2. Camera shots
• Birds Eye view-The video starts off with a birds eye view shot of a man balancing
a glass on his head which is half full or half empty depending on what the
audience see it as. This indicates the video can be viewed in two ways and the
song has two different sides to it. The man in the shot is looking upwards, so
can show some signs of vulnerability.
• Long Shot-Here is a shot of the three characters in the music video, they are all
standing on a wall in a very tall, relaxed manor showing confidence and
happiness. They are all spaced out from each other which could show they are
happy independent people.
3. • Close up- In this shot you see two people kissing very passionately, and even though there
are people around them they don't seem bothered and only interested in each other. The
shot is very close up and portraying how intimate the moment is. And also indicates love.
• Mid-Shot-This shot is showing happiness, and the fact there is a long road ahead of
them, could mean they have all the time in the world and have nothing to worry about, there
body language shows they have no fears.
4. Close up-This shot of a man smiling is one of the first shots of the video, seeing as its so close up
and he is smiling portrays he is confidant ,and the video is set to start off on a positive note
and could hint at what the rest of the video will be like. He seems very calm however the fact
he's wearing glasses could show he's holding back on showing what he really is.
• Mid-Shot-In the shot all three characters look very happy and very much their own person. It
is at a very comfortable angle of them all and shows them to be very relaxed. One of the
boys is holding alcohol which shows youth.
5. Lighting
• In this Image the lighting of the sunset shows youth and the romantic turbulence of the character
shown in the video. As the sun is just coming up its also portraying a “new day” and this links in
with youth.
• This light is a faded blue light, and quite dark this portraying they are having a goodtime and are
almost as if there “lost in the music". The Target audience can relate to this as they would of been
to parties before and can understand this clip of the video and the mood.
6. • In this image the lighting is dim with slight light, It shows relaxation and calmness. It can also
portray some sadness, and a sort of reflection mood and generally dim atmosphere.
• In this image the lighting goes well with the image as their both very bright and give off the
impression of “newness” and freshness". You can tell the sun is shining through the building
and as if its something new and happiness.
7. Mise en scène
• In this image you can see one character swinging on a swing staring up to the sky, this can
show freedom and independence, or the complete opposite of wanting to be free and
something holding her back, in this instance the swing. She has quite a lot of tattoos, this
portrays she is her own person and is another way of expressing certain special things in her
life. The location of the shot is in a forest, and all you can see is trees, this is like
escapisim,and the character finding her own freedom and happiness. She isn't wearing many
clothes, apart from a skirt and a small top, showing flesh.This links in with the whole “her
being her own person” and certain aspects of youth, as to some people this may be
disrespectful however she doesn't care. The whole aspect of this part of the video, is to show
liberty, happiness and the love of something.
8. In this clip of the video both characters are obvically both portraying love for each other.
The fact they are both not bothered about the people all around them shows how indulged they
Are in eachother.You cant really tell if the setting of the scene is in a kitchen or a bathroom, this
Is saying the location isn’t the main priority in the scene and the two characters are what the
The audience should be focussing on. The costumes worn by the characters are see as “edgy” and
The leather as youthful. The girl isn't wearing a lot and has all her tattoos on show so this shows
Her being carefree.
9. • This is one of the main shots in the video as it portrays what the whole music video is about.
All three characters are giving off the vibe of happiness,strenth,carefree and youth. There
body language is showing all of the above and the fact one of there hands is high in the air
shows victory. They are showing hierarchy by standing on a tall brick wall and
inderpendance.There costumes are all individual and show edge and how they are their own
person. The characters silhouettes show them having fun and being reckless by walking on
the wall.
11. Camera shots
close up shot-In this camera shot you can see the expression of the boys disappointment and sadness. This
Could be a portrayal of the rest of the music video, or to emphasise how bad things are and how they can get
Better!
Mid Shot- In this shot you can see people in the backround,however there reactions aren't standing out as the
Two boys and the main chasing them, this shows there the main priority in the video. The two boys have
Obviously upset the stranger and there expressions show this.
12. • Close up- In this shot, you can tell something is wrong as both boys have there back to the
camera, however the younger boy is looking back with a scared expression on his face. This
portrays he may, not actually want to be there and the close up shot emphasises this, and is
showing its important in the video.
• Mid shot-In this shot you can see the older sibling telling the younger one to stay there while
he goes off and does something. The younger brother looks worried and everyone else you
can see is doing there own thing and not doing anything very recognisable, this is highlighting
the fact the brother is so worried and you see this.
13. Lighting
• In this image you can see the shanty town, and the darkness of all the houses and this
could reflect the type of life the people live and the darkness of their day to day lives
and what they go through. However on the horizon you can see the sky line of the city in
the light portraying hope and that that future could be positive.
• In this image the main source of light is on the boy dancing in the centre of all the
people around him, this shows that he is the main focus in the shot and that fact the
light is dimmed around all the cheering people gives him a sense of power and as he is
raised compared to everyone else he has hierarchy.
14. • In this shot you can just see the two boys in bright light, this is pointing out they are the two
main characters in the music video and their importance in it as well. from this image you
don't get an idea of what the music video is about however this image could be telling the
audience whatever the boys do in the video there still good and its ends well.
• In comparison to the above image, the lighting in this image is contrasting which shows them
in a darker sense, therefore highlighting the bad and good elements of the video. It is
arguable that this links to Levis Strauss’s theory of binary oppositions, in which the negative
characters or ‘villains’ are darker lit, whereas the victims or heroes are positively lit. In this
case, the two boys are going to get drugs, which shows the influence that
the character on the left has on the younger boy, who is
positively lit in the above image.
15. mise en scene
• In this image you can see the young boy socialising and making a deal with someone that
seems to be quite a bit older than him. The boys back is at a slant to the camera which could
portray, him turning this back on the right thing to do or ignoring people telling him its wrong
what he's doing. The are other people involved in the shot don't seem to interested in the
young boy but more on what him and their friend are shaking hands on. However their body
language is a bit shifty and distanced and you can tell there not good friends. The way they
are dressed portrays they may not be bothered on the way they look or as its so relaxed they
may not have much money for materialistic things, and this could tie in with what there
dealing about and could show money would be involved. Both older boys have tattoos, this
shows they could be rough and have youth. The older boys expression to the younger boy
seems stern however he's agreeing to something so some form of acceptance as well.
16. this shot both boys have very different facial expressions, the boy on the left seems very relaxed
and “cool” and not too bothered there is a man chasing after him with a knife. However the boy
On the right seems a lot more scared and bothered, it even looks like he's screaming, he also
Looks a bit younger so he may not be used to things like this, but this could be very different for
The older boy. The other people in the shot don't seem to be too phased by what's going on, this
Could show its a normal occurrence and things such a theft and crime are very normal around
There. The man holding the knife seems very angry and the fact he has a weapon shows the boys
Have done something to upset him alot,and he wont stop till he has caught them, however they
Don't have anything in there hands, so it may not have been something they have stolen.
17. • In this shot the older boy has a stern facial expression and is making sure the younger boy
stays where he is while he goes off to do something. The younger boy looks scared but does
what he's told, the fact he cant go with him shows, its something bad. The older boy is closer
to the camera and seems to have more hierarchy than the younger one. The way they are
both dressed is similar however the older boy has his t-shirt off, show he's more chilled and
older. The rest of the people in the video don't seem to phased by what's going on, and this
portrays, its just important between the two boys. You can see two older teenagers waiting
for the younger boy with his shift off, they have an influence on him and are going to do
some kind of deal with him, hats why he doesn't want the younger boy to come with
him, and its not something good or what he would want him to see.
19. Camera shots
• Mid Shot-This is one of the first shots of the video, the shot is concentrated on the main
character in the music video, however you can see silhouettes of the other characters legs. It
is portraying he is the main focus in the video and seeing as its at the beginning of the
video, he is who you will see most of.
Long Shot-In this shot you can see not only the main character but also the rest of the band, this
Also has certain aspects of a birds eye shot too. Its portraying that the ones at the front are the
More important character, the fact one of them is the main singer explains this.
20. • Close-up- This is a shot of all the backing singers in the music video, they are dressed the
same to portray they are all viewed on the same level and aren't as important as the front
singers. The shot is also showing them happy and having a good time.
• Mid shot-This is another example of a mid shot, the main character is in the front viewing
however, you can see certain parts of the other characters in the music video. There is a
slight image of a drummer in the backround,however this can hardly be seen and shows he
isn't as important in the shot and maybe the whole music video.
21. Mise en scene
• In this image all the character are dressed the same, this is portray they are all seen on the
same level and are at the same importance. They are all dressed quite smartly, and wearing
horse riding hats, this is all very sophistacated,and maybe not something they would
normally wear, so quite post modern.
• In this image you can see all the characters, they are all dressed in green portraying they all
are the same on some level, apart from their differences in some of their other clothing.
There expressions are all the same, having fun and happiness. There is also youth in this shot
how they are situated on stage and there body language is quite bold.
24. • Analysis of Album Advertisements in Magazines
• This magazine advertisement for Basement Jaxxs 2001 album Rooty seeks to
accurately represent the style and attitude of the music Basement Jaxx produce.
Basement Jaxx are an electronic dance duo, whose music is instantly recognizable
and has a unique, signature sound. This uniqueness is reflected in the advertising
for the album. The main feature is an image of a white gorilla, something
instantly out of the ordinary and different, portraying that Basement Jaxxs music
is essentially the µwhite gorilla of the music industry. The background is a starry
sky, promoting a space-age feel and suggests that the albums µout of this world
and pushes boundaries. The use of colour further assists the unique, attention
seeking tone of the album, with a use of bright pink paint splatters and green and
yellow striped title.
•
25. • You Me at Six’s album Hold Me Down is advertised in a way which will appeal to the
bands wide, varied audience. This is done through the use of a wide range of color to
support mass appeal, with appear-bag like background which could be considered
gender and age neutral. This faded, vintage-like appearance somewhat supports the
music of the band, as the rock acoustic genre is timeless. The use of
images, however, seems to lean towards female appeal, with pink roses clearly
visible, a very feminine aspect. This appeal would be important for an all-male band
to take into account. As for release information, the onlooker is not overly informed
about where the album can be obtained, with only the bold OUT NOW as an
indicator, urging them to go out and find out about the album themselves, perhaps
reflecting a relaxed and non-pushy vibe of the band.
27. 1. Are you male or female?
male
female
2. Which category below includes your age?
17 or younger
18-20
21-29
30-39
40-49
50-59
60 or older
3. How oftern do you watch music videos?
Everyday
Every week
Afew times a month
occasionally
Never
4. Do you prefer to watch a music videos all the way through or do you get bored quickly?
I tend to watch the whole video
Il watch some then go back to it later
I don’t tend to sit down just to watch a video
5. Lana del ray is an indie pop artist, how would you expect her to come across in a music video? Explain you answer
6. Do you find it more interesting a music video having a narrative and more of a story line, or one with more of a meaning?
Explain your answer
7. What codes and conventions would you expect to see from an indie pop artist and why?
8. How would you expect a female artist such as Lana del ray to act in a music video? Explain your answer
28. Male
Female
2. Which category below includes your age?
17 or younger
18-20
19-29
30-39
40-49
50-59
60 or older
3. Do you read magazines? If so what genres?
Cancel Copy
4. What of these would you expect to see on a magazine advertisement?
Bold letters on the front cover portraying the album has been released
Cancel Copy
5. What colour scheme would you want to see for Lana del rays album cover to intrigue her target audience of young adults and
teenagers?
Strong statement colours eg,black,red,gold or silver
Bright colours, light blue, pink
normal colours, white
Cancel Copy
6. What type of font or text would you want to see in an advertisement for Lana del rays "summertime sadness" E.g. Arial,calibri?
Cancel Copy
7. Do you find that album release pages in magazines are a successful form of advertising?
Cancel Copy
8. What type of image would you like to see on the music magazine advertisement?
An image of what the album will look like
Bold letters explaining the album
a bold design or pattern
29. 1. Are you male of female?
Are you... Male
Female
2. What age category do you fall into?
What age category do you fall into? Under 10
10-15
15-20
20-30
30-40
40+
3. if you were to buy a digipack, what would you want it to include? e.g, a CD, DVD etc
4. Would you prefer an Image of the artist/ band of the front of the digipack, or a design of them? Explain your
answer.
5. Would you prefer to see a booklet of lyrics in a digipack or a booklet of just images?
6. How much would you be willing to pay for a digipack?
How much would you be willing to pay for a digipack? Under £5
£10-15
£15-20
7. What would you prefer to see in lana del rays digipack?
A DVD of a an acoustic version of her songs
A DVD of her music video
A DVD of music not shown on the album
Do you think a range of Album Artwork is important to the digipack? Explain your answer.
30. Brief
Music video: I will be doing a music video for my A level Media coursework, the genre I will be concentrating on is indie pop, and the music video
I will be doing is summertime sadness, by Lana Del Ray. My target audience will be teenagers to young adults. (16-24)
Content: I will start my video off as a long shot, zooming into a close up of an individual character. I am aiming to have one main character
throughout the video with a few extras; however the main focus will be on this main character. I want to portray and outline the strength
of one character, however also how easy it is to become vulnerable from a situation, and what it can do to you. I decided on this as i feel
connected to the song and i feel i could make a good video out of it due to my own experiences.
Package release for album: My album cover will be a pattern on the back then a photo of the individual artist I will be using. The packaging will
be a pattern then a very fait photo of the artist in the background. There will not be a lot of detail however as I want it to be simple and the
main concentration to be the artist and her individuality.
Magazine Advertisement: This will include the release date and a review of the album; it will also be similar to the album cover but obviously just
in a bigger scale. I feel it’s important to advertise the album in a magazine in bold and to attract the target market, so it would be in a
magazine, in which my target market would read. So this will not be as simple and the package release twill have more detail of the album
and more patterns apart from the artist herself.
• Organisation of props/actors/settings.
• I will use one main character for my music video and maybe have one or two more, however I want to focus on one main person as I think
it will be able to tell the story of the music video better. My aim is to portray the main character as a strong individual however as the
situation goes in the music video, shows their vulnerability and how even the strongest people can crack. The setting of the music video will
either be on the beach then in an open space, or at a big house and in some kind of garden, so whatever I decide there will be a lot of space
to work with and I will make sure I do something different and interesting with it, to portray the story of the music video. I decided not to
have many people in my video as I wanted to tell a story and I feel you can understand a story better if one person is telling it and then
maybe an extra person to add to that story. Even though I have been suggesting I would like the video to be telling the story I also want a
bit of mystery to the video to keep the target audience intrigued. As the setting is going to be quite simple I have decided to have a few
props to make it more interesting and eye
Catching. I want the actors to stand out from the setting so there the main focus, not so much the setting.
Camera techniques
I want to use many different camera techniques for my music video to make it as interesting as possible. These will hopefully include black and
white stock film; this is so i can emphasis there sad scenes in video and made it more effective. I will also use, home videos, of the actors to
show their history and I feel it would make the video as a whole a lot more interesting instead of having it all in the present, and it all goes
back to how I want it to be represented as a story so think will make that more successful. I will also use such techniques such as cross-
cutting and focus shots. I haven’t used these much before and think it will be good to use different kind of shots and also to challenge my
ability. However there will still obviously be the normal camera shots such as zooming, close up, mid shot etc.
