BEYOND VIEWABILITY REACH - 16.02.2023 - SOME.pdf

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Planning with Attention in Greece: The Long & the Short of it. Tempo OMD opens the discussion for Attention Planning in the media through an online event “Beyond Viewability & Reach”. A fruitful walkthrough to the case for Attention and why the brands should worry about it.

Marketing

BEYOND VIEWABILITY & REACH
presented the online event
A walk through the salience of Attention
16 02 2023

Welcome - Introduction
Nikos Simbouras
CEO, Tempo OMD

Attention: The Neuromarketing Way
Dr. Nikolaos Dimitriadis
Neuromarketing Head, Optimal

The Case For Attention
Chelsea Horncastle
Head of Product Innovation & Insights, OMD EMEA

Planning with Attention in Greece:
The Long & the Short of it
Kostas Houndas
Strategy & Business Analytics Officer, Tempo OMD
Vassiliki Chavatzopoulou
Marketing Intelligence Manager, Tempo OMD
Aristeidis Papastylopoulos
Data Analytics Manager, Tempo OMD
Nikos Georgopoulos
Data Science Supervisor, Tempo OMD

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