2. Media is focused on females, to increase
attention , a women is being added to the
commercial.
Women are shown in traditional domestic
chores situation such as home making and
child rearing and as the trend are developing,
as a glamorized housewife.
Males have dominated in sports related
advertisements.
3. Powerful working image of men are
represented in advertisements.
Women are represented as thin and beautiful
while men are portrayed as physically strong.
4. The company’s poster
displayed a boy
wearing an Albert
EinsteinT-shirt and a
girl with cat ears and
clothes that will be
“the talk of the
playground”.
Girl labeled as “social
butterfly”
Boy labeled as “little
scholar”
5.
6. In movies females are given smaller roles as
compared to males.
Women are performing negative roles in
movies while males are always represented in
positive.
7. MZ MEN
Play active roles which
drive the narrative
Allowed to look or ‘gaze’ at
women
Dominant and protectors
WOMEN
Play passive roles.
Produced to gratify male
viewers
Not independent.
8. In a movie called ‘Paayum Puli,’ the lead actor
plays the role of a police officer, who stalks
and threatens a woman to agree to his
advances.A leading actor in the South Indian
Film Industry won critical acclaim despite the
hero being a college goon who falls in love
with a quiet girl, threatening to smash her
head with a rock when she rejects his
advances.
