2. After completing my music video and its ancillary products, I went after public
feedback to gather ideas of what I could of done differently. I did this by
showing the music video to a group of people , a group of people who had
also seen the original Alt-J Breezeblocks video. I knew they were from the
ages of fifteen to nineteen, which is a large proportion of the age group who
like Alt-J. I also showed the same people the three other separate products
that worked alongside the music video; the album cover, the tour poster and
the album poster.
I recorded my results from the group of 8 and ordered them into categories.
• Music video feedback
• Album cover feedback
• Tour poster feedback
• Album poster feedback
3. Music Video Feedback.
Did you enjoy the music Tally Result
video?
Yes IIIIIII 7
No I 1
Does the video represent Tally Result
the Indie genre?
Yes IIIIII 6
No II 2
Did you like the changing Tally Result
speed effects?
Yes IIIIIIII 8
No 0
4. Album Cover Feedback.
Did you like the album Tally Result
cover?
Yes IIIII 5
No III 3
How well did the album Tally Result
cover fit in with Alt J’s
conventions and themes?
Very well IIIII 5
It was fairly successful III 3
Not at all
5. Tour Poster Feedback
Did the tour poster give Tally Result
you the all the information
you needed?
Yes IIIIIII 7
No I 1
How successful was it Tally Result
overall, in terms of
colours, layout and
information given?
Highly IIIIII 6
Fairly II 2
Not at all
6. Album Poster Feedback
The album poster gives you Tally Results
an image of the album,
title, release date and
reviews, is this enough to
make you buy it?
Yes IIII 4
No IIII 4
Would you say the poster Tally Results
was typical of Indie
conventions?
Yes IIIIIII 7
No I 1
7. The tally's seen in slides previous are just an
example of some of my audience feedback. The
main area that was noted for improvement was
the album poster. It being said that it lacked
some information. However the reviews of
feedback were generally very positive, with
many being able to recognize the Indie rock
genre of Alt-J
8. The feedback process allowed me to understand
what didn’t work in the construction and
production stages. For example some were
unsure about the change in speed in the video
and others were not entirely sold by the album
poster. It is easy enough to pick out all of the
good points in your work but audience feed
back enables you to learn where you went
wrong and how you could improve those issues.