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How to Take Personal Taste Out of Your Marketing Tactics


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Whether you're starting out or are a seasoned veteran, promoting a small business is one of the biggest challenges you'll face. When you're so involved in the day-to-day, it's hard not to let your tastes seep into your promotional marketing.

So how do you prevent this? This presentation walks you through questions to consider as while developing marketing strategies and tactics for your small business.

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How to Take Personal Taste Out of Your Marketing Tactics

  2. 2. So where do your preferences end and your customer's begin?
  3. 3. When you separate your likes from your business goals WRITING REIGN
  4. 4. Have I seen this before and thought it was “cute” or “innovative”? Do I feel like this will add to my marketing strategy or business goals? Is this based on data gathered or impulse? Am I doing this because my competitor has done it? Question Your Marketing Tactic Motivators
  5. 5. Answering "yes" to any of these questions means you need to reevaluate the tactic
  6. 6. How can you determine if you're going down the right path?
  7. 7. Identify Gimmicky Tactics Will this item or message solve an immediate problem for my customers? Does this tactic increase awareness of my brand? How does this bring value to the person receiving this? ASK YOURSELF Clickbait Articles Trendy Hashtags Off-brand Messaging High-pressure Landing Pages
  8. 8. Understand What Motivates People Determine what is causing frustration or inefficiencies. Recognize Pain Points Figure out what is considered a "win" or solves a problem. Identify Success Can you clear up any questions customers have about your product/service? Address Concerns What do your customers think of as a complete "miss?" Flip It Around: Identify Failure
  9. 9. Buyers want to know what’s in it for them. Your marketing efforts need to reflect this. REMEMBER
  10. 10. What can you do to create effective, relevant marketing tactics?
  11. 11. Social listening, surveys, etc. create opportunities to gather positive and negative feedback This also provides the space to improve the customer experience Makes it easier to come up with tactics that encourage taking action Stop Guessing and Start Listening
  12. 12. You can always adjust your marketing efforts if you know what your customers are saying. BENEFITS OF SOCIAL LISTENING
  13. 13. Developing Customer- Centric Tactics Includes: People won’t know how great it is unless you tell them. Being Clear About Your Offerings Speak to your customers like you would a friend. Making It Personal Succinctly present the benefits of your company. Quickly Get to the Point Become a trusted advisor and offer information without expectation. Providing Guidance
  14. 14. Read the Full Article
  15. 15. Get More Tips to Improve Your Business's Messaging