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Andreas Ehn at TechChill Baltics, February 12th, 2013
1. Dr
aft
Starting companies:
Looking back and to the
future
Andreas Ehn <ehn@wrapp.com>
@ehn
Tech Chill Baltics | Riga, Latvia | February 12, 2013
2.
3.
4.
5. Overarching trends that vastly
simplify starting a company
• 1999, 2006, 2011, 2015
• The central theme is that commonalities are
identified and factored out
• ab+ac = a(b+c)
• Same thing with code
• And services, and infrastructure
• Commoditization
10. 2015
• Platforms getting more sophisticated, rising
through the abstraction layers
• What other pieces of infrastructure that
we build ourselves now will move to the
platforms?
11. Examples
• Login and user management
• CRM, retention, notifications
• Social channels
• Other growth mechanics
• Deployment and operations
12. Thank you!
Andreas Ehn <ehn@wrapp.com>
@ehn
Check out www.wrapp.com or get the app!