2. INTRODUCTION
• Retail banking is the direct execution of
transactions between a bank and its consumers,
rather than with corporations or other banks.
• Services offered include savings and transactional
accounts, mortgages, personal loans, debit cards,
and credit cards.
• It may also be used to refer to a division of a bank
dealing with retail customers and can also be
termed as Personal Banking services.
3. ABOUT KMBL
• Kotak Mahindra is one of India's leading
banking and financial services group, offering a
wide range of financial services that encompass
every sphere of life.
• KMBL was formed by Mr. Uday Kotak
(Executive Vice Chairman and Managing
Director) in 1985.
• Kotak Mahindra Bank Ltd is a one stop shop for
all banking needs.
4. PROJECT PROGRESS DETAILS
• Placed under Retail Liability group of the KMBL
Mulund West branch which is been headed by Branch
Sales Manager (BSM).
• I was been introduced and given all the basics about the
Institution, Product and their unique features.
• Learned how to pitch customer and take leads.
• Various Documentation for opening of account.
• Comparative analysis of Saving Account features with
that of KMBL’s features.
5. • Tele calling form the database been provided , On an
average practically 4-5% of the customer responses and
opens account through Tele calling process.
• Also attended various calls with Colleagues for LI,
Saving Account, and Current Account, convinced various
customers and brought in in 2 Demat Account, 3 Pro
Saving Account and 1 Life Insurance with premium of
Rs.30000. In all brought in revenue of Rs.80000.
• Attended and solved queries of various customers like
change in address / contact number, monthly statement
etc., gained practical knowledge about the market and the
consumer behavior.
7. CONCLUSION
• Towards the end of this internship, I will get an in-depth
knowledge of products, retail banking, account acquisition, and
personal banking services. I am also involved in various sales
activities including taking lead, setting appointment, and pitching
customer and bring in revenue.
• During my market visit meeting the customers and also through
interaction with customer on calls gave me practical knowledge
about the functioning of Retail banks at the market place about
Retail Bankers behavior, consumer behavior and various other
market dynamics.
• I would also look forward to know customer’s perception
through a survey (Questionnaire Method) and also will be
analyzing and comparing financial position through past data
available.
