Marketing Management 16th edition by Philip Kotler test bank.docx
Trinity Kings World Leadership: Character: Leaders Can't Give What They Don't Have
1. Character: Leaders Cant Give What They Dont l-lave
Micah 2:t-73
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Ieaders of Micah's day led out of convenience and expediency. They did what was right by
The Greek word for character is often translated "image." lt means a notch, indentation, a sharpening,
scratching, or writing on a stone or a coin. Consequently, character historically meant a distinctive marl< im-
pressed or formed on the inside of a person by an outside force. To better understand character; take a look
at some common misconceptions about it:
, 1. Character is not merely how.a person acts; some can masquerade poor character.
2. Character isnt just what a person will ideally be in the future; that's called hope.
3. Character is not only what others see on the outside; it begins on the inside.
4. Character isnt limited to wisdom in evaluating others'behavior; that's ludgment.
5. Character isnt only about discipline; I may be disciplined in one area and not in another.