Iteration 11112011v4

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4D Healthware, Company Overview

Chicago Lean Startup Challenge 2011

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Iteration 11112011v4

  1. 1. Chicago Lean Startup Challenge Company Overview Proprietary & Confidential
  2. 2. Star* Cunningham, Founder and CEO http://www.linkedin.com/in/starcunningham8 <ul><li>MBA, Northwestern University Kellogg School of Management (Entrepreneurship and Innovation, Management and Strategy) </li></ul><ul><li>Managed IBM’s Global Smarter Planet Telecommunications Portfolio ($180M US Revenue) </li></ul><ul><li>After taking time to immerse myself and my skills into the Chicago Startup scene, I have decided to launch 4D Healthware. </li></ul><ul><li>My extensive Global experience, every continent except Antartica, includes telecommunications product development and introduction, organizational change and development, marketing analysis, overseeing software development and incorporating user input into the final product. All skills readily applied to 4D Healthware. </li></ul><ul><li>I have led system migration efforts, process re-engineering programs, high-speed Internet access requirements gathering and enhancement, data collection and real-time analysis and improving the smartphone end user customer experience. </li></ul><ul><li>I was involved with IBM's Business Analytics and Optimization (BAO) efforts around Smarter Tower Operations (STO) for mobile operators and Smarter Planet cross industry initiatives; aimed at capturing the potential of smarter systems to achieve economic growth, near-term efficiency, sustainable development and societal progress. </li></ul>Proprietary & Confidential
  3. 3. 4D Healthware <ul><li>Star* Cunningham, Founder and CEO ( [email_address] ) </li></ul><ul><li>PO Box 3248, Barrington IL 60010 </li></ul><ul><li>847.304.0111 </li></ul><ul><li>Founded October, 2011 </li></ul><ul><li>4DHealthware.com </li></ul><ul><li>Twitter: @4DHealthware </li></ul><ul><li>Facebook: 4DHealthware </li></ul>Proprietary & Confidential
  4. 4. 4D Healthware – Market Opportunity <ul><ul><ul><li>Many Applications for Specific Conditions </li></ul></ul></ul><ul><ul><ul><li>Many Applications for Medical Professionals </li></ul></ul></ul><ul><ul><ul><li>Few Apps for Healthcare Consumers </li></ul></ul></ul><ul><ul><ul><li>Fewer apps designed to meet the needs of children with medical needs </li></ul></ul></ul><ul><ul><ul><li>App usage often abandoned </li></ul></ul></ul><ul><ul><ul><li>Mass Market – Global – Have Smart Device – Have Access ! </li></ul></ul></ul>Proprietary & Confidential
  5. 5. What will we do? <ul><li>4D Healthware will: </li></ul><ul><ul><li>Save Lives </li></ul></ul><ul><ul><li>Provide a Safe place for your medical information </li></ul></ul><ul><ul><li>Provide a Social Networking component for Information and Support </li></ul></ul><ul><ul><li>Provide Personalized Health Care Information Service to App Users </li></ul></ul><ul><ul><li>Be engaging, interactive, real-time </li></ul></ul>Proprietary & Confidential
  6. 6. Why will we do this? <ul><ul><ul><li>Provide users with medication reminders </li></ul></ul></ul><ul><ul><ul><li>Provide EMS first responders with information to utilize in the ‘golden hour’ of care for more positive outcomes </li></ul></ul></ul><ul><ul><ul><li>One place for all MD information, phone numbers and role in users care </li></ul></ul></ul><ul><ul><ul><li>Address primary complaints with current medical smartphone applications including: </li></ul></ul></ul><ul><ul><ul><ul><li>usability, content, layout and navigation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>explain medical terms using layman’s terms then asking the user if additional explanation is needed </li></ul></ul></ul></ul><ul><ul><ul><ul><li>provide customized information that is pertinent to users health conditions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>provide information on alternatives to complement current health care programs (including ratings, feedback and recommendations on providers near them) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>provide MD ratings based on successful procedures, quantitative and user defined values </li></ul></ul></ul></ul><ul><ul><ul><li>Provide a secure place for non-compliant and at-risk behaviors </li></ul></ul></ul><ul><ul><ul><li>Point users to community based support (rated by users) </li></ul></ul></ul><ul><ul><ul><li>Monitor children with medical needs to inform parents of care required and remind children to medicate (i.e. allergies, asthma, diabetes, etc.) </li></ul></ul></ul><ul><ul><ul><li>Provide young people with medical issues a platform to interact with each other </li></ul></ul></ul><ul><ul><ul><li>Provide young people who are hospitalized or homebound the opportunity to go ‘virtually out’ </li></ul></ul></ul><ul><ul><ul><li>Eventually, using the human genome and data collected, start analysis for predispositions that could be ‘treated’ before they become ‘problems’ </li></ul></ul></ul>Proprietary & Confidential
  7. 7. 4D Healthware – Multiple Revenue Streams <ul><ul><ul><li>Application Downloads (Free – Platinum Pricing Model) </li></ul></ul></ul><ul><ul><ul><li>Hospital Access Fees – License Fees </li></ul></ul></ul><ul><ul><ul><li>Researchers </li></ul></ul></ul>Proprietary & Confidential
  8. 8. 4D Healthware – Advisory Board <ul><ul><ul><li>Northwestern Memorial Hospital* </li></ul></ul></ul><ul><ul><ul><li>University of Chicago Hospitals </li></ul></ul></ul><ul><ul><ul><li>Alexian Brothers Medical Centers </li></ul></ul></ul><ul><ul><ul><li>Cleveland Clinic Hospital* </li></ul></ul></ul><ul><ul><ul><li>Private Practices (4) </li></ul></ul></ul><ul><ul><ul><li>Representative from Paramedics Association </li></ul></ul></ul><ul><ul><ul><li>HIPAA Representative, Illinois Inspector General for Health Care and Family Services (HFS)* </li></ul></ul></ul><ul><ul><ul><li>Naturopathic Practitioners (2) </li></ul></ul></ul><ul><ul><ul><li>Reflexologist </li></ul></ul></ul><ul><ul><ul><li>Massage Therapist </li></ul></ul></ul><ul><ul><ul><li>ASAP Fitness (Personal Training) </li></ul></ul></ul>Proprietary & Confidential
  9. 9. 4D Healthware – Buzz and Branding Proprietary & Confidential
  10. 10. What’s Next? <ul><ul><ul><li>Funding for CTO, Android Application Development (6 Weeks) </li></ul></ul></ul><ul><ul><ul><li>Beta Testing (4 Weeks) </li></ul></ul></ul><ul><ul><ul><li>Phase I Launch (Free App and Bronze Membership) </li></ul></ul></ul><ul><ul><ul><li>Additional Fund Raising for Phase II (iPhone Application Development and add Android Application Silver Membership) </li></ul></ul></ul>Proprietary & Confidential

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