Going global can be a difficult process, no matter how large your company is. Follow these steps to make sure that you're ready before you take that big step.
2. Deciding to go Global
• World economy is
expanding everyday
• Appeal to expand
internationally is
growing
• Going global takes
time, effort, and
money
• Make sure you’re on
the right track!
3. 1. Examine the market
• Market research is well worth the cost.
• Ask these questions:
– Is there enough of your target market in a given area
to support business?
– What other similar solutions are selling internationally
or in a given area?
– Which countries are going to be the most profitable
for you to release your products in?
– Is success likely in more challenging areas?
– Does your product even have global appeal?
4. 1. Examine the market
• Pinpoint certain
countries that will be
more profitable for
you
• Take into account
your market research
and target groups
before going global
5. 2. Research Rules &
Regulations in New Countries
• Do further research on countries you are
interested in
• Research business regulations in each country
• Make sure your product doesn’t violate any
country regulations
• Look at rules for trademarks, patents,
copyrights and trade secrets
6. 3. Familiarize yourself with
locales
• You may need to set up local offices for
business to really take off
• You may also need to partner up with another
company in the area
• Extra money will go into setting up a local
branch, so make sure that area is worthwhile
7. 3. Familiarize yourself with
locales
• Learn the local
language or bring
someone that speaks it
• Localize your products
if possible
• Localization will
prevent offending
locals and could
promote your product
better
8. 4. Determine a Budget
• Map out your
strategy for going
global
• You may have to
stretch resources
more
• Market research will
make budgeting
easier
9. 5. Protect Your bases
• Stay within the protection of local laws
• Apply for patents and trademarks if your
product makes it necessary
• You are at the mercy of the nation where you
are selling your products
• Make sure your patent translation is high
quality
10. Get help going global
• MultiLing is a patent translation company that
can offer you services to make your transition
a little easier.
• Contact MultiLing for a free bid request!
