Here are a few promotional ideas to promote your product through offline and online promotional techniques.

1. Tie up withHT
HighTea
Mother healthcare blogs
Schools(MothersPride)
Posters / Ad series
What?
Postersforonline promotionscanbe made and aggressivelysharedonsocial media.
Why?
Visual aidsare alwaysa betterwayto conveythe brandmessage to our customers.The postersand
videoscanhelpusbuilda recall inthe mindsof our audience.Andmore thanpromotional purposes,
these postersandvideosare a necessityandwillactas the basic contentof our page or website forthat
matter.
How?
The posterscan be sourcedfromcompetitionwebsiteslike dare2compete.comata minimumcost.
Brightstudentsfromcollegesanduniversitiesaggressivelyparticipate incompetitionslistedonthis
website.Thiscanhelpusingettingposterswithqualityatpar withprofessionaldesigners.
Back to the roots/ (Campaign)
Title sponsor – (Ad-madpoweredby mantra herbals)
What?
Since our managementfestisroundthe corner, we cancapitalize uponitandinsteadof puttingupa
stall we can sponsoran eventnamedAd-Mad.Ad-madisacompetitionwhereparticipantsare givena
productand theyare askedto designcreative ads.
Why?
The Annual ManagementfestAtharvaisa two dayfair where participantsfromabout 150 collegestake
part. These people are soongoing tobe a part of populationwhoearnhandsome amountof paychecks

2. and will be willingtobuyourproducts. These participantsare alsoextrovertedandenjoy agooddeal of
influenceonothersgiventheirhighintellect.
How?
By sponsoringAd-madwe getthe chance tojudge the competition.We willprovideourproductstothe
participantsandwill askthemtodesigncreative adsaroundit.Thiscan helpusgarnernew and
innovative ideasforadvertisingourproducts.
Yoga centers
What?
We can associate withfamousyogacentersandtrainersinthe city.
Why?
Justlike ayurveda,yogaisalsoconsideredtobe anauthenticandnatural way to heal yourbodyand stay
fit.People whochoose yogaoverothermodernwaystostayfitclearlyhave an inclinationtowards
natural waysof stayinghealthy.Theyare the people whowill relatemore toourproducts andare
potential regularcustomers.
How?
We can ask yogacentersand trainerstouse our productsand recommendourproductsand
recommendth0065m to subscribers.
Influencer Marketing
What?
Influencermarketingisatype of marketingthatfocusesonusingkeyleaderstodrive yourbrand’s
message tothe largermarket.Rather thanmarketingdirectlytoa large groupof consumers,youinstead
inspire /hire /pay influencerstogetout the wordfor you.
Why?
Thisis a trendemerginginvariousgroomingcosmeticsstartups.Thisisnotnew that people tendto
followcelebritiesandtryto copy whattheyare doing.Thisisderivedfromthe ideaof brand
ambassadors. Thiscouldgive usa reach of 40-50k people fromasingle influencerandata muchlower
cost.
How?

3. We can tap people onInstagramhaving40-50k followersormore andreach outto them.We can
provide themwithfree samplestouse andif theylike the productthenaskthemto write a short review
mentioningthe productandpostitwitha picture of themusingthe product.
Affiliate Marketing
What?
Affiliate marketingisone of the oldestformsof marketing wherein yourefersomeonetoanyonline
productand whenthat personbuysthe productbasedon yourrecommendation,youreceive a
commission.
Why?
People these daystendtogoto internetforall of theirqueries.Same isthe case withbeautyandhealth
consciouspeople.Theyfollowbeautyblogsandregularly visitthemasitintereststhemalot. These are
potential customersand are more thanwillingtopayforour products.
How?
The bloggerscan provide affiliatelinksof ourproductsto theirblogsandthe trafficcan driventoour
website.The bloggerscanalsowrite dedicatedarticlesrecommendingourproducttothe readers.
Hair Oil - We can go to old age homes(CSR)/(Thenwe will runacampaignonline andwill askothersto
sendselfieswiththeirparents.
KiosksinRWA’s