How is the star ‘image’ enhanced by key themes, semiotics and representation?The song ‘If I Were A boy’ by Beyonce has been widely recognised a being a video which showsthe roles both men and women play within a relationship. Majority of the video is in black andwhite which matches the relationship between man and woman, as it shows on two people in arelationship and the importance of both people. The beginning of the video shows a womangetting dressed in low key lighting and then follows her down to the kitchen, where her‘boyfriend’ has cooked her breakfast. Beyonce does not seem interested in the meal as shetakes a bit of toast and then quickly disperses out the door. When in the car Beyonce seems tocheer up as you see her smiling with her partner, which is a man. As Beyonce is out with her manfriend her boyfriend is working and trying to call her, when she receives the call she ignores itsuggesting she doesn’t want anyone to know whose calling or possibly does not want to bebothered.These two images show both sides of men and woman in a relationship, within the video this partis the neutral part where no emotion is shown, we can tell this as there are no actions beingshown on their faces. In this section they talk about what a relationship should be like but whenit comes to the actual relationship how different it is. It plays on the words easier said thandone, as it’s easy to say what a perfect relationship should include but it’s hard to act it out.
This shot adds mystery as Beyonce is getting dressed for work. Her back is to us, this makes ithard to establish what mood she is in and also she looks plain, there is no makeup and not a lot offuss over clothing. This tells us who has dominion role in this part of the relationship.The emotion shown on the man’s face is happy and kindness in comparison to Beyoncé’s which isnot interested and unsatisfying. In this screenshot she is in front of camera directly whichgives us the idea she is the main focus and the man is in the back which shows he isn’t asimportant in this shot. The man considerers the woman a priority and she does not consider hima priority.
This shot shows the man sitting down getting ready to enjoy breakfast with his girlfriend/wife,but she does not seem interested and begins to walk away. The setting of the table isstereotypical as it has multiple plates and a centrepiece with fruit and juice, it’s a nice setting.This makes the audience feel sympathy for the man as he has tried his hardest to provide alovely meal but the woman does not really care, typical role reversal.This shot establishes what the woman does for a living, and helps us to begin to understand whyshe is so emotionless and prefers not to care. This shot shows the woman leaving but not lookingback which is odd as most couples look back when they leave just for reassurance, but she justwants to leave and get on with her day.
This shot shows the woman finally smiling when she is in the car with another man, a co-worker.The overall story to this music video shows a woman acting like a stereotypical man in arelationship. It shows role reversals and is there to help men understand what they do to womenis wrong and also explain to them women can do the same thing back.