Social Media Branding Strategy for 2023

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Social media branding helps your business stand out on a marketing platform where many other companies promote. The goal is to raise brand recognition and attract new customers to check out your brand. Leverage the power of social media branding strategy for 2023 and build a strong network of users.

Social Media

of consumers prefer
shopping with brands they
follow on social media.
77%

Social Media
Branding
Steps to
Steps to Success
Success

STEP 1:
FONTS VISUAL QUALITY
COLORS PURPOSE
Prepare Your Branding Strategy

STEP 2:
FACEBOOK INSTAGRAM
TWITTER LINKEDIN
Understand Social Media Demographics
TIKTOK
*Gen Zers mainly use to research brands

U S
C O N T A C T
EMAIL
WEBSITE
PHONE
hello@trigma.com
trigma.com
+1-702-907-5006

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Benefits of SOCIAL MEDIA MARKETING You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day. Where does Social Media fit in the Marketing Mix? https://www.youtube.com/watch?v=21cKRwC_h38&t=5s https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years! https://www.youtube.com/watch?v=sOfHtANrmbI Create a holistic strategy focused on all three media types. Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts) Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts) The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns, search and display advertising, social media advertising) Earned Media Blogger decides to review your product or service. Social Media followers share an influencer or brand’s post. Press mentions Organic searches results in higher rankings on Google, Bing and Yahoo! Continuous Engagement = Consistent Message dissemination 11 11 BENEFITS OF SOCIAL MEDIA MARKETING • Brand awareness Increased Exposure / Brand Awareness Social media allows message sharing to a wide audience, making brands more accessible for new customers and more recognizable for existing customers The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice. Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products. They use Facebook video ads to help tell the story of what separates their products from everyone else. BENEFITS OF SOCIAL MEDIA MARKETING • Increased traffic Improved Conversions! Increased Traffic Every like, comment, share or reaction may lead to a click and eventually a conversion 78% of businesses said social media has increased website traffic Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...

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Social Media Branding Strategy for 2023

1. Social Media Social Media EFFECTIVE EFFECTIVE BRANDING STRATEGY BRANDING STRATEGY FOR 2023 FOR 2023

2. Social media branding helps your business stand out on a marketing platform where many other companies promote. The goal is to raise brand recognition and attract new customers to check out your brand. By leveraging the power of social media branding, you can build a strong network of users.

3. of consumers prefer shopping with brands they follow on social media. 77%

4. REASONS WHY SOCIAL MEDIA REASONS WHY SOCIAL MEDIA BRANDING IS CRUCIAL BRANDING IS CRUCIAL Visual Recognition Psychological Association Brand Awareness Social Proof Community Development

5. Building an identity Requires Components Establish Your Brand’s Idea Design Your Logo Create Your Style With Colors and Graphics Choose Your Tone of Voice Promoting Your Brand Identity

6. Color increases brand recognition by up to 80%

7. Social Media Branding Steps to Steps to Success Success

8. STEP 1: FONTS VISUAL QUALITY COLORS PURPOSE Prepare Your Branding Strategy

9. STEP 2: FACEBOOK INSTAGRAM TWITTER LINKEDIN Understand Social Media Demographics TIKTOK *Gen Zers mainly use to research brands

10. STEP 3: STEP 3: Optimize Your Social Media Profiles STEP 4: STEP 4: Create Branded Social Media Content Profile picture Headers Bio/Description Links Videos (all channels) Carousels (Instagram, Pinterest) Static (any medium at different sizes) GIF (most channels) Slideshows (LinkedIn)

11. STEP 5: STEP 5: STEP 6: STEP 6: Engage on social media in accordance with your brand's voice and tone guidelines. Create a Collection of Reusable Templates

12. BRANDING SOCIAL MEDIA Tips for Use Specific Fonts Decide on a Brand Hashtag Discover Your Inspiration

13. You now know all you need to know about developing a BRAND identity and increasing brand exposure on SOCIAL MEDIA. So allow your imagination to flow, establish your plan, and use tools to create stunning videos and graphics — and your brand will likely become renowned globally one day. CONCLUSION

14. U S C O N T A C T EMAIL WEBSITE PHONE hello@trigma.com trigma.com +1-702-907-5006

Social Media Branding Strategy for 2023

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