According to www.techsciresearch.com report “India Teleshopping Market By Operation Type, By Product Type, By Payment Method Competition Forecast & Opportunities, 2011-2021”, teleshopping market in India is projected to exhibit a CAGR of 17.20% during 2016-2021. Report URL:- https://www.techsciresearch.com/report/india-teleshopping-market-by-operation-type-dedicated-channels-infomercials-by-product-type-by-payment-method-cod-net-banking-mobile-wallet-debit-credit-card-competition-forecast-opportunities-2011-2021/698.html

1. M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
India Teleshopping Market By Operation Type,
By Product Type, By Payment Method Competition
Forecast & Opportunities, 2011 -2021

2. Ta b l e o f C o n t e n t s
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S. No. Contents
1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Teleshopping Market Overview
5. India Teleshopping Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Operation Type (Dedicated Vs Infomercials)
5.2.2. By Product Type
5.2.3. By Payment Method
5.2.4. By Company
5.2.5. By Region
5.3. Market Attractiveness Index (By Region and Operation Type)
6. India Dedicated Channel Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
7. India Infomercial Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume

3. Ta b l e o f C o n t e n t s
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S. No. Contents
8. Market Dynamics
8.1. Drivers
8.2. Challenges
9. Market Trends and Developments
9.1. Discounts and Cashbacks
9.2. Availability of Alternate Payment Methods
9.3. Increasing Number of Mobile Applications & Websites
9.4. Emergence of Branded Products
9.5. Rising Dedicated Channels
10. SWOT Analysis
11. Business Models
12. Policy & Regulatory Landscape
13. India Economic Profile
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Tv18 Home Shopping Network Limited
14.1.2. Naaptol Online Shopping Pvt. Ltd.
14.1.3. TVC Skyshop Ltd
14.1.4. SHOP CJ Network Pvt. Ltd.
14.1.5. DEN Snapdeal TV Shop
14.1.6 HBN Network Private Limited
14.1.7. Best Deal TV
14.1.8. Ace Teleshop Pvt. Ltd.

4. Ta b l e o f C o n t e n t s
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S. No. Contents
14.1.9 Telemart Shopping Network Pvt. Ltd.
14.1.10. Teleone Consumers Product Pvt. Ltd.
15. Strategic Recommendations
16. About Us & Disclaimer

5. P r o d u c t O v e r v i e w
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Selling products through television advertisements that gives complete description of the product, and
also provides contact details for customer to place orders is known as teleshopping. Moreover, selling of
products through teleshopping is much more convenient than traditional way of shopping in the market
or supermarkets, as ordering products is much more easier over the phone and the product is also
delivered to the customers desired address.
Teleshopping Market in India
Dedicated Channels
◊ They are meant exclusively
for telecasting products 24
hours a day.
◊ No repetitive advertisements
◊ Large array of products of
different brands.
◊ Effective form of Direct
Responsive Television(DRTV)
Infomercials
◊ Are advertisements aired on
Television for a short time
period.
◊ Demonstrates and Promotes
the products in an informative
style.
◊ Usually Healthcare and
related Products are
telecasted.

6. R e s e a r c h M e t h o d o l o g y
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Research
 Information
gathered through
primary research
surveys from
various television
shopping
companies
operating in India,
to collect
information
regarding
teleshopping
market in India
 Secondary data is
collected from
company websites,
company annual
reports, credible
paid databases,
internal databases
and other
secondary sources.
Evaluation and
Validation
 The collected
information is
evaluated by our
industry experts.
 While compiling
data, we have
validated all
collected
information from
multiple sources
and data
warehouses in
order to present
most accurate and
precise information
of India
teleshopping
market.
Analysis
 Various aspects of
teleshopping
market in India
has been
comprehensively
monitored and
analyzed by the
team of industry
experts.
 TechSci Research
have also
identified and
analyzed all
emerging trends,
including
important drivers
and challenges
that India
Teleshopping
market is
confronting.
Presentation
 The information
analyzed is then
represented in
chronological order
to depict a
meaningful and
clear picture of the
market.
 Segmental shares
with forecasts for
the industry based
on the in-depth
analysis of market
dynamics,
prevalent trends,
major
developments and
growth
opportunities are
also presented in
the report

7. R e s e a r c h M e t h o d o l o g y
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At TechSci Research, we proactively focus on monitoring the markets and constantly infuse innovations in our
research methodologies. We have pioneered and deployed unique and innovative methodologies that govern all
aspects and provide clear picture of India teleshopping market to our clients.
Vast analysis has been done on the performance of the teleshopping market in India by considering various
factors such as, rising number of households, expanding television viewership base, increasing disposable income,
and growing supply chain and delivery network. Thereby, enabling our clients in developing strategies and
investment plans in order to grow and explore various opportunities in India teleshopping market.
Partial Companies Interviewed Partial Secondary Sources
• TV18 HOME SHOPPING NETWORK LIMITED
• Naaptol Online Shopping Pvt. Ltd.
• TVC Skyshop Ltd
• SHOP CJ Network Pvt. Ltd.
• DEN Snapdeal TV Shop
• Best Deal TV
• Ace Teleshop Pvt. Ltd.
• Teleone Consumers Product Pvt. Ltd.
• Telemart Shopping Network Pvt. Ltd.
• Press Releases
• World Bank
• Industry Magazines
• Company Annual Reports
• Hoovers
• News Articles, etc..

8. I n d u s t r y B r i e f
8
India Teleshopping Market Forecast to Grow at 17% till 2021
According to TechSci Research report, “India Teleshopping Market By Operation Type, By Region & By Company
Forecast and Opportunities, 2011-2021”, the teleshopping market in India is forecast to exhibit a CAGR of 17.20% during
2016-2021, owing to wide reach of television broadcasting in India, increasing number of people viewing television,
coupled with changing lifestyle and growing preference of the people towards more convenient ways of shopping. At
present, there are over 60 infomercials channels and 10 dedicated channels operating in the television shopping market
in India, which is further expected to increase in the coming years majorly, due to growing teleshopping market in India.
Moreover, number of private satellite channels in India increased from 826 in 2014 to 847 in 2015, thereby widening
scope for television shopping companies in India. In terms of active DTH subscribers in India, there has been a substantial
increase in subscription from 40.54 million subscribers in 2014 to 55.98 million subscribers in 2015. Therefore, increasing
subscription, rising television viewer base and growing internet penetration to drive India television market through
2021.
India teleshopping market has been segmented into two categories namely, infomercials and dedicated channels.
Dedicated channels dominated India teleshopping market in 2015, and is anticipated to maintain its dominance in the
coming years as well, owing to 24 hours telecast, continuous announcement of various cashbacks/ discounts offers and
offering branded products. Moreover, Homeshop18, Naaptol, and Shop Cj were the leading players in India teleshopping
market in 2015, and they are further anticipated to dominate the market through 2021, on account of their increasing
penetration, as they have been for longer time in the market as compared to other players. Furthermore, these
companies also offer quality products with attractive offers and discounts, which is further anticipated to fuel their
dominance in the market during the forecast period.
“Expanding television viewer base both in urban and rural area, is one of the major driver for India teleshopping market.
Growing digitization in semi-urban and rural areas of the country has also propeled the market for teleshopping in the
country. Moreover, companies operating in India teleshopping market are now focusing on launching branded products
to attract more customers and increase their penetration in the teleshopping market in India. Furthermore, increasing
number of discounts and convenience of shopping through television is further anticipate to drive India teleshopping
market through 2021,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global
management consulting firm.

9. S a m p l e D a t a - S n a p s h o t
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India Teleshopping Market Size, By Value (USD
Million), By Volume (Million Orders) 2011-2021F
10
20 30 40 50 60 70 80 90 100 110
15
30 45 60 75 90 105 120 135 150 165
2011 2012 2013 2014 2015 2016E2017F2018F2019F2020F2021F
Value (USD Million) Volume (Million Orders) Source:XXXXX
Note: These are dummy figures; please purchase our report for actual data
India Teleshopping Market Share, By Product Type, By
Value, 2011-2021F
10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%25%
25% 25% 25% 25%
25% 25% 25% 25% 25% 25%
15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Hardware Home Furnishing Apparel & Accessories
Consumer Appliances Others
India Teleshopping Market Share, By Region,
By Value, 2015 & 2021F
North
East
West
South
2015: X%
2021F: X%
2015: X%
2021F: X%
2015: X%
2021F: X%
2015: X%
2021F: X%
India Teleshopping Apparels &
Accessories Market Share, By Leading
Segments, By Value, 2016E
Women
Apparel, 14%
Women
Accessories,
14%
Women
Footwear,
14%
Men
Accessories,
14%
Men Apparel,
14%
Men
Footwear,
14%
Others, 16%
India Percentage of Population in Age Group 15-64
Years (As Percentage of Total Population), 2010-2014
10% 20% 30% 40% 50%
2010 2011 2012 2013 2014
India TV Industry Size (USD Billion),
2011-2021F
5
10
20
30
40
50
60
70
80
90
100
20…
20…
20…
20…
20…
20…
India Teleshopping Market Attractiveness
Index, By Region, By Value, 2015-2021F
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
0.00 0.50 1.00 1.50 2.00 2.50
West
South
East
North

10. R e p o r t O r d e r i n g
To View Sample OR Purchase Report
Report Price
Report Name: India Teleshopping Market By Operation Type, By Product
Type, By Payment Method Competition Forecast & Opportunities, 2011-2021
License Type Price
Electronic Access - Single User License $2500
CD-ROM Mail Delivery $3000
Hard Copy Mail Delivery $3500
Electronic Access - Multi-User License $5000

11. A b o u t U s & D i s c l a i m e r
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it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources
including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any
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