Techrel Digital Academy in Bangalore is established as part of Techrel to deliver superior knowledge in digital marketing to shine in the internet world.

1. TechRel Digital Academy

2.  Introduction to Digital Marketing
 Search Engine Optimization
 Pay Per Click Advertising/ Search Engine Marketing
 Social Media Marketing
 Digital Display Marketing
 Email Marketing
 Mobile Marketing
 Web Analytics

3. Introduction to Digital Marketing
 What is digital marketing?
 The evolution of Digital Media
 The digital Marketing Umbrella
 Digital Marketing Channels
 Components of Online Marketing

4. SEARCH ENGINE OPTIMIZATION

5. Search Engine Optimization
Search Engine Optimization
Search engine basics
How search engine works
Webmaster guidelines
White hat SEO techniques
Google penalty
Search engine updates
Universal SEO
What is On-Page Optimization?

6.  How to Select a Domain Name?
 Page Naming {URL Structuring} and Folder Naming
 Image Naming, Image Title and ALT Tags Creation
 What are Meta Tags Description
 Country Robots
 Keywords Author
 Redirection Tags
 Headings Tags {H1 to H6}
 What is Content Writing?
 SEO Friendly Content Writing {Insert keywords in content}

7.  Anchor Text, Link Title
 Robots.text file use and creation
 HTML Sitemap creation
 XML Site Map Creation
 Ror text sitemap
 Site Tracking Tools (Google Webmaster Tool, Google
Analytics Tool)
 Why is Alexa?
 Alexa Integration
 What is OFF-Page Optimization?
 What are Backlinks?

8.  Why Backlinks are Important?
 How to Get Backlinks?
 Difference Between Do-Follow and No-Follow Backlinks
 What is Google Page Rank?
 How to Increase Page Rank?
 Search Engine Submissions
 Directory Submissions
 Article Writing and submissions
 Press Release writing and submissions
 Blog Posting and comment writing
 Classifieds posting

9.  Forum Posting
 Business Listing
 Social Bookmarking
 Social Networking
 RSS Feeds

10. Search Engine Marketing - PPC
 Basics of Search Marketing - Organic & Paid Search
Results
 Overview of Google AdWords
 Adwords Account Structure
 Ad Creative Formats
 Budgets and Bidding (CPC,CPM,CPA)
 Advanced Search Network Advertising : Site Quality &
Quality Score, Ad Extension,Sitelinks,Phone
Extensions,DSA,PLA etc.)
 Keyword Research and Analysis
 Adwords Report - Tracking the Success of SEM

11. Social Media Marketing
 What is social media marketing
 Overview of Facebook, Twitter, LinkedIn, Blogging,
Google+, YouTube and Pinterest
 Understanding social channels
 Social Media for various Businesses -B2C & B2B
 How business use social media
 Aligning social media with business goals, objectives
 Social media best practices/guidelines
 Building brand awareness using social media

12.  Content for social media
 Integrating/interconnecting various channels
 Research
 Target audience
 SEO for social media
 Earned/Owned/Paid media
 Social media ads
 Types of Ads
 Placement & targeting options
 How to create ads and optimize your Social media
campaigns
 Social media listening tools
 Measuring Social Media ROI

13. Email Marketing
 Planning and delivering email campaigns
 Online Customer acquisition
 Encouraging web visitors to subscribe
 Crafting effective registration processes
 Customer retention strategies
 Choosing frequency schedules
 Creating effective email campaigns

14.  Understanding conversion and performance metrics
 Inbox Delivery
 Reducing abandonment and bounce rates
 Structured approaches to testing
 A/B and Multivariate testing
 Analyzing test results
 Important Laws on Email Marketing

15. Mobile Marketing
 Introduction To Mobile Marketing
 Mobile Marketing Definition
 Mobile Marketing Association (View)
 Components Of Mobile Marketing
 Ways To Do Mobile Marketing
 Fast Facts On Mobile Marketing
 Push & Pull SMS
 Introduction To WAP

16.  WAP Campaign Operations
 Voice Portal
 Mobile Gaming
 Mobile Contest Hosting
 Advertorial Ring Back Tone
 Static Mobile Ad Formats
 Dynamic Mobile Ad Formats
 Mobile Marketing Ecosystem
 Best Practices

17. Web Analytics
 Introduction to web analytic
 Getting Started With Google Analytics
 How Google Analytics works?
 Accounts, profiles, and users Navigating
 Google Analytics
 Basic metrics
 The main sections of Google Analytics reports (Traffic
Sources Direct, referring, and search traffic, Campaigns.
AdWords, Adsense)
 Pages and Landing Pages
 Event Tracking and AdSense

18.  Site Search
 Unique visitors
 Geographic and language information
 Technical reports
 Benchmarking
 Setting up goals
 Goal reports
 Ecommerce tracking
 Social media analytics

19. Digital Display Marketing
 Benefits of Display Advertising
 Challenges of Display Advertising
 Display Targeting Methods - keywords, Placements,
Topics & Interest Category Marketing and
Remarketing
 Display Ad Planner, Display Ad Builder and Display on
Mobile

20. Add on Topics
Affiliate
Marketing
Google
AdSense
Blogging