4. THE OPPORTUNITY
S E R V I C E C O M P O S I T E
78.6% This year
78.3%Last year
75.9%
Market
average
5. THE OPPORTUNITY
A L T E R N A T I V E S
• Additional training
• No call to action
• Allow corporate to
implement training
guides
S T R A T E G I C S O L U T I O N
• Old Navy, Store 3449’s
How-To Guide
9. OLD NAVY STORE 3449’S HOW-TO GUIDE
10. How do I know when to price override an item?
As a sellebrity, you are allowed to price override any item within a ten dollar price range.
9. How do I calculate CIC and what is it?
CIC is new emails captured divided by transactions. It is important to know in order to
generate new customers into our store through email advertisements and promotions.
8. How do I process a merchandise certificate?
First enter the amount printed on the certificate, then select the merchandise certificate
button. Any remaining value can be processed as normal. At the end of the transaction enter
the certificate into the printer. Make sure all required areas on the certificate are signed.
10. 7. How do I ring up an item without a tag?
Locate the “cheater tag” inside the clothing, usually on the bottom left.
Look for the smallest tag, the style number you enter into the computer should
begin “S/809526-02.” Always add a “1” at the end (for an online return add a “2”).
6. How do I read a price ticket?
Easy! All tags have an item (sku) number such as 80956-02-1 (refer to image).
This is the number you enter if the barcode does not scan.
The four-digit size code follows after the sku, “0002”
Underneath the barcode is the style number “30320 00022”. This is the code found
on the receipts.
11. 5. How do I know what size code to enter?
Xs- 0000 0-3M- 0003 3T - 3000 2Long- 0203
S- 0001 3-6M- 0306 4T - 4000 32x32- 3232
M- 0002 6-12M- 0612 5T- 5000
L- 0003 12-18M- 1218 1- 0102
XL- 0004 18-24M- 1824 2- 0202
XXL- 0005 2T- 2000 2Short- 0201
4. How do I locate merchandise in another store?
Locate the “merchandise locater” button on the main screen of the register. Scan the
barcode of the item or enter the style number. Then key in the size (refer to chart above).
Click “nearest store” button. A list of that item in the closest stores will appear.
*This list only updates every 24 hours, suggest customer call store if results show they only have
one item left.*
3. How do I ship an item to the customer?
A charge send can be completed by selecting “more”, “transactions”, “”. Make sure you add
five dollar shipping onto the order. Enter customer billing and shipping information.
12. 2. How do I enter an online return when the barcode is not working?
Underneath the barcode should contain numbers similar to the following:
000029281234201503011234
The code is broken up in the following order: store, register number, trans number, date,
validation number
1. How do I get an Old Navy Card?
Ask! “Would you like to save 15% off your purchase today?
If they respond that they don’t want any more credit cards you can reply with “I see where you are
coming from, however, did you know that with our card you can use it at Banana Republic, Gap, and
Piperlime as well? And if you are approved for our visa you can use it wherever credit cards are
accepted and earned reward points to use here in our store!
13. REFERENCES
Connor, C. (2013, March 4). The '8 Great' Challenges Every Business Faces (And How
To Master Them All). Retrieved from Forbes: www.forbes.com
Medallia. (2015, February 26). Customer Comments and Surveys. Retrieved March 1,
2015, from Gap Medallia: https://gap.medallia.com
Medallia. (2015, February 26). Service Composite Measures. Retrieved from Gap
Medallia: https://gap.medallia.com
Old Navy- Hi, Fashion. (n.d.). oldnavy.tumblr.com .
Shwom, B., & Snyder, L. (2014). Business Communications (2nd ed.). Pearson
Education, Inc.
The Landing : Overview. (2015, March). The Landing at Tradition.
Using In Store Research to Gather Shopper Insights and Consumer Insights. (n.d.).
Retrieved March 1, 2015, from Intergrated Research Associates:
http://www.integratedresearch.com
Editor's Notes
Old Navy store 3449 will benefit from implementing a How-To Guide into the workplace to aid employees with problem solving while performing register duties. Research suggests that many common questions and problems employees have can be answered on their own with a frame of reference.
Benefits: Reduce customer wait time at the register, Minimal calls to the sales and service leader, Potential Increase in Old Navy Cards, Higher ratings on customer surveys
Risks include problems such as employees not reading the guide.
Despite the risks, implementing a How-To Guide into the workplace is a good problem solving decision. In order to minimize the risks, store 3449: Offer each employee a handout
And Sign an agreement that each employee will refer to it while working at the cash register.