2. 0:00 – 1:35
The opening starts off with a wide-shot, establishing the setting to the audience as well as the presenter, this is useful for the audience as it allows them to automatically know to
pay attention to the N-Gage. The next shot is a cutaway and shows the N-Gage in action which shows the rugby players using the equipment – this is done as a wide-shot which
again shows the entirety of what's going on, including; the N-Gage, the coaches as well as the players. Shortly after we see another cutaway of a single player using the N-Gage,
this is done as a close-up which is useful for coaches to see as they can analyze the machine up close and dive deeper into its uses. This shot is also helpful for players to see as
they’ll know how the machine will help improve their technique to shape them into a better player. The following cutaway shows the same player using the machine except this
time, its from below in another close-up – this further informs the audience on how it works from multiple perspectives, making them more willing to buy as they know how it
work from above and below. After this, we see a group of players using the N-Gage; this shot is angled slightly at a lower angle in which the coaches in the background look more
powerful. This may have been done unintentionally however, it’s effective as the coaches are the ’leaders’ for the players – and shows the coaches analyzing their performance.
As the video is aimed at coaches, this particular camera shot would be attractive for them to see. We then see the inventor/presenter informing the audience on how it works,
this is done in a wide shot, allowing the audience to see the N-Gage as he is talking – this shot is effective with informing the audience.
The following shot is a wide-shot which acts as a cutaway showing the audience a female team using the machine with a female coach, this in particular is useful as it attracts
female coaches into wanting to purchase due to its diversity. After this we see another wide-shot of the machine being used – this is done in a high-angle looking down, this can
act as a point-of –view shot in the perspective of the coaches eyes, this again helps the target audience see the machine in action. Not long after this we see a tracking-shot of the
team pushing the machine, again this helps the audience see the N-Gage in action. The following shot is a two-shot showing the inventor of the N-Gage talking to a player about
their approach to the machine, giving her constructive criticism with thanks to the machine for noticing that mistake, due to its immediate feedback function. After this we see
the same scene in which the video began with, creating a circular structure to the video allowing the audience to feel almost satisfied after watching with the information in
which they received.
