Finembe Ltd. is a Finnish company established in 2005 that designs and manufactures embedded control and monitoring systems. Their mission is to become the leading provider of these systems in the Baltic region markets by 2014. Their versatile product line, called FERCS, allows for both fixed and portable environmental monitoring and control applications for properties such as homes, farms and industrial sites. They target several European and Russian markets and compete based on affordable pricing, connectivity options, scalability, ease of use and installation.

1. Finembe Ltd.
Money Talks Forum
11/10/2012
Finembe Ltd.
Örninkatu 15 B 28
FI-24100 Salo, Finland
www.finembe.com

2. Content
1. Mission
2. Company
3. Team
4. Products
5. Go to Market
6. Competitors
7. Contact

3. 1. Mission
• Finembe design and manufacture
embedded control and monitoring
systems for real estate, industrial
process control and environmental
monitoring
• Become the leading company in its
market segments in the Baltic basin
markets by 2014.

4. 2. Company
• est. 2005 in Salo, Finland
• 7 individuals and two angel investors
• in-house competences : R&D (software, hardware,
mechanical design), accounting and sales &
marketing; 150+ years of experience
• First product launched in 2007
• Today versatile product range for fixed and portable
environmental monitor and control applications
• Sales in Finland, Ireland and Russia

5. 3. The Team 10/2012
CEO
Merja von
Weissenberg
VP R&D Sales Finland Exports
Miika Heinonen Joni Kouvo Jouko Häyrynen
HW Design
Hannu Isotalo
SW Design
Pedro Rouhento

6. 4. Products
Product For Use Case
FERCS10 fixed installations monitor, control, security: real
estate, industry processes,
farming
FERCS15 fixed installations with monitor, control, security: real
wireless sensor system estate, industry processes,
farming
FERCS100P portable control and monitor and control:
monitoring construction, industry
processes
FERCS100W portable with integrated monitor and contriol:
wireless sensor system construction, industry
processes, properties
FERCS100S portable with integrated security:
wireless sensor system construction, properties

7. FERCS10
front
rear

8. FERCS benefits
• Integrated, embedded WEB server and graphical
user interface
• Fixed line and wireless internet connection
• Wired and wireless sensors
• One FERCS system – several use cases
– Summer cottages, detached houses and warehouses
• Burglary, fire, water leakage, temperature and humidity monitoring
• Climate control (heating and ventilation)
– Industrial & Environment
• Dehumidification monitoring and control
• Construction site monitoring
• Remote monitoring/control of agriculture business (greenhouses, grain silos,
cowhouses, horse stables, poultry farms, cold storage etc.)
• remote control and alarms of the industrial processes

9. FERCS Control and Monitor
IP cameras &
Siren
camera systems Back-up battery Wireless
detectors
Wireless
transreceiver
Switch/hub
Home
network
Wireless
transreceiver
Sensors
Keypad Control Wired
relays detectors

10. FERCS10 – cabinet installation

11. FERCS100P – portable unit
Waterproof FERCS100 for ad hoc monitor and control applications

12. FERCS Connectivity
Access point Access point
GSM/UMTS
GSM/GPRS
Internet
Ethernet
xDSL/ xDSL/
Ethernet
3G/4G/ 3G/4G/
LTE LTE

13. FERCSNet - Overview
xDSL/GPRS xDSL
GPRS
SMS/GPRS
FERCSNET Data monitor and
Measure, monitor and
control from
Control. Data transmission Data reception and storage.
FERCSNet server
to FERCSNet server. Database of connected systems.

14. FERCSUI™ – Smart User Interface
• Real time browser UI
• For all system monitoring and configurations
• Computer and touch screen optimised
• No special Apps needed for mobile use

15. 5. Go to Market
• Market Potential (e.g. Finland, source FinStat)
• Office and Industrial properties: 135´000
• Warehouses & Sales : 55´000
• Houses : 2,537 mill in total
- private homes: 1.1 mill.
- semi-detached houses: 365´000
- Apartment buildings: 167´000 (1 mill. apartments)
• Summer cottages : 580´000
• Farms: 50´000 (often unmanned)
1000 monitoring systems sold per month in Finland
• Target Markets 2009-2014
• Finland (2007- )
• Baltic (2011-)
• EU (2011-)
• Western Russia (2013-)
• Special customer projects outside EU (2013-)
• Target Customer Segments
• Private housing and leasure cottages
• Industrial real estate, equipment and processes
• Real estate monitor and control: energy, security
• Farming: stables, poultry, cattle, green houses
• IT server hotels etc.

16. 6. Competition
• Ouman www.ouman.fi
• Alertec Oy www.alertec.fi
• Esmi Oy www.esmi.fi
• Visonic Ltd www.visonic.com
• DSC Ltd www.dsc.com
FERCS USPs:
• Affordable
• Versatile connectivity
• Scalable
• Low install cost
• Flexible configuration
• Easy remote control
• Multi system option

17. Finembe
The Embedded
System Specialist
Contact:
• Miika Heinonen, Chairman of the board
miika.heinonen@finembe.fi Finembe Ltd.
+358 50 543 2997
Örninkatu 15 B 28
• Merja von Weissenberg, CEO
FI-24100 Salo, Finland
merja.von.weissenberg@finembe.fi
www.finembe.com
+358 40 525 0757