% % Change in Sales from last year by Price Range NAR 1/2019
  • 45. Year-Over-Year PRICE CHANGES Case Shiller S&P Case Shiller 2/2019 Jun 2012 Jan 2013 Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018
  • 46. Year-Over-Year PRICE CHANGES 20CityComposite S&P Case Shiller 2/2019 Case Shiller
  • 47. 6.3% 6.4% 6.3% 6.7% 6.7% 6.5% 6.2% 6.0% 5.7% 5.5% 5.3% 5.2% Dec Jan 2018 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Year-Over-Year PRICE CHANGES 20CityComposite Case Shiller S&P Case Shiller 2/2019
  • 49. -0.60 -0.53 -0.36 -0.33 -0.34 -0.25 -0.28 -0.28 -0.29 -0.28 -0.36 -0.45 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan % -0.6 -0.53 -0.36 -0.33 -0.34 -0.25 -0.28 -0.28 -0.29 -0.28 -0.36 -0.45 Quicken Loans Appraiser Home Value Opinions Compared to Homeowner Estimates Last 12 Months
  • 53. Jan-17 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-18 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Months Inventory of HOMES FOR SALE last 2 years NAR 1/2019
  • 54. 3.4 3.4 3.6 4.0 4.1 4.3 4.3 4.3 4.4 4.3 3.9 3.7 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec NAR 1/2019 Months Inventory of HOMES FOR SALE Last 12 Months
  • 55. January 2014 January 2015 January 2016 January 2017 January 2018 % 7.3 5.3 3.2 6.5 6.0 5.5 5.8 4.5 6.0 5.2 5.0 -0. -0. -0. 2.0 -0. 1.8 0.4 -4. -1. -3. -4. -1. -3. -2. -1. -1. -3. -9. -5. -5. -10 -6. -10 -9. -6. -7. -6. -6. -9. -8. -7. -9. -6. -6. -10 -9. -11 -9. -8. -7. -6. -6. 0.5 0.0 2.7 1.1 2.8 4.2 6.2 Year-over-Year Inventory Levels NAR 1/2019
  • 56. Jan FebMar AprMayJun Jul AugSep Oct NovDec Jan FebMar AprMayJun Jul AugSep Oct NovDec Jan FebMar AprMayJun Jul AugSep Oct NovDec Jan FebMar AprMayJun Jul AugSep Oct NovDec Jan FebMar AprMayJun Jul AugSep Oct NovDec Jan FebMar AprMayJun Jul AugSep Oct NovDec % -24 -20 -16 -14 -13 -7. -5% -6. 1.8 0.9 5.0 1.6 7.3 5.3 3.2 6.5 6% 5.5 5.8 4.5 6% 5.2 5% -0. -0. -0. 2.0 -0. 1.8 0.4 -4. -1. -3. -4. -1. -3. -2. -1. -1. -3. -9. -5. -5. -10 -6. -10 -9. -6. -7. -6. -6. -9. -8. -7. -9. -6. -6. -10 -9. -11 -9. -8. -7. -6. -6. 0.5 0.0 2.7 1.1 2.8 4.2 6.2 Year-over-Year Inventory Levels NAR 1/2019
  • 57. HOUSING SUPPLY Year-Over-Year -9.5% -8.1% -7.2% -6.3% -6.1% 0.5% 0.0% 2.7% 1.1% 2.8% 4.2% 6.2% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec NAR 1/2019 Last 12 Months Jun Jul Aug Sep Oct Nov Dec
  • 58. 5.2 5.1 5.0 5.4 5.4 5.3 6.0 6.0 5.3 5.6 4.9 5.5 5.6 5.4 5.3 5.7 5.5 6.0 6.2 6.4 6.5 7.4 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 2017 2018 Census New Home Inventory months supply
  • 59. 4.9 5.5 5.6 5.4 5.3 5.7 5.5 6.0 6.2 6.4 6.5 7.4 Nov Dec Jan-18 Feb Mar Apr May Jun Jul Aug Sep Oct Census New Home Inventory months supply Last 12 Months
  • 61. Jul 2013 Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018 Foot Trafficindicator of future sales NAR 1/2019
  • 62. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Foot Traffic indicator of future sales Last 12 Months NAR 1/2019
  • 63. January February March April May June July August September October November December 2017 2018 Foot Trafficindicator of future sales NAR 1/2019
  • 66. 1/4 2/1 3/1 4/5 5/3 6/7 7/5 8/2 9/6 10/4 11/1 12/6 1/3 Freddie Mac 1/2019 Mortgage Rates Freddie Mac 30-Year Fixed Rate 3.95% 4.45%
  • 68. Mortgage Rate Projections 1/2019 Quarter Freddie Mac Fannie Mae MBA NAR Average of All Four 2019 2Q 4.8 4.5 4.7 4.7 4.68 2019 3Q 4.8 4.5 4.8 4.8 4.73 2019 4Q 4.8 4.5 4.8 4.9 4.75 2020 1Q 4.8 4.5 4.9 - 4.73
  • 69. 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2 2016 Q3 2016 Q4 2017 Q1 2017 Q2 2017 Q3 2017 Q4 2018 Q1 2018 Q2 2018 Q3 2018 Q4 2019 Q1 2019 Q2 2019 Q3 2019 Q4 Rate 3.7 3.8 4.0 3.9 3.7 3.6 3.5 3.8 4.2 4.0 3.9 3.9 4.3 4.6 4.6 4.8 4.6 4.8 4.8 4.8 Freddie Mac Mortgage Rates Freddie Mac 30-Year Fixed Rate - Actual - Projected 2015 2016 2017 2018 2019
  • 70. 4.6 4.8 4.8 4.8 Freddie Mac 2019 Q1 Where Are They Going In 2019? January – Today Actual Interest Rates 2019 Q2 2019 Q3 2019 Q4 Mortgage Rates Freddie Mac 30-Year Fixed Rate
  • 72. Apr 2013 Jan 2014 Jan 2015 Jan 2016 Jan 2017 Jan 2018 MBA Mortgage Credit Availability Index (MCAI), a report from the Mortgage Bankers Association Mortgage Credit Availability
  • 73. 0 100 200 300 400 500 600 700 800 900 June 2004 June 2005June 2006 June 2007 June 2008 June 2009 June 2010 June 2011 June 2012 June 2013 June 2014 June 2015 June 2016 June 2017 June 2018 Dec 2018 Historic Data for the MORTGAGE CREDIT AVAILABILITY INDEX (a report from the Mortgage Bankers Association) MBA
  • 74. 47 45 43 42 43 44 44 45 45 46 48 47 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average Days To Close A Loan All Closed Loans as per Ellie Mae Last 12 Months
  • 75. 721 721 722 723 724 726 725 724 727 727 727 726 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec All Closed Loans as per Ellie Mae FICO® Score Requirements Last 12 months
  • 76. 0.09% 0.9% 9.1% 18.7% 24.2% 34.0% 13.0% 500-549 550-599 600-649 650-699 700-749 750-799 800+ FICO® Score Distribution 53.0% All Closed Loans as per Ellie Mae
  • 77. Average FICO® Score for Closed Purchase Loans by Loan Type All Closed Loans as per Ellie Mae 726 751 674 707 All Loans Conventional FHA VA
  • 78. 39 37 44 43 All Loans* Conventional FHA VA Average Back End DTI for Closed Purchase Loans by Loan Type All Closed Loans as per Ellie Mae