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Three communities to benefit
from connected car world
i-mobility.org
#1- AUTO INDUSTRY
Auto industry is looking at connectivity to build
customer relationship
Through being connected to their consumers, the
industry will be able to build life-long relationship
GM ONSTAR
6 million+ subscribers
20,000Red Button presses
7,500Good Samaritan Calls
70,000 Key locked inside cars
 3million turn by turn navigation
1600lines of diagnostic code
GM ONSTAR
Ford Motor Co.
Ford OPEN XC
Analysis of the accelerator pedal position
The steering wheel position
Analysis of vehicle speed data
Correlating speed data, GPS data and speed
limit data reveals the best place for police to
place a speed trap
#2 Developers
Industry supports
• “Customers want seamless in-car connectivity,” says
Ford’s CTO Paul Mascarenas. But the biggest barrier to
that goal is that every automakers wants its own branded,
locked-in solution. That’s not a problem for monoliths
like Pandora that can develop for multiple auto platforms,
but smaller companies and individual developers just
don’t have the resources to create one app across a dozen
automaker systems. It kills innovation and is a massive
hurdle for what’s shaping out to be the next great
mobility platform.
#3 Advertisers

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Connected car world

  • 1. Three communities to benefit from connected car world i-mobility.org
  • 3. Auto industry is looking at connectivity to build customer relationship
  • 4. Through being connected to their consumers, the industry will be able to build life-long relationship
  • 5. GM ONSTAR 6 million+ subscribers 20,000Red Button presses 7,500Good Samaritan Calls 70,000 Key locked inside cars  3million turn by turn navigation 1600lines of diagnostic code GM ONSTAR
  • 7. Ford OPEN XC Analysis of the accelerator pedal position The steering wheel position Analysis of vehicle speed data Correlating speed data, GPS data and speed limit data reveals the best place for police to place a speed trap
  • 9. Industry supports • “Customers want seamless in-car connectivity,” says Ford’s CTO Paul Mascarenas. But the biggest barrier to that goal is that every automakers wants its own branded, locked-in solution. That’s not a problem for monoliths like Pandora that can develop for multiple auto platforms, but smaller companies and individual developers just don’t have the resources to create one app across a dozen automaker systems. It kills innovation and is a massive hurdle for what’s shaping out to be the next great mobility platform.

Editor's Notes

  1. 3 year production cylcle Millions of dollars worth of investment Social, environmental, technological changes and challenges
  2. Urbanization Innovation and Freedom, mobility impaired Information addiction