Customers are concerned about the safety measures stores are taking due to COVID-19. So adopt new and improved ways to give customers safe retail shopping experience.
How to create a safe shopping experience for customers?
1. How to Create a Safe Retail
Shopping Experience for
Customers
2. Introduction
• COVID-19 HAS CHANGED THE ENTIRE SHOPPING
EXPERIENCE FOR RETAILERS
• CUSTOMERS ARE CONCERNED ABOUT THE RETAIL
STORE SAFETY MEASURES
• SO, ADOPT NEW WAYS THAT PROVIDE SAFE AND
SECURE RETAIL SHOPPING EXPERIENCE
• FOCUS ON SPACING AND STORE DESIGN BECAUSE
DISTANCING IS THE MOST SIGNIFICANT FACTOR
3. TIPS TO CREATE A SAFE RETAIL
SHOPPING ENVIRONMENT FOR
CUSTOMERS
4. 1. Knowing the right Data for
Safe shopping experience
• FIRST, COLLECT THE DATA REQUIRED FOR PLANNING STORE
LAYOUT
• SEE HOW MANY CUSTOMERS CAN BE ACCOMMODATED AT ONE
TIME
• FOLLOW THE SOCIAL DISTANCING RULES
• BE AWARE OF THE RUSH HOURS
• POSITION THE OBJECTS IN A WAY THAT THE CUSTOMERS CAN
EASILY SHOP WITHOUT HAVING TO COME IN CONTACT WITH
OTHERS
5. • THERE MUST NOT BE A LOT OF EMPLOYEES IN THE
STORE AS THIS CAN BE THE MAIN CAUSE OF
DRIVING CUSTOMERS AWAY FROM THE STORE.
• ENSURE PROPER AND DISTANT PLACING OF THE
EMPLOYEES IN THE STORE TO MAINTAIN SOCIAL
DISTANCING
6. 2. Know the customer
behavior to create safe
shopping experience
• BE AWARE OF THE CUSTOMER’S BUYING JOURNEY
• BE AWARE OF THE PRODUCTS IN DEMAND AND CUSTOMER
BEHAVIOR
• THESE SHALL HELP PLAN STORE’S LAYOUT AS WELL AS THE
PLACEMENT OF MERCHANDISE
7. 3. Follow the essential Safety Measures to
create safe shopping experience
• RETAILERS, EMPLOYEES & CUSTOMERS MUST
FOLLOW THE SAFETY MEASURES
• PROVIDE HAND SANITIZERS IN THE STORE
• WEARING MASKS SHOULD BE MADE COMPULSORY
8. Conclusion
• Customer safety and security is essential
for retailers
• So change the store layout and shopping
behaviors to make the customer
comfortable and safe
• Keep the store clean
• Ensure that the rules are followed strictly
in their stores