Going away on holiday and getting on a plane is now pretty standard practice. There was a time when if you had been on a plane you were part of a very prestigious club but now getting on a plane is just like getting on any other form of public transport – a bit of a hassle and inconvenient.

1. Wish youWish you
We all love a little holiday...We all love a little holiday...
Visitors to the UK...Visitors to the UK...
Is the future of travel mobile...Is the future of travel mobile...
were here!were here!
Let’s go on holiday!!!!!
2013 - 58.5 million visits
abroad from the UK
10.5 days is the average stay of visits abroad in 2013
They also spent an estimated £11.3 billion
on visits to the capital
Recent stats show we are going on holiday more
than ever so whether you run a hotel, bed and breakfast
or even an airline - your future is looking bright!
Our holiday decision making factors
2013 saw the highest number of visits from
overseas residents to the UK since records began,
which also led to a record high in spending.
Average spend in 2012
£573
£596
Average spend in 2013
3.5% Increase3.5% Increase
2012 - 56.5 million visits
abroad from the UK
2013 - 32.8 million visits
from overseas residents
5.6% Increase5.6% Increase
2012 - 31.1 million visits
from overseas residents
2013 - 16.8 million overnight
visits from overseas
residents to London
8.6% Increase8.6% Increase
2012 - 15.5 million overnight
visits from overseas
residents to London
One in five holidays that were
booked to go abroad were
booked through a mobile device
57% of consumers said they
would be interested in
opting into a brand’s SMS
loyalty program
SMS marketing coupons
are 10 times more likely
to be redeemed than
mail or newspaper ones
70% of people would like to
receive offers on their mobile
92% of people will pass on
details about offers or deals
4% Increase4% Increase
Spending from visits in 2012
£18.6 Billion
£21 Billion
Spending from visits in 2013
12.7%
Increase
12.7%
Increase
Price 42%Price 42%
Weather 32%Weather 32%
Accommodation 26%Accommodation 26%
01 02 03 04 05 06 07 08 09 10 1
90% of people who participate
in SMS brand loyalty
programmes feel that they
have gained from it
50% off a holiday!
We think that mobile will play a big part in the future
of the travel industry and if you’re not yet using an
SMS service in your business, we’d love to have a chat
about how it might work for you.
Visit us at www.textmarketer.co.uk
Sources;
International Passenger Survey (IPS)
Travel supermarket
HipCricket
Mindshare/Ogilvy & Mather
ABTA Travel Association
We deliver. You save.
text marketer
R