This document provides an overview of a project to develop a mobile app for campus safety and security. It includes sections on project journey, literature review on existing education apps, survey results on student mobile trends, analysis of desired app features, design of emergency response workflows and scenarios, and comparisons to other prevalent emergency apps. The document also discusses market potential and recommendations for the new safety app.

2. • Project Journey
• Why Security Mobile
app
Part 1
• Wire Frame Demo
• Scenario ExplanationPart 2
• Business Value
Proposition
• Learnings
Part 3

3. Wireframes
Sequence diagram
Use Case diagrams
Feasibility analysis
Business Flow
Identifying Main Functionality
Literature Review
Survey
Primary Research
Project Journey

4. Ashford University
Australia National University
Griffith University
Harvard University
Limkokwing University
Stanford University
University of Alabama
University of Arizona
University of Birmingham
University of Michigan
University of New Castle
Literature Review

5. Literature Review Objectives
• Study the education mobile apps in
the market
• Identify the feature they offered
• Identify one functionality for detail
study and wireframing

6. Directory Y Y Y Y Y Y Y Y Y Y 10
News Y Y Y Y Y Y Y Y Y Y 10
Courses & Timetable Y Y Y Y Y Y Y Y Y 9
Campus Maps Y Y Y Y Y Y Y Y 8
Events & Calendar Y Y Y Y Y Y Y Y 8
Library Y Y Y Y Y Y Y Y 8
Videos Y Y Y Y Y Y 6
Images Y Y Y Y Y Y 6
Emergency / Alert Y Y Y Y Y Y 6
Grades / Results Y Y Y Y Y 5
Athletics Y Y Y Y 4
iTunesU Y Y Y Y 4
Bus Transport Y Y Y Y 4
Dinning Services Y Y Y 3
Computer Labs Y Y Y 3
Admissions Y Y 1
Ask Us Y Y 2
Financial Ledger Y Y 2
5-Sure Y 1
Career Center Y 1
Social (Uni Community) Y 1
Key Services & Contacts Y 1
Email Y 0
Links Y 1
Discussion Forum Y 1
Push Notifications Y 1
Laundry Y 1
Alumini Y 1
Games Day Y 1
Cross Functional Mapping
Top Row mentioning
the University
Names is Deleted for
Visibility

7. Result of Survey
Currently only 20% use a ‘Tablet’
Every user aspires to use a tablet in
future
Indicative trend of aspirations to move
towards Apple Products
Recent sales of 9m iPhone 5S/C is a
promising indicator of Apple’s
sustenance, if not growth
3
1 0 1 1
10
4
6
0 0
3
1
7
3
Staff - Smartphone Trend
Current Aspirations
86
15 16
34
16
113
41
140
3
23
34
8
73
40
Apple Blackberry Google Nexus HTC Nokia Samsung Others
Overall - Smartphone Trend
Current Aspirations

8. 0% 20% 40% 60% 80%100%
Dining Services
Reimbursement Process
Leave Applications
Open Opportunities
Workflow Approvals
Travel Reservations
Directory Services
Announcements/…
Events & Calendars
Emergency Alerts
Courses & Timetables
News
Very Useful
Somewhat Useful
Not Useful
Cannot Assess Usefulness
Result of Survey

9. Survey Methodology
Response Weight
Very Useful 3
Somewhat
Useful
2
Not Useful 1
Weighted Score =
3 * Count of Very Useful
2 * Somewhat Useful
1* Not Useful

10. Functionality Ranking
Functionality Score Rank
News 53 1
Emergency alert 51 2
Courses and Timetable 50 3
Events and Calenders 50 4
Announcement/Notifications 47 5
Directory Services 46 6
Travel Reservation 44 7
Workflow Approvals 43 8
Open Opportunities 42 9
Reimbursement Process 39 10
Dining application Service 37 11
Leave Application 21 12

11. Bystander Effect…
http://www.youtube.com/watch?v=OSsPfbup0ac
http://www.youtube.com/watch?v=tGaJrgi_SpE

12. iSurvive….Swype to Safety
iSurvive
Swype to Safety

13. App Design
Flow Chart
Use Case
Sequence
Diagram
Wireframe

14. Flow Chart - Distress

15. Distress Function

16. iSurvive….Swype to Safety
EMERGENCY SCENARIOS (000)
• a serious crime is in progress, being
witnessed or just committed;
• any situation where life or serious
injury is threatened;
• a car accident where people are
trapped or seriously injured;
• a serious air, rail or water incident;
• any incident which poses an
immediate threat of danger to
people or property; or
• an explosion or bomb incident or
threat.

17. iSurvive….Swype to Safety
Critical Factors in Distress Scenario
• Response Time Available to User
• Mental State of User (Action able)
• Location Information
• What if one is specially abled – deaf,
dumb ?
• Cycle Time of receiving the support
• Correct information with the support
services (Medical Details/History)

18. Prevalent Emergency Apps

19. Comparing Prevalent Apps
Critical Factors in Distress Scenario
Response Time Required by User
Action ability amidst mental state of user
Location information, removed dependency from
user
What if one is specially abled – deaf, dumb ?
Cycle Time of receiving the support
Correct information with the support services
(Medical Details/History)
iS
↓
√
√
√
↓
√
?
X
√
X
?
X

20. Market Potential

21. Market Potential

22. Recommendations
Target Potential High Value Customers
• Hospital Networks
• Security Service Providers
• Limited Market
• Can be used only for Penetration
• To position the app as a premium product
Free App
• Database of Users
• Detailed Information about Consumers
• Share this information to apps which capitalize by
advertising
Sell the Solution to a Mobile Company and provide App
Maintenance Services

23. ThankYou